Articles tagged "Sales & business development"

HubSpot vs. Salesforce: Which is right for you? [2025]

Deciding between HubSpot vs. Salesforce? Here are the key differences between these two platforms so you can decide which is best for your business.

How a UK clean energy brand sparks sales using Zapier and AI

Discover how egg, a UK renewable energy company, used Zapier to save hours of research time, improve sales efficiency, and bridge the internal AI divide.

7 ChatGPT prompts for sales emails that actually work

Here are seven tried-and-tested ChatGPT prompts for sales emails that will actually stand out in your prospects' inboxes.

The 18+ best lead generation software and tools in 2025

Find the best lead generation tools to help build your funnel—from segmentation to nurture to conversion.

51 key performance indicators and examples

Monitoring key performance indicators can help you hit your organizational goals. Discover 51 KPI examples in our guide.

How to write a scope of work (with template)

Learn to create a scope of work document with this template. Walk through defining project objectives, deliverables, timelines, responsibilities, and more.

How sales and marketing teams actually use Salesforce products

We asked seven experts for insights into how they use Salesforce's products. Here's how they get the most out of Salesforce.

Pipedrive vs. Zoho: Which CRM is best? [2025]

I've spent time in all sorts of CRMs, but for this article, I went back into Zoho and Pipedrive to help you figure out which one will fit your business best. Here's what I found.

How to write an executive summary (with a template and generator)

An executive summary recaps the main points of a document or report. Here's how to write an effective executive summary, plus a template and real-world examples.

Free business plan template—and how to write your own

Download our free business plan template and discover how to make it your roadmap to business objectives, marketing milestones, and entrepreneurial success.