6 ways to automate Flodesk with Zapier

Aesthetics in email marketing matter. Particularly to creative businesses that need on-brand emails to resonate with their audience. For that, there's Flodesk. Simple and intuitive, Flodesk is a great platform for building gorgeous emails, forms, and landing pages.

Of course, there's more to email marketing than pretty presentation. To keep business humming, you've got to stay on top of your subscriber list. And with Zapier, you can create automated workflows (called Zaps) to wrap that work up for you. Intrigued? Keep reading for six powerful ways to automate Flodesk.

Table of contents

• Add subscribers from forms

• Add subscribers from sales

• Add subscribers from calls or appointments

• Add subscribers from leads

• Add subscribers from spreadsheets

• Use webhooks with Flodesk

Add new subscribers to Flodesk from forms

Capturing subscriber info through online forms is a classic email marketing strategy. But if, as form responses trickle in, you're focused on other priorities, there's a chance you might postpone handling that data—potentially costing you sales.

By integrating Flodesk with your form builder, you'll avoid these expensive delays. Each time someone submits a form, these Zaps can instantly add or update their details in your subscriber list, keeping your contact database up to date.

Automatically transfer purchase info to Flodesk

Refining your marketing strategy to engage potential customers is already a big job. But a prime opportunity pops up after somebody makes their first purchase. That's when you can continue the conversation with them through targeted campaigns. And staying connected to those customers doesn't need to demand hours and hours from you.

Just use automation to add subscribers from your various sales platforms to Flodesk. For example, when a customer purchases a product on ThriveCart, automation can take care of updating their details in Flodesk right away.

This workflow can be applied across various sales scenarios, too. ThriveCart's "Bump Purchase" feature can automatically transfer purchase info to Flodesk, letting you tailor emails based on specific buyer interests.

Forward newly booked client info to Flodesk

Is your first touchpoint with clients a call or an appointment? If it is, delegate the task of subscriber management to Zapier. As soon as someone books through your scheduling tool, it can automatically jump in to update that client's info in Flodesk.

For coaching businesses, this presents a wonderful opportunity to enhance your client experience. You could enroll booked clients in a specific email sequence—then share prep materials before the meeting, and after it, snazzy follow-up resources.

Add new leads to your subscriber list

There's a risk in manually typing in lead names, emails, and phone numbers. Enter one wrong letter or digit, and you can disrupt your whole email sequence. All your valuable welcome emails, lead nurturing sequences, and exclusive offers won't do much good if they don't actually reach your audience.

Dodging typos is easy: Just get your email marketing tool and your lead tracking software to talk to each other on autopilot. By snagging these powerful workflows, you can get every newly captured lead to trigger an immediate, accurate update to your subscriber list.

Add new Flodesk subscribers from spreadsheets

While spreadsheets are invaluable for data management, who wants to spend all day tabbing in and out of a spreadsheet? Copying info to Flodesk by hand is repetitive, slow, and easy to mess up. Fortunately, Zapier makes it easy to bridge the gap and automate the flow of information.

And these Zaps are an excellent asset to your content marketing approach. Just collected leads after a webinar in Google Sheets? Automatically copy each new or updated row to Flodesk and then move on to your next task.

Create custom workflows with webhooks

With thousands of apps to connect to, there are so many ways to automate subscriber management. But did you know you don't even have to change your tech stack? Or tap a developer for extra support? If you want to connect Flodesk to an app without a Zapier integration, just use Webhooks by Zapier.

Webhooks empower you to instantly add or update subscribers from a custom event—like a submission to a bespoke form on your website, sales from a unique platform, or event registrations.

Reclaim your creative "flo" with Zapier and Flodesk

When chaotic workflows clutter your day, your creative spigot doesn't flow—it sputters. It's tough to serve up innovative products or services when you're bombarded with work. But when you connect Flodesk with Zapier, you can gain back the headspace you need to deliver value to your customers.

And that's just the beginning of what's possible with Flodesk and Zapier. What will you automate first?

This article was originally published in August 2023, written by Daniel Kenitz. It was most recently updated in January 2025 by Mehedi Hasan Shoab.