Harness the power of Zapier's built-in apps

By The Zapier Team

You are reading: Chapter 6 of 12

Key points

  • Built-In apps are tools created by the Zapier team that anyone can use in their workflows.
  • Apps like Email and SMS help you build Zaps faster, since you won't need to sign up for a separate service.
  • Manipulate data like dates, names, and email addresses on the fly with our Formatter app.
  • Send Zaps at the right time with apps like Schedule and Delay.

In the next chapter, we'll cover how to explore your Zap History and troubleshoot Zaps.

In addition to adding a filter to your Zap to make sure it proceeds only when a certain condition is met, Zapier also offers a variety of other built-in apps to help you create more powerful, useful, and customized Zaps. Here are some great ones to get started with.

  • RSS lets you watch an RSS feed for new entries.
  • Email helps you send data from any app to your inbox.
  • SMS let's you send info from an app in a text.
  • Schedule will trigger your Zaps on a schedule you set.
  • Formatter is a multi-tool for transforming your data.
  • URL Shortener creates short, ready-to-share URLs.
  • The Zapier Chrome extension lets you trigger workflows from anywhere online in Google Chrome.
  • Lead Score will find any contact information from an email.
  • Delay puts your Zap on hold until a certain time, or for a certain amount of time.
  • Translate automatically changes text into a language of your choice.
  • Zapier Manager gives you some extended options for keeping up with news about your Zapier account.
  • See the full list of Built-In Apps by Zapier.

Introduction to RSS by Zapier


RSS (really simple syndication) is pretty much the industry standard for feed readers, which gather online content from blogs and other sites that use RSS. RSS by Zapier enables you to detect new items in RSS feeds, as well as power your own Zapier RSS feed.


  • New item in feed triggers whenever there's a new item in an RSS feed.
  • New items in multiple feeds triggers when there is a new item in any of the feeds you've set your Zap to watch.


  • Create item in feed lets you build a custom, Zapier-powered RSS feed that you can use anywhere.

Try these use cases

  • Whenever there's a new post on your favorite blog, automatically share a link to it on Facebook, Twitter, or your other social media accounts.

  • Create your own RSS feed from items that you've liked or favorited across the web.

  • Share new RSS items with your teammates on Slack.

Introduction to Email by Zapier


Send and receive email via a custom Zapier email address at zapiermail.com with Email by Zapier. Zapier's email app includes the ability to add attachments, BCC/CC people, and use HTML.


  • New inbound email triggers when you forward an email to your custom zapiermail.com address.


  • Send outbound email automatically sends a message on your behalf.

Try these use cases

  • Send a customized, automated email to customers or clients when they buy one of your products.

  • Email new SurveyMonkey survey answers to an email address of your choice.

  • Send emails into Slack to share with your team.

Introduction to SMS by Zapier


Using SMS by Zapier, you can send a limited number of SMS / text messages from our built-in number.


  • Send SMS sends a text message to a phone number of your choice.

Try these use cases

  • Send yourself a text message every time you receive an email from a specific person.

  • Create a system of text message reminders in combination with Schedule by Zapier.

  • Send a thank you text message to everyone who signs up for your webinar.

Introduction to Schedule by Zapier


Schedule by Zapier can be used to set recurring tasks. Trigger an action at a time you choose every day, every week, or every month. You can also trigger actions hourly. If you're a developer, this is similar to a crontab, cronjob, or cron.


  • Every hour triggers hourly on the hour.
  • Every day triggers once a day at a time you choose.
  • Every week triggers once a week on a day you choose.
  • Every month triggers once a month on a day you choose.

Try these use cases

  • Add tasks to a project management tool on the first of every month.

  • Create weekly items in your favorite to-do app.

  • Create a system of daily text message reminders in combination with SMS by Zapier.

Introduction to Zapier's Formatter app


Data isn't always in the format you need. Formatter enables you to work with text, numbers, date/time, and more!


  • Text lets you do things like find and replace phrases, remove HTML, and capitalize strings.
  • Numbers puts a calculator in the middle of your Zap. You can convert currencies, complete simple math operations, and more.
  • Date / Time makes it easy to reformat dates, or add and subtract time from a date.
  • Utilities is a smorgasbord of transformation options, including things like looking up a value in a table and picking a random value from a list.

Try these use cases

  • A date is in International format, but your app needs it in American format.

  • Convert text to title case to be used as an email subject.

