Originally from Minneapolis and now in Houston, Ben has been covering AI and automation topics for Zapier since 2024. His natural storytelling abilities allow him to take even the most complex subjects and make them relatable and understandable to the target audience. When he's not writing content, you can find him at a brewery, enjoying the outdoors, or experiencing the joy (but more realistically, heartbreak) of Minnesota sports.
Ben Lyso
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More from Ben
App tips
What is natural language generation (NLG)?
Natural language generation turns structured, non-linguistic output into text a person can read. Learn more about the technology and common models that you encounter every day.
By Ben Lyso
•
7 min read
App tips
HubSpot AI tools: A complete guide to Agent Hub and Breeze
Automate your workflows, track your CRM data, and help engage target customers with some of the best AI tools for HubSpot.
By Ben Lyso
•
13 min read
Best apps
The 6 best conversational AI platforms in 2026
Conversational AI platforms help you build and deploy agents that can service your customers. Learn about six of the top options in our guide.
By Ben Lyso
•
14 min read
Automation inspiration
What is sales automation? A complete guide
Sales automation can help your team close more deals and eliminate busywork. Learn more about why it's important and examples you can use today.
By Ben Lyso
•
13 min read
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