RevOps automation collection

Lead lifecycle stages: How to develop your lead management process

Audit your lead management process: A step-by-step guide

Send an email for new HubSpot form submissions

Use Zapier to send a confirmation email from Gmail for HubSpot form submissions so you can nurture prospects automatically.

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

Tricks of the automation trade: How Zapier scales employee onboarding 

It might seem ironic that an automation company would struggle with manual tasks. Learn how a Zapier employee scaled and automated our employee onboarding program.

GA4 vs. Universal Analytics: What's new in Google Analytics 4?

After moving my own site over and helping several clients migrate, I'm pretty excited about GA4. Here's how it's different from Universal Analytics, and what you can expect from the new platform.

Notify your team in Slack for new Facebook recommendations

Keep your team informed about new social reviews by connecting Facebook Pages to Slack.

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

Introducing Zapier's 2022 Marketing Ops Awards winners

Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized. 

5 things to remember when running your first micro-influencer campaign

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases.