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5 ways to automate Claude with Zapier

By Elena Alston · November 27, 2023
A hero image of the Anthropic Claude app logo connected to other app logos on a light blue background.

Designed by Anthropic, a company that conducts AI research with an emphasis on safety and training harmless AI systems, Claude is a nifty, steerable chatbot with a personality you can modify. 

Claude can summarize documents, answer questions about complex topics, write copy, and code—everything you'd expect an AI chatbot to do. But when you pair Claude with Zapier, it can do a lot more. 

With our automated workflows—called Zaps—you can connect your favorite apps to Claude and automate anything from writing blog posts based on keywords you store in Google Sheets to analyzing customer feedback forms at scale. Here are a few ways to get started. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

  • Write blog posts and outlines based on keywords

  • Respond to user messages

  • Summarize key information 

  • Write social posts

  • Analyze surveys and feedback 

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Write blog posts and outlines based on keywords

When used as a writer tool, Claude does a decent job of creating blog post outlines (and even the posts themselves) based on the topic you give it—and the voice you assign it. 

But even then, you'll still have to comb through each post and add in specific keywords and SEO strategies to ensure your content ranks well in search engines. With the Claude integration, you can do this automatically. 

For example, let's say you store specific keywords for an article-to-be in a tool like Google Sheets or Airtable. These Zaps will take those keywords, write the post or outline, and add them in naturally before sending those AI-generated results back to Google Sheets or Slack for you and your team to review. 

Create blog posts based on keywords with Claude and save in Google Sheets

Create blog posts based on keywords with Claude and save in Google Sheets
  • Google Sheets logo
  • Anthropic (Claude) logo
  • Google Sheets logo
Google Sheets + Anthropic (Claude)

Create blog posts from briefs in Airtable with Claude

Create blog posts from briefs in Airtable with Claude
  • Airtable logo
  • Anthropic (Claude) logo
  • Airtable logo
Airtable + Anthropic (Claude)

Create AI-generated posts in WordPress with Claude

Create AI-generated posts in WordPress with Claude
  • Google Sheets logo
  • Anthropic (Claude) logo
  • WordPress logo
Google Sheets + Anthropic (Claude) + WordPress

Create blog post outlines from keywords with Claude and share in Slack

Create blog post outlines from keywords with Claude and share in Slack
  • Airtable logo
  • Anthropic (Claude) logo
  • Slack logo
Airtable + Anthropic (Claude) + Slack

Read more: How to use OpenAI and automation to write blog posts

Respond to user messages

Let's face it: We all receive an incredible amount of messages every day—and that's just for work. 

Whether you need a helping hand replying to team members in Slack or you'd like to respond to customer emails faster (without scrimping on quality), these Zaps can do the heavy lifting for you. 

The best part? You can even send new customers or prospects emails based on their info in tools like your CRM to create ultra-personalized messages. Thanks to Claude's ultra-chatty persona, you'll generate messages that resonate—and sound like a human wrote them.

Send AI-generated responses in Slack

Send AI-generated responses in Slack
  • Slack logo
  • Anthropic (Claude) logo
  • Slack logo
Slack + Anthropic (Claude)

Write AI-generated email responses with Claude and store in Gmail

Write AI-generated email responses with Claude and store in Gmail
  • Gmail logo
  • Anthropic (Claude) logo
  • Gmail logo
Gmail + Anthropic (Claude)

Send AI-generated welcome emails new leads in Salesforce with Claude

Send AI-generated welcome emails new leads in Salesforce with Claude
  • Salesforce logo
  • Anthropic (Claude) logo
  • Gmail logo
Salesforce + Anthropic (Claude) + Gmail

Summarize key information 

One of the most time-consuming aspects of my job is distilling information from large amounts of text—fast. Whether it's summarizing meeting transcripts to determine next steps or researching a topic on the web, the hours do pile up. 

With these Zaps, you can easily get quick summaries of online articles, extract meaningful quotes from transcripts, and even determine action items, all without the manual hassle. Then, once Claude generates your summary, you can send it to another app for easy reading, like Slack or your project management tool. 

Generate summaries of online articles with Claude and send to Slack

Generate summaries of online articles with Claude and send to Slack
  • Zapier Chrome extension logo
  • Slack logo
Zapier Chrome extension + Web Parser by Zapier + Anthropic (Claude) + 1 more

Write social posts

Need a way to boost your company's social presence online? If you don't have the time to write regular social posts or just want to hand the reins over to AI, you can use these Zaps to write snappy, engaging content based on a brief or trending topic. 

Whether you add your briefs to Google Sheets or Asana or log trending topics in Airtable, these Zaps will write posts according to the rules of each social platform. Finally, you can directly push them live to your social media site or store them in your database for review. 

Create AI-generated social media posts with Claude

Create AI-generated social media posts with Claude
  • Google Sheets logo
  • Anthropic (Claude) logo
  • Facebook Pages logo
Google Sheets + Anthropic (Claude) + Facebook Pages

Create LinkedIn posts with Claude and post to LinkedIn

Create LinkedIn posts with Claude and post to LinkedIn
  • Airtable logo
  • Anthropic (Claude) logo
  • LinkedIn logo
Airtable + Anthropic (Claude) + LinkedIn

Read more: How to automatically write social media posts with AI and Zapier

Analyze surveys and feedback 

Do you work in HR and spend a lot of time analyzing employee feedback? Or maybe you're developing and fine-tuning a product—and need to know what your test users think. 

If you use a form tool like Google Forms to collect responses, you know that combing through each response and generating a succinct report takes a lot of time. 

Instead, you can combine the power of AI and automation to redesign the whole process. These Zaps will collect your form responses and analyze each one accordingly (and even categorize them based on labels you assign) before storing the analysis in Google Sheets or another app of your choice. 

Generate an AI-analysis of Google Form responses and store in Google Sheets

Generate an AI-analysis of Google Form responses and store in Google Sheets
  • Google Forms logo
  • Anthropic (Claude) logo
  • Google Sheets logo
Google Forms + Anthropic (Claude) + Google Sheets

Analyze survey responses with Claude and share analysis in Slack

Analyze survey responses with Claude and share analysis in Slack
  • Typeform logo
  • Anthropic (Claude) logo
  • Slack logo
Typeform + Anthropic (Claude) + Slack

Streamline your work processes with Claude

With Claude and Zapier, you can automatically streamline a lot of your work processes to help you move forward, faster. That way, you can expand Claude's chatbot capabilities and improve work across all your apps. 

Zapier supports thousands of apps, so you automate almost any task at work. Start building your Zap now and see what you can create. 

Related reading:

  • Create blog outlines automatically with AI

  • Speed up content production with AI & automation

  • How to create a custom AI chatbot with Zapier

  • How to use the Claude API

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'