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6 min read

ChatGPT vs. Bard: What's the difference? [2023]

By Elena Alston · March 23, 2023
Hero image with the ChatGPT and Google logos

We've all witnessed the hype around ChatGPT in the last few months since OpenAI released it to the public. Chances are you're one of its 100 million users—I know I am. I've used the AI chatbot to generate content ideas for articles, write emails I'd rather not write, and get Google Sheets formulas I can't figure out on my own. (Which is often.)

While I've perfected the art of writing prompts to get the best result, I am painfully aware of ChatGPT's limitations: for example, its training data was all written prior to September 2021, so it's not exactly "in" with current news. 

This is a key difference that Bard, Google's new answer to ChatGPT, is aiming to score points over. 

I got access to Bard, so I decided to do a little digging to see how it will stack up against ChatGPT—and what the main differences are between the two chatbots. Here's what we know so far. 

ChatGPT vs. Google Bard at a glance

At a base level, both chatbots use natural language processing, which means users key in a prompt or query, and the chatbots generate a human-like response. 

There's a key difference, though, that boils down to the data sources and models they've been trained on. 

  • Google Bard uses Google's Language Model for Dialogue Applications (LaMDA), and can offer responses based on real-time, current research pulled from the internet. 

  • ChatGPT, on the other hand, uses its Generative Pre-training Transformer 3 (GPT-3) model (or GPT-4, depending on what version you're using), which is trained on data prior to late 2021. 

I'll walk through some of the core differences between ChatGPT and Google Bard in depth in the coming sections, but here's a quick breakdown of how they compare.






Language model

A specially tweaked version of OpenAI's Generative Pre-training Transformer 3 (GPT-3) or Generative Pre-training Transformer 4 (GPT-4), depending on the version

Google's Language Model for Dialogue Applications (LaMDA)  

Data sources

ChatGPT was trained on a massive dataset of text, including Common Crawl, Wikipedia, books, articles, documents, and content scraped from the open internet—but its sources end in 2021, limiting latest world events and research

Bard was trained on Infiniset, a data set including Common Crawl, Wikipedia, documents, and conversations and dialogues from the web; Bard will supposedly search the web in real-time to find the most recent answers to questions and latest research


ChatGPT is free to all users; ChatGPT Plus is billed at $20/month to include access during peak times, faster response times, priority access to new features, and use of GPT-4

Bard is free to users who have access

With Zapier, you can connect ChatGPT to thousands of other apps to bring AI into all your business-critical workflows.

Google's LaMDA is built for dialogue, OpenAI's GPT is built for text functions

Both models use a transformer architecture, a type of neural network that processes sequential input. But where GPT-3 and GPT-4 were trained on a massive dataset of text from the internet (including books, articles, and documents from the open internet), LaMDA was trained on Infiniset, a dataset focused on dialogue and conversations. 

While GPT can understand and generate a wide range of text for multiple purposes, LaMDA was designed specifically to have more natural and open-ended conversations with humans. 

That means LaMDA is trained to understand the intent behind a user's questions and the nuance of context. To achieve this, the Google team grouped high-level concepts and topics into clusters based on hierarchy, which were used to inform the model's choices when responding. 

A visual representation of the clustered concepts and topics
Image credit: Google

In a nutshell, LaMDA's responses are supposed to be ultra-authentic and mimic human speech in such a way it can't be distinguishable from a real human. It can also switch context when a user changes the subject, like you and I can. Having said that, it's a little over-zealous in its authenticity and claims to have feelings, which is somehow unnerving.

ChatGPT was a little more honest with me. It knows it's a bot—and doesn't try to convince you otherwise. It'll tell you straight up.

ChatGPT responding to "how are you?" It says it doesn't have feelings.

This holds up in other contexts, too. When I asked each bot, "Who is Winston Churchill Dumbo Fluffles Cappuccino Neeson?" (the name of my colleague's dog), Bard immediately gave a very authoritative-sounding answer about the origins of the name. ChatGPT had to be coaxed with multiple prompts before finally guessing that it was a fictional character.

