Marketo + Email by Zapier + Webhooks by Zapier Integrations

How to connect Marketo + Email by Zapier + Webhooks by Zapier

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Do even more with Marketo + Email by Zapier + Webhooks by Zapier

With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Marketo, Email by Zapier, and Webhooks by Zapier. And don’t forget that you can add more apps and actions to create complex workflows.

Supported triggers and actions

What does this mean?

- Additional Fields
  When a new lead's record is found, we will retrieve the lead's name (first and last), and e-mail. Select any additional fields to be retrieved.
- List
  Only trigger if the new lead is added to this list.
Trigger
Scheduled
Try It
- Partition
  The lead partition to use (if any) when creating this lead.
Action
Write
- E-Mail AddressRequired
- Workspace
  The workspace to search for this lead.
- Partition
  The lead partition to use (if any) when creating this lead.
Action
Search or write
- Setup Directions
  In order to trigger when emails are opened, this must be paired with a separate Zap using the Send Outbound Email action, with the Enable Read Receipts? field set to True.
  To test with a live email, send an email to yourself using your Send Outbound Email action (with read receipts enabled) and open it, then test this trigger immediately for samples. If you don't need to test with live data, click Skip Test to use static test data.
Trigger
Instant
Try It
- URLRequired
  This should return a list of dictionaries of content type JSON in reverse chronological order. For example: [{"id":1234},{"id":1235}]
- Key
  If the returned JSON is not a list and is instead an object (maybe paginated), enter the key that contains the results. Example: "results", "items", "objects", etc... (children via dot syntax supported)
- Deduplication Key
  Zapier deduplicates the array we see each poll against the id key. If the id key does not exist, you should specify an alternative unique key to deduplicate off of. If neither are supplied, we fallback to looking for the shortest key with id in it otherwise we will raise an error.
- Xpath
  If the content fetched is XML or HTML, optionally define an xpath to extract data from the content. Will trigger whenever the content at the xpath changes!
- Basic Auth
  A pipe (|) separated username, password combo for standard HTTP authentication.
- Headers
  Key, value pairs to be added as headers in all requests.
Trigger
Scheduled
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- Pick off a Child Key
  By default, Zapier gives you the entire payload of the webhook. If this is specified, Zapier will only grab the child key from the object(s) sent to Zapier. For example, given {"contact": {"name": "Mike"}}, add "contact" here to only return {"name": "Mike"}. Traverse more deeply nested children by using dot-separated syntax. Line item payloads will run your Zap for each instance of the child key.
Trigger
Instant
Try It
- URLRequired
  We recommend not putting any query string arguments in the URL (use "Query String Params" below).
- Query String Params
  These params will be URL-encoded and appended to the URL when making the request. Note: If you specify nothing for this field, we will automatically encode and include every field from the previous step in the query string. If you don't want this, use the "Custom Request" action.
- Send As JSON
  If "yes", this dumps the results directly to a key (set below) as JSON. If "no", we simulate a form.
- JSON key
  Only used if As JSON.
- Unflatten
  By default we convert fields with double underscores into nested dictionaries. Select no here to turn this behavior off.
- Basic Auth
  A pipe (|) separated username, password combo for standard HTTP authentication.
- Headers
  Key, value pairs to be added as headers in all requests.
Action
Write

- URLRequired
  Any URL with a querystring will be re-encoded properly.
- Payload Type
  Pay special attention to the proper mapping of the data below.
- Data
  These are key-value pairs that will form the data portion of the request. If you leave these empty, all fields from the previous step will be used. If you want to send your own raw JSON or form-encoded values here, please use the Custom Request action instead.
- Wrap Request In Array
  Wraps the request in an array if that is something the service requires.
- File
  A file object to be attached to the request. The request will automatically be converted to multipart/form-data, with the above payload type defining the sub content-type for the data being passed.
- Unflatten
  By default we convert fields with double underscores into nested dictionaries. Select no here to turn this behavior off.
- Basic Auth
  A pipe (|) separated username, password combo for standard HTTP authentication.
- Headers
  Key, value pairs to be added as headers in all requests.
Action
Write

