The 8 best CPQ software vendors in 2026

Two years ago, I bought a new SUV. Before setting foot in the dealership, I spent a while customizing it online. I picked the flashiest trim and added a tow package. The site informed me that the tow package needed the bigger engine, the bigger engine needed the upgraded brakes, and my total was now $8,000 over a number that was already out of my range to begin with.

Annoying, but reasonable. Without those guardrails, a salesperson scribbles my options on a form, the system accepts whatever they type, and ten weeks later, a vehicle shows up missing the hitch—or worse, with a hitch rated for half of what I needed to tow.

That's what CPQ software prevents: it stops a rep from building something that can't exist, prices it correctly, and hands the buyer a quote that's actually right. Cars are the obvious example, but the same trap catches anyone selling something assembled to order, from IT resellers to SaaS companies with complicated renewals.

The catch is that vendors sell wildly different products under the same three letters. So I dug through product documentation, pricing pages, user reviews, and release notes to bring you the best CPQ software vendors on the market, so you can pick the one that fits your budget, trim, and towing capacity needs.

The best CPQ software vendors 

• Salesforce Agentforce Revenue Management for enterprise teams native to Salesforce

• Conga CPQ for protecting margins

• DealHub CPQ for fast implementation

• PandaDoc for quote documents and eSignatures

• NetSuite CPQ for NetSuite ERP customers

• SAP CPQ for reusing existing ERP configuration rules

• Revalize for engineer-to-order manufacturing

• QuoteWerks for IT resellers and MSPs

What makes the best CPQ software vendor?

CPQ (configure, price, quote) helps businesses create price quotes for complex products, and the trio fits together harmoniously. 

• The configurator enforces which options, components, and bundles can legally go together.

• The pricing engine applies your logic (volume breaks, contract rates, subscription plus usage, regional adjustments) along with discount ceilings and approval routing.

• The quote turns all of that into a document the buyer sees, with the configuration and pricing data carried through to the order and invoice.

The trouble is that CPQ covers a suspiciously wide range of products. The tool an IT reseller uses and the tool a car manufacturer uses share the same three letters, but they're about as similar as a Beagle and a Zamboni. So I've judged the entries on this list by "best for" use cases, as well as four key criteria:

• Ease of use and support: I looked at whether non-technical teammates can update pricing, rules, and templates on their own, whether the interface needs weeks of training, and whether there's product documentation and an active user community behind it.

• Integrations and ecosystem: CPQ sits at the center of your stack, so the connections matter as much as the tool itself. I checked how robust the CRM connections are, whether quotes flow into the ERP and billing without anyone manually handing them off, and whether there's an open API or automation support for teams without developers.

• Pricing and approvals: Not many vendors will tell you what anything costs (not that shocking in this space, honestly). Beyond the price tag, I looked at support for tiered, volume, subscription, and usage-based pricing, discount guardrails, multi-step approval routing, and an audit trail your finance team can use for revenue recognition.

• Configuration and guided selling: Can the rules engine handle nested bundles, dependencies, and constraints across a large product catalog without custom code? Does it steer reps toward valid configurations and flag conflicts before a quote goes out? And for physical products, is there a visual configuration, or is it forms all the way down?

The best CPQ software vendor at a glance

Best CPQ software for enterprise teams native to Salesforce

Salesforce Agentforce Revenue Management (Web, iOS, Android)

Agentforce Revenue Management pros:

• Transparent pricing

• Built natively on the Salesforce core platform

• Field technicians can work on-site from the mobile app

Agentforce Revenue Management cons:

• Requires an existing Salesforce license

• Several key capabilities are purchasable extras

This Salesforce product is a tale of two CPQs. It was the worst of times around 2025 when the original Salesforce CPQ went end-of-sale. It's now the best of times as Salesforce created Agentforce Revenue Management, which the company rebuilt from the ground up on its core platform. It may seem like a simple name change, but the old product was bolted onto Salesforce; this new version puts your quotes, contracts, and orders in the same data model as your CRM records. 

Configuration rules live in Constraint Builder, which supports both rules-based and constraint-based setups. It works two ways: an admin can define rules through point-and-click tools, or a developer can write them in code. That matters on the day the technical guru is on PTO, and an ops person needs to adjust a dependency and doesn't have any hair left to pull out. 

The quoting screen looks like a spreadsheet. Not much to look at, but everything's there. Discounting gives you volume-based, compound, and proportional levers, and you build the approval chains yourself by setting triggers, user groups, permissions, and sequences. The same catalog and pricing engine also feeds partner portals, self-service checkout, and field technicians quoting from a truck.

The only possible hiccup here is that this tool sits on top of a CRM license you're already paying for, and migrating from legacy CPQ means untangling years of accumulated custom rules written by people who no longer work there. 

