RevOps automation collection

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

How a bootstrapped business used automation to bring its in-person team-building program online

The coronavirus pandemic devastated many businesses in the event industry, and Museum Hack was no different.

5 ConvertKit tips to get more from your email newsletters

Here are some ConvertKit tips for boosting sales and engagement through your email newsletters.

How to launch and automate a referral marketing campaign

Referral marketing is getting your current customer base to help you find more customers. Behind it, is the expectation that your current customers talk to their friends, family, and network and that if they're happy with your business, they'll share it.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

How to humanize your B2B marketing strategy

You're not marketing to businesses, you're marketing to the people who run and work at those businesses.

5 tips for working with freelance designers

I have good news: the outcome of collaborating with a freelance designer on your project doesn't have to be left up to the Fates. Here are a few things you can do to improve your work with freelance designers and increase the chances of project success.

How to run a marketing audit with just a spreadsheet

It's possible to keep year-end marketing audits simple. You don't need a bunch of time or fancy tools—just a place to jot down your thoughts. Here's a simple marketing review template to get you started.

Stand out in a noisy world by surprising your customers

Streak: App spotlight

Streak, a flexible CRM tool that lives inside your Gmail inbox, is designed so that you can manage your pipeline without having to constantly hop between apps for a comprehensive overview of leads.