- ListRequired
  The list to which the lead will be added.
- LeadRequired
  This is the Lead's ID, which can be specified using one of the following:
  • Select Use a Custom Value and use the + button to select the Lead's ID field from a previous Create or Update Lead step in this Zap
  • Use the button Add a Search Step to find the Lead's ID.
Action
Write
- E-Mail AddressRequired
- Workspace
  The workspace to search for this lead.
Action
Search
- Email AddressRequired
  Customize the private email address associated with your mailbox. Be sure to use lowercase and numbers only. Just forward emails to this address to trigger this Zap. Want to receive to your own email address? Try Mailgun, IMAP, Mandrill, or Gmail instead.
Trigger
Instant
Try It
- ToRequired
  Can be a comma separated list of emails. Limited to 5.
- SubjectRequired
- Body (HTML or Plain)Required
  You can place HTML in here and we will send it as is. If this is plain text, we will try to convert it to some very basic HTML for greater client compatibility.
- Attachment
  A file object to be attached to the email. Plain text content will converted into a txt file and attached. Please note, if the file is over ~10mb or so, you should explore using other email sending techniques (like Gmail or SMTP).
- From Name
  This will be your "display name" when sending. Want to send from your own email address? Try Mailgun, IMAP, Mandrill or Gmail apps instead.
- Reply To
  Specify a reply address other than your own.
- Cc
  Can be a comma separated list of emails. Limited to 5.
- Bcc
  Can be a comma separated list of emails. Limited to 5.
- Force Linebreaks?
  Set this to "yes" if your emails are received without line breaks or spacing.
- Enable read receipts?
  Want to be notified when this email is opened? Set this to to True and set up a Zap using the New Read Receipt trigger.
Action
Write
Catch Raw Hook
Wait for a new POST, PUT, or GET to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.
Trigger
Instant
Try It
- MethodRequired
  The HTTP method we'll use to perform the request.
- URLRequired
  Any URL with a querystring will be re-encoded properly.
- Data Pass-Through?
  If yes, request data below will be overridden with the raw data from the previous step (you are still responsible for headers though, like Content-Type). Defaults to no.
- Data
  Place raw data for the request here. Could be JSON, XML, etc. Nothing is parsed for you here (including extra line breaks or spaces -- everything is sent verbatim). You probably need to define a header below corresponding to your data Content-Type. Reminder: data provided in this field is completely ignored if you chose "yes" to pass-through.
- Unflatten
  By default we convert fields with double underscores into nested dictionaries. Select no here to turn this behavior off.
- Basic Auth
  A pipe (|) separated username, password combo for standard HTTP authentication.
- Headers
  Key, value pairs to be added as headers in all requests.
Action
Write
- URLRequired
  Any URL with a querystring will be re-encoded properly.
- Payload Type
  Pay special attention to the proper mapping of the data below.
- Data
  These are key-value pairs that will form the data portion of the request. If you leave these empty, all fields from the previous step will be used. If you want to send your own raw JSON or form-encoded values here, please use the Custom Request action instead.
- Wrap Request In Array
  Wraps the request in an array if that is something the service requires.
- File
  A file object to be attached to the request. The request will automatically be converted to multipart/form-data, with the above payload type defining the sub content-type for the data being passed.
- Unflatten
  By default we convert fields with double underscores into nested dictionaries. Select no here to turn this behavior off.
- Basic Auth
  A pipe (|) separated username, password combo for standard HTTP authentication.
- Headers
  Key, value pairs to be added as headers in all requests.
Action
Write

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How Marketo + Email by Zapier + Webhooks by Zapier Integrations Work

Step 1: Authenticate Marketo, Email by Zapier, and Webhooks by Zapier.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Marketo + Email by Zapier + Webhooks by Zapier

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more

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About Email by Zapier

Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.) Have direct access to your own email servers? Check out our IMAP and SMTP services!

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About Webhooks by Zapier

Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.

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Marketo + Email by Zapier + Webhooks by Zapier Integrations

How to connect Marketo + Email by Zapier + Webhooks by Zapier

Do even more with Marketo + Email by Zapier + Webhooks by Zapier

New Lead

Additional Fields

List

Create or Update Lead

Partition

Find or Create Lead

E-Mail AddressRequired

Workspace

Partition

New Read Receipt

Setup Directions

Retrieve Poll

URLRequired

Key

Deduplication Key

Xpath

Basic Auth

Headers

Catch Hook

Pick off a Child Key

GET

URLRequired

Query String Params

Send As JSON

JSON key

Unflatten

Basic Auth

Headers

PUT

URLRequired

Payload Type

Data

Wrap Request In Array

File

Unflatten

Basic Auth

Headers

Add Lead to List

ListRequired

LeadRequired

Find Lead

E-Mail AddressRequired

Workspace

New Inbound Email

Email AddressRequired

Send Outbound Email

ToRequired

SubjectRequired

Body (HTML or Plain)Required

Attachment

From Name

Reply To

Cc

Bcc

Force Linebreaks?

Enable read receipts?

Catch Raw Hook

Custom Request

MethodRequired

URLRequired

Data Pass-Through?

Data

Unflatten

Basic Auth

Headers

POST

URLRequired

Payload Type

Data

Wrap Request In Array

File

Unflatten

Basic Auth

Headers

Connect your apps and automate workflows

About Marketo

Related categories