  • Truncate text when sharing to social media apps that limit the number of characters.

  • Turn Markdown text into HTML for your blog.

Introduction to URL Shortener by Zapier

URL Shortener

URL Shortener by Zapier helps you turn long, distracting links into short, ready-to-share URLs. You can shorten any URL in your Zaps and pass it to your social media pages, in an SMS, or to other apps you have connected on Zapier.


  • Shorten URL takes any URL and provides a more succinct stand-in.

Try these use cases

  • Create short URLs for your Zapier or Twilio SMS, so they stay within the character limit.

  • Share your blog posts with shortened URLs to your social media accounts on Facebook, Twitter, or LinkedIn.

  • Whenever a new file is uploaded to Dropbox or Google Drive, create a short URL and save it to a Google Sheet.

Introduction to Zapier's Chrome extension

Zapier Chrome extension

The Zapier Chrome extension lets you trigger Zaps from anywhere on the web. The Google Chrome Extension lives in your browser and lets you activate one-click workflows instantly.


  • New push puts your workflow in motion with a single tap.
  • New push with fields lets you add a URL or string of text to send to your action app.

Try these use cases

  • Add URLs to a read-it-later service, like Pocket or Instapaper.

  • Create custom tasks for your to-do list without breaking your focus.

  • Post info to a spreadsheet or database.

Introduction to Zapier's Lead Score app

Lead Score

Lead Score by Zapier lets you find a contact's information—like their name, company, company size, industry, and location—among other useful information with their email address. It also scores the customer fit of the person to help you find those who are most likely to convert.


  • Find person and company information finds person and company data and qualification based on an email address.

Try these use cases

  • Personalize email profiles in email marketing apps, like Mailchimp, AWeber, and Emma.
  • Enrich CRM data in Pipedrive, Salesforce, and HubSpot.
  • Get more info on a new newsletter subscriber from Typeform, Wufoo, and Google Forms.
  • Score new leads from lead generation campaigns with HubSpot, Mailchimp, and Mailjet.

Introduction to Delay by Zapier


Put your actions on hold for a specified amount of time before sending data to another app with Delay by Zapier.


  • Delay until pauses your Zap until a specific date and time.
  • Delay for puts your Zap on hold until some amount of time passes, like an hour or a day.
  • Delay after queue can be used after an already existing delay in a Zap. It waits for a set amount of time after the last delay in a given queue and is used to deal with race conditions and rate-limiting.

Try these use cases

  • Send a thank you email to clients exactly one week after they've paid their invoices.

  • Create a series of follow-up emails that are sent a specified number of days apart.

Introduction to Translate by Zapier


Translate by Zapier lets you automatically translate words, phrases, and web pages into over 100 languages.


  • Translate text takes a string of words and spits it out in a language of your choice.
  • Detect language returns our best guess for the original language of the provided text.

Try these use cases

  • Create multiple versions of an outgoing email, written in various languages.

  • Translate incoming help desk tickets into your team's predominant language.

  • Translate new blog posts into different languages.

Using the built-in Zapier app

Zapier Manager

Use the Zapier Manager app to manage your Zaps and Zapier account. Keep track of your Task usage, track Zap errors, invite members to your Team, and more.


  • New public app triggers every time we add a new public app to Zapier.
  • New team member triggers when a new team member is added to your account if you are a Zapier for Teams account user.
  • New halted Task lets you know when a Task in your account is halted.
  • New folder triggers when a new folder is added to your personal or Team account.
  • Task usage limit reached triggers when your Task usage hits a set percentage or number of your plan's included Tasks.
  • Zap turned off lets you know when a Zap in your account has been turned off or paused.
  • New Zap error triggers when one of your Zaps hits an error, so you can fix it ASAP.
  • New Zap triggers when you add a new Zap to your account, so you can let the whole team know.
  • New invoice lets you know when your account has a new billing invoice.


  • Turn Zap on/off switches your Zap on or turns it off in specific circumstances.
  • Create Team invitation invites a new member to your Zapier Team account.


  • Find app searches for any public App on Zapier.
  • Find Zap looks for any Zap in your account.

Try these use cases

  • Receive an email when a new app is supported by Zapier.

  • Send yourself a notification when you're close to reaching the monthly Task limit for your Zapier account.

  • Automatically send an email to new team members inviting them to join your Team account.


Take the Work out of Workflow

Zapier is the easiest way to automate powerful workflows with more than 3,000 apps.