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The 8 best ChatGPT alternatives in 2024

By Harry Guinness · June 12, 2024
Hero image with the logos of the best ChatGPT alternatives

ChatGPT is the biggest name in AI chatbots, but it's far from the only one around. And depending on what you're trying to do, it might not even be the best option for you. It's a great general-purpose chatbot, but like most jacks-of-all-trades, it can lose out to more specific tools for certain jobs. For those cases, there are plenty of ChatGPT alternatives to consider. 

I've been using and writing about ChatGPT since it launched—and have been writing about developments in AI for the last decade. A big part of my job recently has been figuring out what ChatGPT is good at and where it falls short. That also means I've spent a lot of time testing all the ChatGPT alternatives out there. So, let's get into it.

The best ChatGPT alternatives

  • Claude for a more human option

  • Google Gemini for Google integrations

  • Zapier Central for automation

  • Microsoft Copilot for an integrated experience

  • Perplexity for searching the web

  • Meta AI for social integrations

  • Zapier Chatbots for building your own chatbot

  • Jasper for marketing campaigns

What makes the best ChatGPT alternative?

What makes ChatGPT great is that it's actually useful and usable. When you're using ChatGPT, you don't have to frame your questions in weird ways or cram in certain keywords to get it to answer your questions correctly (or at least, mostly correctly). You can just talk to it the same way you would another person. Sure, the clearer you are, the better the results you'll get—but that's true with people, too. 

For any chatbot to be a legitimate alternative to ChatGPT, it has to capture this same chatbot magic. Using it needs to be easy and seamless, and you have to be able to just chat away to it, confident that it understands what you're asking. 

On top of that, to be a great ChatGPT alternative, an app needs to:

  • Do something better than ChatGPT. ChatGPT is currently the best general-purpose chatbot, so to make this list, an AI chatbot had to be the best at something else specific. 

  • Be easy to use. AI tools are rapidly developing. Some of the best ones require you to run your own AI models, either locally or on a cloud computing platform. While this gives you a lot of options, it's a lot harder than signing up for ChatGPT. To make this list, an app needs to be as easy as signing up and starting to chat. Some have more customization options or a steeper learning curve, but none of them require technical expertise to use.

  • Be widely available. Similarly, some widely touted AI tools are locked away in closed betas or have a long waiting list. I was only looking for apps that you can sign up for right now and start using. 

  • Work reliably. Some AI tools I've tested are constantly offline or throwing errors. To make this list, the chatbots had to work reliably so you can count on them when you need them. 

Over the past few months, I've tested all these apps extensively, and the Zapier team has spent hundreds, if not thousands, of collective hours in them. 

We'll continue to test these apps because they keep getting better and adding new features. But fair warning: this means that some details of this list will be out of date the second we hit publish. But we still stand over all these picks being great at what they do— and if the model numbers go up a digit or the number of parameters gets larger, we're confident the apps will only be better. 

The best ChatGPT alternatives at a glance

Best for

Pricing

Claude

More human responses

Free; Claude Pro is $20/month

Google Gemini

Google integrations

Free; Gemini Advanced is $19.99/month (first 2 months free)

Zapier Central

Workflow automation

Free; Premium plan is $50/month

Microsoft Copilot

An integrated experience

Free; Microsoft Copilot Pro is $20/month (first month free)

Perplexity

Searching the web

Free; Perplexity Pro is $20/month

Meta AI

Social integrations

Free

Zapier Chatbots

Building your own AI chatbot

Free; Premium is $20/month

Jasper

Marketing campaigns

From $49/user/month


The best ChatGPT alternative for more human responses

Claude

Claude, our pick for the best ChatGPT alternative for a more human option

Honestly, Claude has a lot going for it. Most people will tell you its default writing style feels more natural than ChatGPT, for starters. And that extends beyond its tone and word choice—it tends to respond more empathetically than ChatGPT (for uncanny valley better or worse).

Anthropic, the maker of Claude, is also known for its commitment to "helpful, harmless, and honest" AI, and it has carefully designed Claude's safety guardrails to help maintain that. The AI is instructed to respond in ways that wouldn't offend a child, as well as dozens of other similar instructions to steer it toward good answers—and when it fails, to stay away from harmful or offensive ones. While it can be hard to demonstrate this in practical terms, it's worth pointing out that Claude isn't currently making headlines for recommending anyone put glue on pizza.

