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Ben Lyso

Originally from Minneapolis and now in Houston, Ben has been covering AI and automation topics for Zapier since 2024. His natural storytelling abilities allow him to take even the most complex subjects and make them relatable and understandable to the target audience. When he's not writing content, you can find him at a brewery, enjoying the outdoors, or experiencing the joy (but more realistically, heartbreak) of Minnesota sports.

Ben Lyso

Ben's articles

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More from Ben

Best apps

The 9 best ETL tools in 2026

ETL tools can move and standardize data from one location to another. Learn more about why that's important, and 9 solid options that you can use.

By Ben Lyso

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16 min read

App tips

ERP integration: How to connect systems without the mess

Learn how ERP integrations work, common use cases, and the best ways to connect your ERP to other business tools.

By Ben Lyso

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13 min read

Business tips

AI frameworks: The building blocks of business intelligence

AI frameworks are toolkits designed to simplify building, training, and deploying AI models. Learn more about top frameworks and tools to use in 2026.

By Ben Lyso

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7 min read

App tips

HubSpot lead scoring: How to reach your best prospects

HubSpot has useful sales and marketing capabilities to help bolster your pipeline. Learn more about HubSpot lead scoring, including a step-by-step guide.

By Ben Lyso

•

8 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'