Articles tagged "Sales & business development"

What is lead management and how do you do it right?

Lead management is the process of collecting and managing leads with the goal of turning them into customers through targeted marketing content.

What is S&OP? Sales and operations planning 101

S&OP aligns sales, production, and logistics to optimize performance and adjust for supply and demand. Here are the steps, benefits, and best practices of S&OP.

Your guide to Microsoft automation

Get more from your Microsoft apps when you automate them with Zapier.

6 ways to automate Microsoft Teams

Out of all the team chat apps out there, Microsoft Teams' distinct advantage is its integration with Microsoft 365 products such as Excel and Outlook. Streamlining work and communication is a huge plus for small businesses needing to move quickly.

5 ways to boost customer loyalty with automation

By adding automation to every customer touchpoint, you can create a seamless and personalized experience that keeps customers engaged and coming back for more.

Pains and gains: How to give your customers what they want

Understanding customer pains and gains can help you deliver on your unique customers' needs. Here's how to understand the concept and apply it to your business.

Omnichannel marketing 101: What it is and why it matters

Omnichannel marketing is a strategy that creates integrated, cohesive customer experiences across all business channels, enhancing brand consistency.

How to build a lead generation funnel

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

Customer journey mapping 101 (+ free templates)

A customer journey map illustrates an individual's progression from awareness to brand loyalty, encompassing the touchpoints between the person and brand on the way.

Pipedrive vs. Salesmate: Which is best?

If you're considering Pipedrive vs. Salesmate, check out our comparison of these value CRMs to know which will give you the most features for the right price.