Of course, every app on this list—including ChatGPT—is designed to be as safe as possible, but Anthropic takes things a bit more seriously than some of the others.

On top of that, Claude is a great ChatGPT alternative simply because it's probably the most similar chatbot to it (it was developed by a group of ex-OpenAI employees). And it also stands out in other ways. For example, Claude has a 200,000 token context window across all its models; that's roughly 150,000 words or an entire book. ChatGPT tops out at 128,000 with GPT-4o. Only some Google Gemini models, with a ludicrous 1 million token context window, have more. 

Plus, Claude integrates with Zapier, so you can connect it to thousands of other apps and automate your AI-powered workflows. Learn more about how to automate Claude, or get started with one of these pre-made templates.

Write AI-generated email responses with Claude and store in Gmail

Write AI-generated email responses with Claude and store in Gmail
  • Gmail logo
  • Anthropic (Claude) logo
  • Gmail logo
Gmail + Anthropic (Claude)

Generate an AI-analysis of Google Form responses and store in Google Sheets

Generate an AI-analysis of Google Form responses and store in Google Sheets
  • Google Forms logo
  • Anthropic (Claude) logo
  • Google Sheets logo
Google Forms + Anthropic (Claude) + Google Sheets

Start conversation in Anthropic (Claude) for every new labeled email in Gmail

Start conversation in Anthropic (Claude) for every new labeled email in Gmail
  • Gmail logo
  • Anthropic (Claude) logo
Gmail + Anthropic (Claude)

Claude pricing: Free; Claude Pro is $20/month.

Read more: Claude vs. ChatGPT

The best ChatGPT alternative for integration with Google services

Google Gemini

Gemini, our pick for the best ChatGPT alternative for integration with Google services

Gemini (formerly Bard) used to be ChatGPT's faster and web-enabled cousin. But now that ChatGPT has leveled the playing field on most fronts, Gemini's standout features are more to do with the company behind it: Google. 

Gemini has solid integrations with Google's other products. There are one-click integrations with Google Docs and Gmail, and it can also retrieve information from other Google apps, including Gmail, Google Drive, Hotels, Flights, Maps, and YouTube. There are workarounds to make this happen in ChatGPT, too, but it's a lot simpler with Gemini.

Seriously, if you live in Google's apps, it's hard to ignore these kinds of features. Plus, Google is starting to embed Gemini directly in Chrome and Android, so it will soon be integrated directly with your web browser and smartphone.

ChatGPT still takes the win on a few aspects: its data analysis and voice interaction features are a lot more advanced, and it's also much more customizable. But if Google apps are where you live and work, Gemini is your best bet for an alternative to ChatGPT.

With Zapier's Google Vertex AI and Google AI Studio integrations, you can also access the model behind Gemini from all the apps you use at work. It's a little less applicable to the everyday user, but it works. Here are a few examples to get you started.

Send prompts to Google Vertex AI from Google Sheets and save the responses

Send prompts to Google Vertex AI from Google Sheets and save the responses
  • Google Sheets logo
  • Google Vertex AI logo
  • Google Sheets logo
Google Sheets + Google Vertex AI

Start a conversation with Google Vertex AI when a prompt is posted in a particular Slack channel

Start a conversation with Google Vertex AI when a prompt is posted in a particular Slack channel
  • Slack logo
  • Google Vertex AI logo
  • Slack logo
Slack + Google Vertex AI

Send prompts in Google AI Studio (Gemini) for new or updated rows in Google Sheets

Send prompts in Google AI Studio (Gemini) for new or updated rows in Google Sheets
  • Google Sheets logo
  • Google AI Studio (Gemini) logo
Google Sheets + Google AI Studio (Gemini)

Label incoming emails automatically with Google AI Studio (Gemini)

Label incoming emails automatically with Google AI Studio (Gemini)
  • Gmail logo
  • Google AI Studio (Gemini) logo
  • Gmail logo
Gmail + Google AI Studio (Gemini)

Gemini pricing: Free; Gemini Advanced is $19.99/month (first 2 months free). 

