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Hannah Herman

Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.

Hannah Herman

Hannah's articles

More from Hannah
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Automation inspiration

How to use Zapier for social media automation

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

By Hannah Herman

5 min read

Best apps

The 9 best fitness apps of 2025

Your fitness app should make it easier, not more complicated. I tested all the top fitness apps while I worked out, and these are the best.

By Hannah Herman

15 min read

Automation inspiration

4 ways to automate WebinarJam with Zapier

Want to connect your WebinarJam webinars to the rest of your marketing funnel? Try automation.

By Hannah Herman

3 min read

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Business tips

User personas: One of the best tools for understanding your customers

Knowing your audience—who they are, what motivates them, and what they're looking for in a product—will make or break your business. Learn how to create a user persona to do just that.

By Hannah Herman

8 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'