But while LaMDA can converse more like a human being (over-confidence and all), it probably won't do things like summarizing large extracts of text quite as well as GPT. 

GPT, on the other hand, is the industry standard when it comes to natural language tasks, powering other AI tools like Jasper, Copy.ai, and Bing's AI tools. It's highly trained on web text and more focused on generating text based on statistical patterns. As part of ChatGPT, it functions as a chatbot, but it can also serve as a summarizer, a translator, and other roles on a more textual level. 

Examples of what GPT-3 can do
Image credit: OpenAI

ChatGPT can write large amounts of text, but Bard can draw from the web

Users will be able to ask Bard questions across a range of topics, like recipes, party planning tips, or historical events—just like you're doing with ChatGPT right now.

Screenshot of Bard prompting you to ask it something

The major difference is that Bard can draw its responses from the internet, pulling in real-time data, which is pretty appealing, given that ChatGPT is still convinced it's 2021. Here's an example: Bard was able to summarize a book that was published in 2023 and comment on its public and critical reception.

This is a far cry from ChatGPT's general knowledge. When you ask it the same question, it can't do anything but tell you it doesn't know the answer.

It means that Bard will (supposedly) surface more accurate and up-to-date information when it comes to current events and research. It's supposed to be a more advanced personal assistant than ChatGPT, though a recent mistake has already threatened its credibility. 

Mistake from Google Bard in its output about the James Webb Space Telescope
Spot the mistake.

ChatGPT, on the other hand, is better at textual functions like writing articles or emails, or coming up with content marketing ideas. It's a basic text tool, but it's not perfect, either. It can be a little vague and often gives generic answers (even when you ask it not to). 

ChatGPT giving generic ideas about a blog post when the prompt specifically asked for them not to be generic

Using ChatGPT with GPT-4 is often noticeably better, but for now, you only get a limited number of questions every day.

GPT-4 being less generic, with more specific ideas

Bard offers a better user experience

Bard is lightyears ahead in terms of its user-friendly interface. Not only does it just look nicer—with formatted text that's way easier to scan than ChatGPT's chunky text—but you can also edit your questions after you ask them and view multiple responses that it prepares. 

And every response has a CTA that says Google it, so you can confirm its sources.

Bard will be a streamlined version of Google Search, whereas ChatGPT will belong to Bing

Bard's ability to synthesize information into an easy-to-understand format, no matter how complex a topic, means that it could eventually enhance the way people search for information. 

Google has already hinted that Bard will be integrated into Google Search. That means the AI will simplify complex topics and return information into easy-to-digest formats, so you can get insights into perspectives that differ. (That will be especially relevant for topics that don't have a single correct answer.)

Bard offering a variety of answers within Google Search
Image credit: Google

Microsoft, on the other hand, has already integrated parts of OpenAI's tweaked GPT-4 model into Bing, offering users a ChatGPT-like experience in the search bar. It's still pretty limited, though—and users have to join a waiting list for the full experience. 

AI within Bing search

So, what do future Bard users need to know?

  • Bard has a more current knowledge base as it draws from data on the internet—a far cry from ChatGPT, which is trained in data up to 2021.

  • Bard will be integrated into Google's search engine to simplify the way people access information across complex topics.

  • Bard is designed to improve research and understanding across education, business, and other fields, while ChatGPT is more focused on text functions.

  • Bard is expected to provide more accurate information, while ChatGPT needs careful prompting to generate more detailed responses.

Bard vs. ChatGPT: Which is better?

When judging the two, it's important to remember that both ChatGPT and Google Bard were designed with subtle differences in mind: ChatGPT is better at generating and summarizing text, while Google Bard will be better at surfacing relevant information to questions. It's still early days for both tools, though, and only time will tell which outperforms the other.

Related reading:

This article also had contributions from Harry Guinness.

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