Read more: Gemini vs. ChatGPT

The best ChatGPT alternative for workflow automation

Zapier Central

Zapier Central, our pick for the best ChatGPT alternative for automation

Zapier Central is an AI workspace where you can collaborate with bots across Zapier's ecosystem of 7,000+ apps. You can create, teach, and interact with these bots to help you scale your impact over time.

Think of these bots as mini teammates that handle specific tasks, like analyzing data, searching the web, or drafting responses to customers. By chatting directly with AI, you can train them by demonstrating the exact behaviors you want them to follow—all without writing a single line of code.

With Central, you can set up each bot to perform specific actions in response to triggers from other apps. For example, if you receive a new lead through Facebook Lead Ads, that's the trigger. You can instruct the bot to summarize that lead data and then send a notification message to your sales team in Slack. This behavior will then repeat anytime you receive a new lead in Facebook Lead Ads, ensuring tasks are handled even when you're not around.

In addition to lead management, Central can help you streamline your inbox, create content, manage projects, support customers, track expenses, and wrangle your schedule—all from one place. 

Zapier Central pricing: Free; Premium plan is $50/month.

Read more: How to use Zapier Central

The best ChatGPT alternative for an integrated experience

Microsoft Copilot

Microsoft Copilot, our pick for the best ChatGPT alternative for an integrated experience

Microsoft is an investor in OpenAI, so it makes sense that both Copilot and ChatGPT are powered by OpenAI's model GPT models. And the web search feature on both is powered by Bing. But the experience using each one is a different vibe.

The main difference here is that Copilot (formerly Bing Chat) is built into Microsoft Edge, so it's a more integrated, tailored way of searching for answers. ChatGPT is a more isolated experience (though you can extend it with integrations and GPTs).

Like Gemini, Copilot is better at citing its sources, and it can also pull visuals directly into its answers. It even offers recommendations on what to search for next. It works best on Microsoft Edge, where it's integrated into the sidebar and includes extra features that you can use while you're browsing the web.

It's not that ChatGPT can't do the things Copilot can—it just requires a little more context-switching.

Copilot pricing: Free; Microsoft Copilot Pro is $20/month (first month free).

Read more: Copilot vs. ChatGPT

The best ChatGPT alternative for searching the web

Perplexity

Perplexity, our pick for the best ChatGPT alternative for searching the web

Perplexity is technically a ChatGPT alternative, but it's billed more as an alternative to traditional search engines. It works a little like a typical conversational AI chatbot, but it's designed to be more accurate and up-to-date—not unlike Google's AI overviews, though without the bad publicity.

It'll give you more sources than ChatGPT (by a long shot), and it even gives you control over which sources it uses. For example, you can direct it to search the entire internet, or just academic papers, Wolfram|Alpha, YouTube, or Reddit, depending on what you think makes the most sense for your query. Similarly, it lets you choose which AI model to use (GPT-4o, GPT-4 Turbo, Claude 3 Sonnet, Claude 3 Opus, and Sonar 32k, a model based on Meta's Llama 3)—whereas ChatGPT is just using the GPT models.

One other neat feature is that it lets you sort your searches into collections, which makes it a lot more organized than the ChatGPT sidebar.

It will do all the things you expect of ChatGPT, of course—answer questions, write emails for you, and generate images. Not as well as ChatGPT, but if your primary focus is searching the web, it's a great option.

Perplexity pricing: Free; Perplexity Pro is $20/month.

Read more: Perplexity vs. ChatGPT

The best ChatGPT alternative for social integrations

Meta AI

Meta AI, our pick for the best ChatGPT alternative for social integrations

Meta AI isn't as powerful as ChatGPT—we'll start there. But even if ChatGPT Plus is miles better than Meta AI (it is), $20/month is a lot, so comparing the free versions is worth it.

Meta AI can't do the fancy data analysis that ChatGPT can, and it's not as extensible. But it does integrate with the other apps you probably spend the most time on: WhatsApp, Instagram, and Facebook. You can ask Meta AI for more information about something mentioned in a Facebook post, and you can chat with Meta AI in Messenger, Instagram, and WhatsApp, or prompt it in chats with your friends. You can also trigger it from the search bar in any app. (It won't read any messages except the ones you send to it.)

