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4 Pinterest automation ideas

By Ana Gotter · November 27, 2024
The Pinterest, Facebook, WordPress, and Shopify logos.

Pinterest can be a powerful selling tool for businesses, with exceptional potential for building brand awareness and driving sales. But to increase the sales potential of your Pins, you first have to focus on expanding your reach—you can't sell to people who haven't found you yet. 

You can use automation to boost the reach, visibility, and sales potential of your Pinterest content, without adding more work for you or your team. Here's how to use Zaps—our word for our automated workflows—to scale your Pinterest efforts.

Pinterest is a premium app—available on Zapier's paid plans. Learn more about premium apps.

Pular para frente

  • Integrate Pinterest and RSS feeds

  • Create pins from files

  • Cross-post with other social platforms

  • Create Pins from new WordPress posts

Para começar com um modelo Zap, como chamamos nossos fluxos de trabalho prontos, basta clicar no botão. Leva só alguns minutos para configurar. Leia mais sobre como configurar Zaps aqui.

Integrate Pinterest & RSS feeds 

RSS feeds are an excellent way to stay in touch with your followers, and they're a great source of content. You can leverage both for your Pinterest marketing with the right automation features.  

There are two different ways you can automate Pinterest and RSS feeds with Zapier. The first is to create Pins from an RSS feed. The second is to send Pins to an RSS feed. This covers your bases completely, expanding your reach and ensuring more of your audience sees your Pins while giving you a full integration and more touchpoints. 

Para começar com um modelo Zap, como chamamos nossos fluxos de trabalho prontos, basta clicar no botão. Leva só alguns minutos para configurar. Leia mais sobre como configurar Zaps aqui.

Adicione pins aos seus painéis do Pinterest a partir de novos itens de feed RSS

Adicione pins aos seus painéis do Pinterest a partir de novos itens de feed RSS
  • logotipo RSS by Zapier
  • logotipo Pinterest
RSS by Zapier + Pinterest

Add new Pinterest Pins to an RSS Feed

Add new Pinterest Pins to an RSS Feed
  • logotipo Pinterest
  • logotipo RSS by Zapier
Pinterest + RSS by Zapier

If you use a bookmarking app to save ideas you want to pin, Zapier can automatically publish those, too.

Share new tagged Pocket articles on Pinterest

Share new tagged Pocket articles on Pinterest
  • logotipo Pocket
  • logotipo Pinterest
Pocket + Pinterest

Create pins from files

If you store your visual content in a cloud storage platform like Google Drive or Dropbox, you don't need to add an extra step to then upload that content to Pinterest. With this Zap, you can automatically create pins when you add new files to a drive. 

Pin new Google Drive files to boards on Pinterest

Pin new Google Drive files to boards on Pinterest
  • logotipo Google Drive
  • logotipo Pinterest
Google Drive + Pinterest

Pin new uploaded Dropbox files to Pinterest

Pin new uploaded Dropbox files to Pinterest
  • logotipo Dropbox
  • logotipo Pinterest
Dropbox + Pinterest

Cross-post with other social platforms

One of the best ways to increase the visibility of any content is to share it cross-platform, and that's true for Pinterest, too. 

Posting content across all of your social contents increases your reach and speeds up your social media marketing workflows. No matter your primary platform, once you post on one social media platform, a Zap can repost across your other channels.

Observação: para usar a integração do Instagram para Empresas , você precisará de uma conta Empresarial ou de Criador .

Fixe suas novas postagens do Instagram no Pinterest

Fixe suas novas postagens do Instagram no Pinterest
  • logotipo Instagram for Business
  • logotipo Pinterest
Instagram for Business + Pinterest

Share new Facebook Page posts on Pinterest

Share new Facebook Page posts on Pinterest
  • logotipo Facebook Pages
  • logotipo Pinterest
Facebook Pages + Pinterest

Create Pinterest pins from new YouTube videos in a channel

Create Pinterest pins from new YouTube videos in a channel
  • logotipo YouTube
  • logotipo Pinterest
YouTube + Pinterest

Share Pinterest pins as Facebook Page posts

Share Pinterest pins as Facebook Page posts
  • logotipo Pinterest
  • logotipo Facebook Pages
Pinterest + Facebook Pages

Create Pins from new WordPress posts automatically 

Content marketing and Pinterest marketing can have significant overlap, especially since Pinterest is all about saving valuable ideas. 

Brands creating high-value, actionable content can use Zapier to automatically share those WordPress posts as new Pins. This adds diverse content to your Pinterest account instead of just exclusively sharing product Pins, which is ultimately good for creating more diverse content on the platform and creating more touchpoints. 

Some users, after all, might be looking for products; others might be looking for tips, but that's a great way to introduce them to your brand and showcase some products along the way. Someone looking for "tips for organic gardening" might read a blog post from a company selling organic plants and realize, for example, that this was the way to go. 

Compartilhe novas postagens do WordPress no Pinterest

Compartilhe novas postagens do WordPress no Pinterest
  • Logotipo do WordPress
  • logotipo Pinterest
WordPress + Pinterest

Automate Pinterest to increase your impact

Having strategies in place to expand your reach and the visibility of your content is an important part of driving results of any kind on Pinterest, so think about how you can get more eyes on your top content. When it comes to consistent distribution efforts, remember, too, that automation is always a great place to start. And this is just the start of what you can do with Pinterest and Zapier. What will you automate first?

Leitura relacionada:

  • Tips for social media automation

  • Como escrever postagens sociais automaticamente com IA e Zapier

  • Seu guia para automação do Instagram

This article was originally published in March 2021. It was most recently updated in November 2024.

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