Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.
Hannah Herman
Hannah's articles
Automate your work with Zapier
More from Hannah
Marketing tips
LinkedIn signal quality: A playbook for pipeline
Speed-to-lead was never really about the first response. The B2B teams moving fastest right now have closed the loop between LinkedIn ad spend and deal outcomes—and built the signal infrastructure to act on what they see.
By Hannah Herman
•
5 min read
Automation with Zapier
Track Stripe payments to Facebook Conversions events with AI
This tutorial walks you through building an automation that uses AI to reformat Stripe transactions and send them to Meta. That way, your ads can optimize against real revenue.
By Hannah Herman
•
4 min read
Marketing tips
Connected conversions: Optimize LinkedIn from ad to deal
Most teams set up LinkedIn's Conversions API and move on. But a broken CAPI connection doesn't look broken—it just quietly optimizes your spend on bad data. Here's a four-question checklist to keep your signals complete, timely, and consistent.
By Hannah Herman
•
6 min read
Automation with Zapier
Meta Conversions API for CRM: A Zapier guide to better lead quality
Stop paying Meta to find form-fillers. Connect your CRM to the Conversions API with Zapier and give the algorithm the downstream signals it needs to optimize for real revenue.
By Hannah Herman
•
9 min read
Get productivity tips delivered straight to your inbox
We’ll email you 1-3 times per week—and never share your information.
Improve your productivity automatically. Use Zapier to get your apps working together.
