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Facebook Conversions + Facebook Lead Ads + Webhooks by Zapier Integrations

How to connect Facebook Conversions + Facebook Lead Ads + Webhooks by Zapier

Zapier lets you send info between Facebook Conversions and Facebook Lead Ads and Webhooks by Zapier automatically—no code required. With 6,000+ supported apps, the possibilities are endless.

Choose a Trigger
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Choose an Action
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Do even more with Facebook Conversions + Facebook Lead Ads + Webhooks by Zapier

With Zapier, you can do more than just connect your apps - you can automate entire processes from beginning to end! Check out the following list of triggers and actions you can use with Facebook Conversions, Facebook Lead Ads, and Webhooks by Zapier. And don’t forget that you can add more apps and actions to create complex workflows.

Supported triggers and actions

What does this mean?
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • PageRequired

    • Form

    Trigger
    Instant
    Try It
  • Webhooks by Zapier triggers, actions, and search

    Catch Raw Hook

    Wait for a new POST, PUT, or GET to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.

    Trigger
    Instant
    Try It
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
    • URLRequired

    • Key

    • Deduplication Key

    • Xpath

    • Basic Auth

    • Headers

    Trigger
    Scheduled
    Try It
    • Pick off a Child Key

    Trigger
    Instant
    Try It

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How Facebook Conversions + Facebook Lead Ads + Webhooks by Zapier Integrations Work

  1. Step 1: Authenticate Facebook Conversions, Facebook Lead Ads, and Webhooks by Zapier.
    30 seconds
  2. Step 2: Pick one of the apps as a trigger, which will kick off your automation.
    15 seconds
  3. Step 3: Choose a resulting action from the other app.
    15 seconds
  4. Step 4: Select the data you want to send from one app to the other.
    2 minutes
  5. That’s it! More time to work on other things.
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
facebook-lead-ads logo
facebook-lead-ads logo

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Related categories

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webhook logo
webhook logo

About Webhooks by Zapier

Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.

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