Plus, Meta AI will create images for free, and you have to pay for them with ChatGPT. Meta AI can even animate the images it creates—it's not perfect, but it's a neat trick. 

Meta AI pricing: Free

Read more: Meta AI vs. ChatGPT

The best ChatGPT alternative for building your own AI chatbot

Zapier Chatbots

Zapier Chatbots, our pick for the best ChatGPT alternative for building your own AI chatbot

ChatGPT's GPT builder is a handy way to create your own custom ChatGPT. If that's the kind of functionality you're looking for, Zapier's free Chatbots tool also lets you create custom AI-powered chatbots with the power of GPT. The difference: it's an automation-first tool, making it easy to connect with all your other business apps.

Give your chatbot access to your knowledge sources, add a directive, and tailor it to match your brand. Then you can embed it directly on your site—all in minutes. It's the easiest way to build a low-cost customer support or lead management channel that's available even when you sleep.

Because it's an automation-first chatbot builder, it makes it easy to automate all your follow-up. For example, the chatbot can collect and qualify leads and then automate personalized follow-ups so you can turn prospects into happy customers.

Zapier Chatbots pricing: Free; Premium is $20/month.

Read more: How to build your own AI chatbot with Zapier

The best ChatGPT alternative for marketing campaigns

Jasper

Jasper, our pick for the best ChatGPT alternative for marketing campaigns

There's a big difference here: ChatGPT is an AI chatbot that's flexible enough to handle just about any task you throw at it, while Jasper is a specialized AI marketing tool. If you're not a marketer, you shouldn't be using Jasper.

Jasper offers a lot more step-by-step guidance than ChatGPT. Instead of having to do a ton of prompt engineering with ChatGPT, it'll hold your hand through the process. For starters, there are dozens of marketing templates—from email campaigns to product descriptions to blog articles—to speed up the content creation process and ensure you get targeted outputs.

Jasper will also prompt you to provide more details based on the desired content. For example, if you want to write a blog post, you'll enter the topic, audience, key points, and a CTA. You'd have to do this on your own in ChatGPT (unless you're using a GPT built specifically for this purpose).

Jasper does provide a chat-based interface like ChatGPT for interactive content generation. Unlike ChatGPT, though, it also offers additional support to help you write a strong prompt, including an Enhance prompt button and a library of content prompts.

Jasper integrates with Zapier, so you can connect it with thousands of other tools. Learn more about how to automate Jasper, or get started with one of these workflows.

Upload new Dropbox files to YouTube as videos with Jasper generated content

Upload new Dropbox files to YouTube as videos with Jasper generated content
  • Dropbox logo
  • Jasper logo
  • YouTube logo
Dropbox + Jasper + YouTube

Create Jasper blog posts from new changes to specific column values in monday.com and save the text in Google Docs documents

Create Jasper blog posts from new changes to specific column values in monday.com and save the text in Google Docs documents
  • monday.com logo
  • monday.com logo
monday.com + Jasper + Google Docs

Create product descriptions in Jasper from new or updated Airtable records

Create product descriptions in Jasper from new or updated Airtable records
  • Airtable logo
  • Jasper logo
  • Airtable logo
Airtable + Jasper

Jasper pricing: From $49/user/month

Read more: Jasper vs. ChatGPT

Which ChatGPT alternative should you use?

Which ChatGPT alternative is right for you really depends on what you need an AI chatbot for. If you want something similar to ChatGPT with a bit more focus on safety and ethical considerations, Claude is your best bet. On the other hand, if you use Google's Workspace apps, browser, and smartphone OS, Gemini is an obvious choice. If you want a chatbot to help you get work done, go with Zapier Central. Honestly, there's a case for every app on this list—that's why they're on the list.

While paid plans are now standard, each chatbot has some kind of free plan or trial. So, if you're not sure which one is the best alternative to ChatGPT for you, give a few of them a go and find out. 

Read more:

  • How does ChatGPT work?

  • ChatGPT vs. GPT: What's the difference?

  • Is ChatGPT Plus worth it?

  • How to train ChatGPT on your own data

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