But if you can figure that all out and get live, Salesforce connects to Zapier, so a won opportunity can kick off onboarding, finance handoffs, and internal alerts without anyone re-keying the deal. And you can access and act on all your Salesforce data directly from your AI assistant. Learn more about automating Salesforce. 

Agentforce Revenue Management pricing: Revenue Cloud Growth ($150/user/month), Revenue Cloud Advanced ($200/user/month), both billed annually; requires a Sales Cloud, Service Cloud, or CRM license

Best CPQ software for protecting margins

Conga CPQ (Web)

Conga CPQ pros:

• AI pricing guidance with win-rate probability per deal

• Two products: one platform-native, one CRM-agnostic

• Rebate management and promotions are built in

Conga CPQ cons:

• Conga publishes no pricing at all

• The configuration depth is wasted on a modest catalog

In another life, Conga was Apttus—so if you recognize the latter, it's now the former. More relevant to the conversation: Conga bought PROS's B2B business in early 2026, so there are now two CPQ products under one roof. Advantage CPQ is the enterprise line, and you can run it natively on Salesforce or on Conga's own Advantage Platform. Smart CPQ, the one that came over from PROS, is CRM- and ERP-agnostic; it runs natively on Salesforce and Dynamics 365 and connects to SAP or Oracle through APIs.

Smart CPQ is the one to look at if your catalog gives you the occasional fit of night terrors. Conga's constraint-based engine solves for valid combinations across all your rules at once, and the company puts the ceiling at 10,000+ line items with sub-second performance. Most vendors describe their configurator's sophistication without ever naming a number, so I have to give props to Conga here for the transparency.

The margin controls are the real reason this one is on the list. Conga's AI reads your historical deal data and hands the rep a target price, a win-rate probability, and the reasoning behind it. So a discount conversation starts from math the rep can defend instead of just vibes. Anything outside policy gets flagged before submission, approvals route themselves, and rebates and promotions run inside the same system rather than in a spreadsheet somebody, somewhere, magically maintains.

None of this is a casual purchase: there's no published pricing, no free trial path, and two product lines whose roadmaps are still merging. Connecting quote data to the rest of your stack also means custom work through Conga's APIs. But if you have the budget, resources, and catalog complexity to justify it, Conga has a few features that set it head and shoulders above other tools. 

Conga CPQ pricing: Contact Conga

Best CPQ software for fast implementation

DealHub CPQ (Web)

DealHub CPQ pros:

• No-code configuration

• Native CRM and ERP integrations with Salesforce, HubSpot, Dynamics 365, and NetSuite

• eSignature is built in, not a separate purchase

DealHub CPQ cons:

• No published pricing

• Built for SaaS and services revenue teams, not heavy manufacturing

DealHub is built for teams selling complex SaaS, not a physical product with thousands of variations and line items. It's also for the teams that need to get up and running quickly—one customer testimonial on the DealHub website mentioned they went live in six weeks compared to two years in their other system. 

The source of that speed is no-code configuration. Pricing rules, bundles, approval routing, and guided selling flows get built through the interface, which means your RevOps person can make changes themselves rather than blocking off a meeting time with IT later this week. 

Adaptive Pricebook handles usage-based, tiered, and fixed models together, which is a big differentiator if you're selling seats and consumption on the same quote. Quoting covers renewals, co-terms, expansions, and amendments rather than just new business. Approvals run in parallel instead of single-file, and DealRoom gives buyers a shared space instead of a PDF attachment—pricing tables, files, terms, and the signature line all in one place, with a record of who opened what.

If you're configuring industrial equipment with engineering dependencies, this isn't the tool. DealHub is aimed at SaaS and services, and the product pages don't pretend otherwise. There's also no published pricing, so budget conversations start with a demo request. The question to ask on that demo call is how fast they can get you live, because that's the biggest reason to choose this product.

DealHub CPQ pricing: Contact DealHub

Best CPQ software for quote documents and eSignatures

PandaDoc (Web, iOS, Android)

PandaDoc pros:

• Published per-seat pricing

• Quoting, eSignature, and payment live in the same document

• Mobile apps for iOS and Android

PandaDoc cons:

• The CPQ add-on requires an Enterprise plan and is priced separately

If you're searching for CPQ software, you might need to ask yourself an uncomfortable question: are your quotes wrong, or do they just look bad and take too long to send? Because those are different problems with very different price tags. PandaDoc is the answer to the latter, which is what a lot of teams shopping for CPQ actually need.

Its best feature, in my opinion, is the interactive pricing table. Your buyer opens the quote, adds the extra user seats or the premium support tier themselves, and watches the total recalculate in real time. Then they sign it and pay it without leaving the document. That's a pretty big shakeup of what a quote is; here, it's something the buyer participates in instead of a PDF you play hot potato with. 

