Articles tagged "Email marketing"

How to Create an Email Newsletter

Blogs, PPC ads, affiliate marketing, social media—each digital marketing strategy has its own strengths and weaknesses. But if you're looking at numbers alone, one strategy stands out as most effective: email marketing.

7 Tools to Personalize and Scale your Email Outreach

Growing traffic and converting leads is still one of the top marketing priorities for businesses this year.

You Can't Embed a Video in Constant Contact, But You Can Create a Link. Here's How.

It would be nice if you could embed a video in Constant Contact, allowing recipients to watch without opening another browser tab. Unfortunately, as of this writing, that's not possible.

How to Connect Mailchimp to Google Analytics

Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there.

Don't Quit: How to Keep Sending Great Emails

The most important things in your email marketing are consistency and authenticity, along with feedback from your readers and experimentation. In closing, here's some quick pointers on how to achieve all of them in your email marketing.

Grow Your Email List with an Email Referral System in 5 Minutes

Last week our good friend, Sacha Greif, shared the results of his DIY email referral system. The referral system netted him 4X his normal email newsletter signups when 2.3% of his list decided to refer someone else.

Email Sales Metrics: How to Find and Track the Numbers that Matter

Sales has turned into a data-driven sport, carried forward by the unofficial slogan "If you can’t measure it, you can’t manage it.

Five Simple Ways to Start Growing Your Email List Today

Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective than social media.

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link.

Send Follow Up Emails Automatically and Spend Time on Your Passion

If you Google "leadership quotes", you'll find any number of inspirational, often fluffy adages about motivation and keeping your eye on the prize. Often missing is the self-reflection and examination necessary to become a fully developed leader.