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Ben Lyso

Originally from Minneapolis and now in Houston, Ben specializes in writing engaging content for a wide range of industries. His natural storytelling abilities allow him to take even the most complex subjects and make them relatable and understandable to the target audience. When he's not writing content, you can find him at a brewery, enjoying the outdoors, or experiencing the joy (but more realistically, heartbreak) of Minnesota sports.

Ben Lyso

Ben's articles

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More from Ben

Business tips

AI frameworks: The building blocks of business intelligence

AI frameworks are toolkits designed to simplify building, training, and deploying AI models. Learn more about top frameworks and tools to use in 2026.

By Ben Lyso

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7 min read

App tips

HubSpot lead scoring: How to reach your best prospects

HubSpot has useful sales and marketing capabilities to help bolster your pipeline. Learn more about HubSpot lead scoring, including a step-by-step guide.

By Ben Lyso

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8 min read

Business tips

33 business automation statistics for 2026

Business automation helps your organization complete tasks without human intervention. Read 35 business automation statistics to learn just how important it is.

By Ben Lyso

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5 min read

Best apps

The 9 best finance automation software tools in 2026

Finance automation software can help you streamline financial tasks like accounting, accounts payable, and invoicing. Read about top options in our guide.

By Ben Lyso

•

16 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'