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Facebook Pages

LinkedIn

Pinterest

Bluesky

Sharing content across social platforms can increase your marketing reach—but it's also a lot of work for your social team. Here's how automation can help.

Zapier social media automation | Zapier

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

How to use Zapier for social media automation

It's tedious to publish new blog posts to your business's Facebook Page. But, it's really important to share your message with your audience on your social media accounts. Let this Zap take care of that for you by automatically posting each new RSS item to your Facebook Page.

RSS (really simple syndication) is pretty much the industry standard for feed readers. You'll find RSS feeds in almost every app imaginable.

RSS by Zapier

Triggers when there is a new item in any of the feeds being watched.

New Items in Multiple Feeds

Triggers when a new RSS feed item is published.

New Item in Feed

Create Item in Feed

Facebook Pages lets you connect with your customers, fans and followers on the world's largest social network. Share relevant content to engage people who Like your page, create events to build and grow your community, and run a Facebook ad campaign by targeting location, age and more.

New Comment

Triggers when your page is mentioned or tagged in a post.

New Page Mention / Tag

Triggers when anyone (including you) posts to your Page's Timeline.

New Post to Your Timeline

Triggers when you post to your Page's Timeline.

New Post by You

Triggers when your Facebook Page receives a new recommendation.

New Recommendation

Changes the profile picture of a Facebook Page.

Change Page Profile Photo

Uploads a photo to your Facebook Page and posts it to the stream.

Create Page Photo

Generates page post insights. You can include multiple metrics.

Page Post Insights

Create a new page "stream" post on a page.

Create Page Post

Uploads a video to your Facebook Page and posts it to the stream.

Create Page Video

Post new RSS items to Facebook Pages

Easily tell your company's followers about your team's latest blog posts or announcements with this Zap. Use this integration to automatically post new items from an RSS feed to your company's LinkedIn profile. That way, your company's fans are kept in the loop automatically!

LinkedIn is the world's largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

Create Company Update

Posts a status update sharing some content.

Create Share Update

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

Share new RSS items as company updates in LinkedIn

Whether you maintain an RSS feed or just want to share the great content you find on someone else's, this integration will take care of the whole thing. Once it's active, whenever a new item is posted to a specified RSS feed, this Zap will automatically pin it to any board you want on Pinterest, so all that great content can be spread far and wide without any additional work.

Pinterest is the world’s catalog of ideas that more than 100 million people around the world use every month to get more creative in their everyday lives. Save images and videos ("Pins") to curated collections ("Boards") from any website, or upload your own. Build your online presence and grow your audience by sharing your visual catalog, and track what your audience thinks through their Likes and repins.

Triggers when you create a new board. Note that a "secret" board will not trigger your Zap.

New Board

New Follower

Triggers when a new Pin is added to a board.

New Pin

Creates a new Pin on the board you specify.

Create Pin

Add pins to your Pinterest boards from new RSS feed items

Stay updated with your favorite RSS feeds and easily share the latest stories on Bluesky with this automated workflow. Once set up, this automation fetches new items from your selected RSS feeds and creates a new post on Bluesky. It's a convenient way to keep your audience engaged with fresh, relevant content.

Triggers when an author creates new posts.

New Posts by Author

Triggers when new posts appear in a selected feed.

New Feed Posts

Triggers when someone new follows the specified account.

New Follower on Account

Triggers when new posts match your search criteria.

New Post (with Search Options)

Triggers when new posts appear in your "Following" feed (chronological posts from users you follow).

New Timeline Posts

Find Post

Search for posts on Bluesky with results grouped as line items.

Find Posts (with Line Item Support)

Get a full thread of posts including up to 100 parent posts and 100 replies.

Find Thread

Find User

Like Post

Create Post

Repost Post

Create posts in Bluesky from new items in RSS by Zapier feed

It doesn't matter if it's your company blog, personal blog, a popular news site or some special, private RSS feed. With this Zap you will have all new RSS items automatically sent to Buffer!

Manage your social media marketing together with Buffer's tools to schedule posts, analyze performance, and publish to a half-dozen social networks from one app.

Buffer

New Channel

Triggers when a new item has been sent for approval. (Requires Team Plan)

New Contribution Item

Triggers when a new draft has been added.

New Draft Item

New Idea Item

Triggers when a new update has been added to the queue.

New Queue Item

Triggers when a new update has been sent.

New Sent Item

New Tag

Triggers when a tag is assigned to an idea.

Tag Assigned to an Idea

Triggers when a tag is assigned to post or draft.

Tag Assigned to a Post or Draft

Create Idea

Pause Queue

Add an item to your queue or send an update immediately to any of your Buffer channels.

