How to automate ChatGPT

The list of things ChatGPT can do is pretty much endless at this point. With an evergrowing library of models at your disposal, it can write code, solve complex problems, carry out highly creative tasks, and even provide deep research in a fraction of the time it would take a human.

But ChatGPT works even better (and helps you carry out tasks at scale) when you pair it with automation. With Zapier's ChatGPT integration, you automate everything from intelligent sales outreach, content marketing generation, or even image creation. 

Whatever your use case, we'll show you different ways to pull in the power of ChatGPT into Zaps—Zapier's automated workflows.

Table of contents

• Which model should you use with our ChatGPT integration?

• Nurture and qualify leads

• Generate and share content

• Create or analyze images (like graphs and charts)

• Summarize business information

• Get event reminders and prioritize your workload

• Transcribe and translate audio files

• Build—and interact with—AI assistants in other apps

Which model should you use with our ChatGPT integration?

Let's not overcomplicate things: For automating tasks, we recommend using GPT-4o mini (your most affordable, flexible option) or GPT-5 (which provides state-of-the-art performance across coding, math, writing, and more). Both models are fast, reliable, and perform well in automated workflows—without draining your budget.

If you do need something more sophisticated (though with higher costs), then try upgrading to GPT-4.1 (which is capable of complex tasks). See how the different models supported in our ChatGPT integration stack up below:

Note: Scroll all the way to the right to see details on all available models in the table below.

Note: This is not a comprehensive list of OpenAI's models, only those that are supported via the ChatGPT integration on Zapier. You can see the full list of models here.

Nurture and qualify leads

For your sales and marketing teams, determining which leads are mostly likely to convert is a process that takes up valuable time and resources. 

You can use AI and automation to bridge that gap. For example, say a lead visits your pricing page or connects through your live chat. You could use a Zap that logs this activity, and then adds these leads to relevant nurture campaigns or to your CRM wi

th an AI-generated message or summary. Or you could use a Zap that uses AI to summarize sales calls with prospects or create sales pitches based on those convos.

Pro tip: Want a personalized coaching assistant for your sales team? Click on the pre-made template below to combine automation and Gong's conversation intelligence to analyze calls automatically. 

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Generate and share content 

As a writing tool, ChatGPT is a pretty decent time-saver when it comes to generating first drafts. But with the ChatGPT integration, you can take that a step further by incorporating the creation of blog outlines, emails, and articles into your automated workflows. 

For example, you can use these Zaps to write email responses (or SMS responses) to customers based on incoming messages, then save them in your drafts folder in Gmail to review before sending. 

Or, if you need to draft customer stories based on submitted interview questions (or other key information), you can pull in the customer details from an app like Airtable or Google Forms, get the AI to write the content, then add the text to a Google Doc.  

Create or analyze images (like graphs and charts)

Do you ever need to create visuals to support certain projects at work? You might not necessarily have the design skills to build something from scratch, but want a quick way to create images for a presentation or a chart that represents your team's data. 

With our ChatGPT integration, you can use GPT Image 1 to generate images for you—based on briefs or image requirements specified in other apps (like Google Sheets or Airtable). 

Whenever a spreadsheet gets updated with those image specs, these Zaps will send them to ChatGPT, build your visual, and then drop the image in your app of choice. 

Alternatively, you might already have an image (of a graph or a table) that you want to analyze. Our ChatGPT integration will extract the relevant data from an image you upload in one app, interpret the information using advanced reasoning capabilities, and then deliver the analysis to Slack or Google Sheets. 

This is pretty handy for transforming raw data into meaningful reports, spotting trends, or prepping for data-driven meetings. 

Summarize business information

You can also use AI to generate summaries of important information that is fed into your company. Because who has the time to process it all?

For example, you could generate summaries of every new job applicant that applies through your company's recruitment page (replete with each applicant's qualifications) to save your HR team time. Or, you could do the same thing for call transcripts or prospects stored in your sales CRM.

Alternatively, you can even extract key information from short PDFs, online articles, and other business information. 

Get event reminders and prioritize your workload

Keeping track of important events throughout the day while your to-dos pile up is no joke. Whether you'd like it to help you prioritize your workload based on your to-do lists or projects outlined in your project management tool, ChatGPT is excellent at breaking down your day into manageable chunks. 

You can even build workflows that will pull information from Google Calendar events and create a reminder of what you need to do (or read) before the meeting happens. 

Transcribe and translate audio files

Whether you're making product demos for your customers or videos for an online course, you'll also want to target international customers.

Fortunately, you can use ChatGPT's translation capabilities to convert audio files into text, then into a different language of your choice. You can even convert the translated text into a video file afterward, so you can create voice-overs or subtitles easily. 

And, if you're consistently making videos in English on a regular basis, you'll want to add automation into the mix. These Zaps will translate audio files (from an app like Dropbox) into English text or another language, then deliver that text to a tool like Google Sheets. Here's some inspiration to get you started: 

Build—and interact with—AI assistants in other apps

Ever wanted to have your own AI assistant that can chat with team members or customers and solve issues in other apps, like Slack or Gmail? 

These Zaps help you create anything from an accounting assistant that can answer employee questions in a specific Slack channel to an analysis assistant that can analyze blog performance or KPIs. 

And because our ChatGPT integration brings ChatGPT's own functionality into your Zaps, you can upload your own files and have your AI assistant answer questions based on your company documents. Or it can write and execute code and analyze structured data from a CSV—the possibilities are endless! 

If you're just starting out with ChatGPT and want to experiment with its capabilities in Slack, you don't have to create an assistant. You can still have a conversation with ChatGPT right inside Slack when a prompt is posted in a particular channel. With this simple Zap, you and your team can easily ask questions and get responses—without leaving Slack.

Make ChatGPT work for you

By embedding ChatGPT into your business-critical workflows, you can orchestrate content creation, lead management, internal communications, and more—automatically and at scale. 

Zapier connects ChatGPT with thousands of apps in your tech stack, helping you act on the right data, in the right context, and at the right time. Start powering your business today.

This article was originally published in May 2023. It was updated most recently in August 2025.