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Ben Lyso

Originally from Minneapolis and now in Houston, Ben has been covering AI and automation topics for Zapier since 2024. His natural storytelling abilities allow him to take even the most complex subjects and make them relatable and understandable to the target audience. When he's not writing content, you can find him at a brewery, enjoying the outdoors, or experiencing the joy (but more realistically, heartbreak) of Minnesota sports.

Ben Lyso

Ben's articles

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More from Ben

Business tips

AI frameworks: Definition, types, and how to choose

AI frameworks are toolkits designed to simplify building, training, and deploying AI models. Learn more about top frameworks and tools to use in 2026.

By Ben Lyso

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8 min read

Business tips

What is omnichannel customer experience?

An omnichannel customer experience connects every interaction a customer has with your brand across channels. Learn more about what that is and how to build one.

By Ben Lyso

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9 min read

Business tips

What is product lifecycle management (PLM)?

Product lifecycle management (PLM) is the process of managing a product from initial concept to retirement. Learn more about PLM and how you can bring it to your business.

By Ben Lyso

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8 min read

Best apps

The 6 best MuleSoft alternatives in 2026

Discover the 6 best Mulesoft alternatives for multi-step workflows, reliable error handling, and connecting your business apps.

By Ben Lyso

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9 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'