Add to Queue

Buffer new items in an RSS feed

This integration publishes scoops in Scoop.it for new items in feed.

You are the content you publish.
Discover, curate and publish great content to get visibility online.

Scoop.it

Triggers when a lead gen is registered on one of your curated topics.

New Lead Gen

Triggers when a new scoop is published on one of your curated topics.

New Scoop

Publish a Scoop on one of your curated topics.

Publish a Scoop

Publish scoops in Scoop.it for new items in feed

Streamline your content across your social media pages with this integration. Task Jasper with creating compelling posts based on information your company provides in your project management tool.

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

Airtable

Triggers when a new record is created or new or existing records when first added to a selected view.

New Record

Triggers when a record is created or updated.

New or Updated Record

Find Many Records (Advanced)

Find Record

Find or Create Record(s) (With Line Item Support)

Find or Create Record

Creates a new record with auto-populating fields.

Create Record

Create up to 10 new records (supports line items).

Create Records (Advanced)

Find and update an existing record, or create a new one.

Create or Update Record

Delete Record

Update Record

Jasper is the leader in generative AI for marketing teams by helping them create quality content for blog posts, social media posts, web pages, and more.

Jasper

Create a full blogpost with only a blog topic, tone, and intended audience

Create a Blog Post

Work with Jasper to create a product description for a new or existing product

Create a Product Description

This Action allows you to run any default or custom template in Jasper by inserting the template ID and required fields

Run a Template

Run a Command

Turn complex information into simple bullet points

Summarize Content

Create Facebook posts with Jasper

Maintaining a professional and engaging presence on LinkedIn is crucial for brand image and networking. However, creating impactful and timely company updates can be a daunting task. This Zap template streamlines this process by using Anthropic (Claude) to generate LinkedIn posts from new records in Airtable. When a new record is added to Airtable, a conversation with Claude is triggered to craft a meaningful company update, which is then automatically posted on your LinkedIn page.

Claude by Anthropic is an AI assistant trained for safety and conversational understanding.

Anthropic (Claude)

Sends a message to Claude and the model generates the next message in the conversation, storing the messages as you go.

Send Message

Create LinkedIn posts with Claude and post to LinkedIn

Automatically generate Bluesky posts from new WordPress content using Claude. Whenever you publish a new post in WordPress, this Zap will use Claude to craft a social media post summarizing the content. The post is then shared on Bluesky, ensuring your latest updates reach your audience without any manual effort.

WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".

WordPress

New Media

New Post

Updated Post

Updated User

New User

Finds a user with a default user role. Does not search users with custom roles created by plugins.

Find or Create User

Upload a new media file, which can be used as featured media.

Upload Media

Update Post

Create User

Create Bluesky posts from WordPress posts with Claude

Turn your Descript transcripts into LinkedIn posts with the power of ChatGPT. Whenever a new transcript is generated in Descript, this Zap will use ChatGPT to craft a social media post based on the content. The post is then automatically shared on LinkedIn, helping you repurpose content effortlessly and keep your audience engaged—without the manual work.

Descript is a tool for getting accurate, fast, and affordable automatic transcriptions of your audio and video media. Once your media is transcribed, you can also edit the text - media word processing.

Descript

Triggers when a new automatic transcription is ready.

New Transcription Ready

Requests the transcription of an audio file.

Request Transcription

ChatGPT is an AI tool built by OpenAI that enables conversational automation.

A more powerful OpenAI integration is available here: https://zapier.com/apps/openai/integrations

ChatGPT

Find Assistant

Find File

This best matches a query string (like "big animal") to a list of document strings (like "mouse", "cat", "buffalo", and "blue whale").

Search Embeddings

Find or Create Assistant

Find or Create File

Upload an image and send a message or question about it.

Analyze Image Content With Vision

Generate an analysis of the overall sentiment of a block of text.

Analyze Text Sentiment

Sends a Chat to OpenAI and generate a Completion, optionally storing messages as we do.

Conversation

Classifies if text is potentially harmful.

Check Moderations

Classify your text into one of your provided categories.

Classify Text

Create Assistant

Sends a message to ChatGPT and generates a response, optionally storing the message history for a continuous conversation.

Conversation With Assistant

Creates a new transcription, using Whisper, from an audio or video file.

Create Transcription

Create Vector Store

Sends unstructured text and returns structured data using OpenAI's "Function Calling" capability.

Extract Structured Data

Generate An Image With DALL-E

Sends a prompt to OpenAI and generates a completion. _Note:_ this uses the legacy OpenAI Completions API. We recommend using `Conversation` or `Conversation With Assistant` actions instead, which are powered by the latest OpenAI APIs.

How to use Zapier for social media automation

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