RevOps automation collection

How to add new Stripe customers to Mailchimp audiences

These days, keeping in contact with your customers digitally is a must.

How to automatically add new Shopify customers to a Mailchimp Audience

Getting your online store up and running is work enough, and keeping your customers updated on new products in your store can sometimes feel like a second full-time job.

How to get error alerts in Slack from your email

Get Slack notifications for new emails matching Gmail search queries, so you never have to miss out on business account emails again.  

How to choose email marketing software

Follow this process to pick an email marketing app that fits your needs—without the overwhelm.

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

6 creative ways to use Notion for your business

Based on my own experiences and some creative ideas from brands and creators that I love, here are some fresh ways to use Notion to get organized, work more productively, and empower the people around you.

Introducing Marketing Ops Appreciation Day

Nominate yourself or your coworkers for the first-ever Marketing Ops Awards.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible. 

5 HubSpot dashboard features you should be using

The more I do with HubSpot dashboards, the more features I discover. So here's a cheat sheet: the hidden HubSpot dashboard features you should start using.