Behind that sits the machinery you'd expect. Admins build product bundles and rulesets so reps can't leave out a required component, guided selling walks newer reps through configuration, and quote rules run on when/then logic that an ops person can write without help. Approval workflows trigger when a discount crosses a threshold and route to the right person for a one-click yes or no. Two-way sync keeps HubSpot, Salesforce, and Pipedrive current.

You'll need to break out your reading glasses for the pricing page, however: the CPQ add-on is Enterprise-only and quoted separately, which is a big gut punch for teams looking primarily for CPQ features. The $49 Business plan gets you pricing tables, a product catalog, deal rooms, and approval workflows, but it isn't the full engine. 

But if the quoting and payment capabilities get your juices flowing, you can also connnect PandaDoc to Zapier, so a completed document can update your CRM, alert finance, and start onboarding without anyone copying fields around. Learn more about automating PandaDoc. 

PandaDoc pricing: CPQ is a paid add-on that requires the Enterprise plan, which is quote-based.

Best CPQ software for NetSuite ERP customers

NetSuite CPQ (Web)

NetSuite CPQ pros:

• Bills of materials and routings are generated automatically

• Live Quotes sends buyers an interactive email they can act on

• The same configurator serves internal reps, external dealers, and online buyers

NetSuite CPQ cons:

• Sold as an add-on module on top of a NetSuite license

• Almost pointless unless NetSuite is already your ERP

I'm doing my best not to sound like Morpheus here, but before we do anything, we need to talk about Oracle. NetSuite is an ERP that Oracle happens to own, not a piece of Oracle's own ERP. If you run Oracle Fusion Cloud, none of what follows applies to you (for now, at least). If you run NetSuite, all of it does: the CPQ module reads your existing pricing, inventory, and profitability data, and a completed quote flows into production and fulfillment without anything being re-entered down the line.

Most CPQ tools treat the signature as the finish line: somebody in operations then reads and translates the quote, and possibly spits out the wrong build. Bill of Materials and Routing makes sure that doesn't happen. The same rules engine that stops a rep from configuring something impossible also generates the BOM and the routing steps for that specific configuration, then feeds a work order with the right materials in the right sequence. Nobody re-reads the quote or interprets anything. 

Up the chain, the configurator applies your business rules while reps or customers pick options, and dynamic pricing starts from NetSuite's existing price data before layering rules based on what got selected. Guided selling runs on question-and-answer flows you build yourself. Live Quotes is the nicest small touch: reps send an interactive email, the customer clicks to move it forward, and the rep hears about it in NetSuite CRM instead of refreshing their inbox.

The catch here, however, is blatantly obvious. This is a module within an ERP, and it only makes sense if you're already paying for NetSuite or planning to. But if you're already a NetSuite org, you can help that system do even more when you integrate NetSuite with Zapier; you can even connect it to your AI assistant with Zapier MCP. Learn more about automating NetSuite. 

NetSuite CPQ pricing: Contact NetSuite

Best CPQ software for reusing existing ERP configuration rules

SAP CPQ (Web)

SAP CPQ pros:

• Reads your existing SAP variant configuration models

• External users are licensed at $24/user/month, against $98 for internal users

• One configuration engine serves reps, dealers, and self-service

SAP CPQ cons:

• The standard edition carries a 50-user minimum

• Add-ons stack fast: extra test tenants run $3,164/month

If you manufacture something complicated and you already run SAP, your product logic already exists. It's biding its time within models that somebody (who may not even be with the company anymore) spent years building. The thought of re-encoding all of this information in a new CPQ tool is the cause of a spontaneous gray hair. SAP CPQ saves your follicles by reading those models directly—along with your make-to-order, build-to-order, and engineer-to-order rules—so you don't have to re-code a thing.

The channel story is another reason to give the product a hard look. One configuration engine serves direct reps, dealers, and self-service commerce, so a rule you change once holds everywhere instead of drifting across three systems. SAP prices that favorably, too: an external subscription for a dealer or distributor runs $24/user/month against $98 for an internal seat. So handing quoting to a partner network stops being such an argument with your finance team. 

Margin controls are granular—by product, by customer, by channel—with eligibility rules that determine what a rep can even offer before discounting turns into a negotiation.

Read the pricing page carefully, though. The $98 seat carries a 50-user minimum, so you're at roughly (*checks math on every finger and toe*) $4,900 a month before implementation or add-ons. And the obvious con: if SAP isn't your ERP, the past few paragraphs were pretty much moot. If it is, you're the only kind of buyer who gets to skip the worst part of a CPQ rollout.

SAP CPQ pricing: Standard edition from $98/user/month with a 50-user minimum, on one-to-five-year contracts; external users (dealers, distributors, partners) from $24/user/month; professional edition pricing on request

Best CPQ software for engineer-to-order manufacturing

Revalize (Web)

Revalize CPQ pros:

• Real-time 3D visualization for buyers

• Automated BOM generation with multi-currency pricing

• Configuration rules are built through point-and-click admin setup

Revalize CPQ cons:

• Built for CAD-driven manufacturing, not standard product catalogs

• Revalize sells around 20 products and splits CPQ across two of them, so identifying what you're buying takes a sales conversation

Most other tools on this list assume a salesperson can build the quote. That doesn't hold in engineer-to-order manufacturing, because somebody in engineering has to confirm the thing is buildable, and now your quote turnaround is measured in weeks, and your engineers are doing sales support. If you find yourself living that nightmare, Revalize CPQ is your answer. 

(Quick note: the product is also known as Configure One Cloud, which has been doing this under the Configure One name for over twenty years.)

The 3D visualization is why it belongs here rather than in a general enterprise bucket. As options get selected, the configurator renders the product on screen in real time, so your customer is looking at the actual machine, not a list of part numbers they have to mentally assemble. This, in addition to just being plain cool, removes a sales step where a buyer wants to see a drawing or rendering before signing. What separates it from the browser-based 3D you'll find elsewhere on this list is that Revalize builds from your actual CAD models, generating configured sales and production drawings, not just a picture of the finished thing.

Underneath, the configurator generates BOMs automatically and prices them in multiple currencies, which matters if you're often quoting the same configured product within a handful of regions. Rules get defined through point-and-click admin setup instead of in code, and dealers and distributors can produce their own branded quotes and spec sheets without routing everything through headquarters. The Integration Hub connects to SAP, Oracle, Microsoft Dynamics, JD Edwards, IFS, and NetSuite.

This is all flashy, but it's not quick or cheap. Revalize doesn't publish pricing and sells enough overlapping products that your first call is partly about working out which one you need. But if you sell something that gets welded, and you'd like to impress your customers that much more, Revalize is a very solid option. 

Revalize CPQ pricing: Contact Revalize

Best CPQ software for IT resellers and MSPs

QuoteWerks (Web, Windows)

QuoteWerks pros:

• Concurrent-user licensing with unlimited named users

• Published pricing at three tiers with no onboarding fees

• Live pricing from Ingram Micro, TD SYNNEX, D&H, and Pax8

QuoteWerks cons:

• Distributor content, automatic US sales tax rates, and procurement tracking are Pinnacle-tier only

• QuickBooks Online and VendorRFQ are separate $20/month add-ons

QuoteWerks has been around since the '90s, it's still self-funded, and it publishes its prices on a page you can read without giving anyone your email. If that wasn't enough, it's also the only tool here that treats the quote as a purchasing document, which is exactly what an IT reseller or MSP needs it to be.

Say you're quoting a network refresh: switches from Ingram Micro, licensing from Pax8, cabling from D&H, plus your own managed services. QuoteWerks pulls live cost and stock from all three while you build, so you learn the switches are backordered before you promise an install date. Then QuoteValet takes the signature and the payment, and Pinnacle-tier procurement tracking carries the accepted lines through to ordering. Many other tools on the list hand you a signed PDF and leave purchasing to somebody in another system.

The licensing model is another plus. You pay per concurrent user, not per person, so a shop where ten people occasionally quote but three work at once needs three licenses. Named users are unlimited. Approval workflows, quote revisions, audit trails, and every CRM and PSA integration come with the $50 entry tier—including ConnectWise and Autotask, which is where most MSPs already keep the ticket and the service agreement the quote attaches to.

What you don't get is a real configuration engine. Bundles and required-versus-optional item logic handle a lot, but if your product has engineering dependencies, you'll likely want to look elsewhere on this list. 

QuoteWerks pricing: Essential ($50 per concurrent user/month), Balanced ($78), Pinnacle ($102); annual billing reduces these to $45.83, $71.50, and $93.50, respectively

Automate CPQ with Zapier

There are eight CPQ software providers on my list, and most of them are probably wrong for you. But one of them isn't.

If your product gets manufactured, you're choosing between Revalize and NetSuite CPQ. If it gets subscribed to, DealHub. If you resell it, QuoteWerks. If your CRM is already picked for you, that's Salesforce or SAP. And if what you actually have is a proposal problem rather than a configuration problem, PandaDoc will cost you a fraction of the rest.

Whichever you land on, the quote is only the first step. Zapier connects your CPQ software to 9,000+ apps across your tech stack so you can build workflows that keep your processes moving. So, a signed quote can trigger onboarding, alert finance, update the CRM, and start the project without anyone retyping a line item. And if you want, you can do all of that work directly from your AI assistant—all backed by enterprise-grade governance. 

Related reading:

• The best revenue intelligence platforms

• The best RevOps tools

• What is API orchestration? 

• Pipedrive vs. HubSpot: Which CRM is right for you?