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4 min read

How to automate your business Facebook Page for easier marketing

By Ana Gotter · November 16, 2021
A blog hero image with the logos for Facebook, Twitter, WordPress, and Airtable.

Facebook Pages are exceptionally valuable for businesses, even with organic reach declining. 

They give you a central location where customers can learn about your business, and where you can create and share events and resources, collect reviews, and allow customers to recommend you. And Facebook Pages come with useful features, like the Shop tab and CTA appointments that allow you to drive user actions without them needing to leave the Page itself.

Setting up a Facebook Page is easy, but keeping it up-to-date and engaging takes work. We've collected some of our favorite automation ideas for Facebook Pages. Learn how to set up your page, connect it to Zapier, and let automation handle the social busywork.

Table of contents:

How to create a new Facebook Page

Creating a new Facebook Page is exceptionally simple. You can start here, where you'll be asked to name your Page, determine its category, and describe it. You'll then add a profile picture, a cover photo, and fill out your "About" section.

A screenshot of the Facebook interface when you set up your Facebook Page.

Once you do this, you are ready to start customizing your Page and creating content for your audience. 

A screenshot of the author's business Facebook page, with a cover image, profile photo, and other information.

A few quick tips to help your Page stand out:

  • Choose a CTA button that drives users towards the action you most want them to take, whether it's clicking to your site or sending you a message for an appointment. You can do this by clicking the CTA at the top of your Page.

A screenshot showing setup options for the CTA button available at the top of a business Facebook Page.
  • Write a strong description that explains exactly what your business offers. Consider including keywords people may use to find your business.

  • Add additional tabs to your Page. This can include Review Tabs, Shoppable Tabs, and more. Do this by going to Settings and then Templates and Tabs.

A screenshot of the Facebook interface, with the Templates and Tabs section highlighted on the left and the selection panel open on the right.
  • Add additional users. Having someone else help manage your social media? You can add individuals or even agencies to your Page, and assign them different roles that grant specific levels of access. Keep in mind that you'll need to grand someone admin status for them to approve third-party app integrations with your Page.

A screenshot of the Facebook settings where you can assign additional users to administrative roles with your page.

How to set up your Facebook Page with Zapier

Now that you have a Facebook Page, let automation lend a helping hand. Zapier helps you connect your page with thousands of other apps. You can set up automated workflows—we call them Zaps—that make things happen on your page or from your page. For example, you could set up a workflow that automatically makes a post to your Page when you publish something on your company blog or offer a new product for sale. Or you could automatically post every Facebook Page post you make to LinkedIn or Twitter. 

To integrate Facebook with Zapier, you'll need a Page that's already set up and an account on Zapier. You've taken care of step one, and if you don't have one already, you can sign up for a Zapier account—it's free. 

Once you do this, go to My Apps and then search for Facebook Pages in the search bar. Once it pops up, click Connect.

A screenshot of the apps area of a Zapier account. The user has put "Facebook page" in the search bar and the app appears in the results area.

Once you've connected your account, you'll see a list of Pages that you can grant access to. Select the ones that you want to connect to Zapier. 

A screenshot of the permissions page for Facebook Pages within Zapier showing checkboxes next to all the pages connected with your Facebook account.

Finally, determine what Zapier can and cannot do. You can adjust individual permissions. Be careful about what you do and don't disable, as it can limit automation significantly. 

A screenshot of the permissions page for Facebook Pages within Zapier showing sliders next to the functions you can authorize Zapier to perform on your page. There is a warning that Zapier may not work properly if the options are disabled.

Once you do this, you can start looking for Zaps and integrations to automate Page management.

How to use automation to with your Facebook Page

There are plenty of ways you can use automation to better manage your Facebook Page. Let's take a look at the most popular options. 

Share RSS content on Facebook

Do you have an RSS feed? If so, that's a great source of potential post ideas, especially since you can use automation to generate posts from RSS feeds. Set up a Zap so that you can share RSS content directly to your Page in the form of posts to give your audience plenty of engaging content and keep your social calendar full. 

You can also use Zapier to create an RSS feed for your Facebook Page.

Learn more: How to use RSS feeds

Upload your off-platform content to Facebook, too 

Most brands use several different social media marketing platforms to reach their audience. Repurpose the content and save yourself time by automatically having it shared to Facebook. 

Share new YouTube videos straight to your Page, post Instagram content to both profiles simultaneously, or even have email campaigns published as Facebook posts. There are plenty of options so that you can share content cross-platform as it benefits your audience.

Publish event information 

Events are great opportunities for your business to increase sales and attract new clients, and you want to promote them and publish updated information as often as you can. 

You can use automation to share off-platform events (like those promoted on Eventbrite) on Facebook, including sharing images or automatically sharing new events in a post on your Page. 

More you can do with automation 

Maintaining a regular posting schedule is one of the hardest parts of keeping up with your business' social media. Automation can help you crosspost or schedule regular posts to engage your audience.

Crossposting

We've covered sending content from other places to your Facebook page, but you can also use Zapier to do the reverse—pushing Facebook posts to other places, like Twitter, LinkedIn, or Instagram for Business (useful if you're connecting multiple pages).

Learn more: Read about a real estate agent who uses Zapier to crosspost between multiple social platforms and how that has helped his business grow.

Scheduled posts

You can use Zapier to schedule posts, too. Zapier's Schedule tool can serve as a daily, weekly, or monthly trigger for posting the same content.

Or, if you plot out your posts in a spreadsheet, you could use Zapier to automatically update your page when you update a specific column.

Create a custom archive

If you want to always know what you posted, you can also use Zapier to save posts to a spreadsheet or database.

Use automation to make Facebook Page management easier

Facebook Page setup and management can be time-consuming, but automation and the right integrations can go a long way to making it a much more painless process. This can give you time to focus on strategy, engagement, and optimization so that your entire social strategy becomes more impactful overall. 

Related reading:

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Ana Gotter picture

Ana Gotter

Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.

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