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5 ways to automate Unbounce with Zapier

By Juliet John · December 2, 2024

Unbounce lets you build high-converting landing pages for marketing campaigns. But running a successful campaign doesn't end when your Unbounce page captures a lead. You still need to record the data from lead form submissions, manage and follow up with potential customers, update your team, and organize lead data in a centralized database. 

While you can try to knock out these tasks manually, it becomes virtually impossible as your business scales. By automating your Unbounce landing page, you can streamline your lead management workflows even as your number of clients and campaigns grows.

Zapier's automated workflows (called Zaps) let you connect Unbounce to your business-critical apps so you can extract customer information from forms, update contact records, and send follow-up emails—all automatically. Read on to learn how to automate your Unbounce workflows. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free.

Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Track form submissions in a spreadsheet

Once your landing page is live, it's essential to keep track of every response you get from your lead or contact forms. Tracking them in a spreadsheet or Airtable database makes it easy to identify potential customers later or share that information with other teams. 

But if your landing page receives a high volume of form submissions, manually exporting every response is a huge time-waster. Plus, copying and pasting invites human error, which multiplies as more forms are submitted. Automating the lead data capture process can save time and prevent mistakes. 

With these Zaps, you can automatically record lead information from every form response. These workflows let you connect specific spreadsheets and Airtable databases to Unbounce, so whenever you get a new form submission, they'll add a new row to your Google or Airtable database. That way, you can record form responses and organize leads without manual entry. 

Generate rows in Google Sheets for new Unbounce submissions

  • Unbounce logo
  • Google Sheets logo
Unbounce + Google Sheets
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    Forget manual exports. Automation can keep a log of all your form responses while you're busy with work that matters. After you turn on this integration, it will trigger with every new form submission you get on Unbounce, automatically adding a new row on Google Sheets for each one. You'll never have to worry about copy/pasting again.

    Create Google Sheets rows for new form submissions in Unbounce

    • Unbounce logo
    • Google Sheets logo
    Unbounce + Google Sheets
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      When you get a new form submission, sometimes you'll want to organize the info on a spreadsheet. This integration helps by creating a row(s) on your Google Sheet when you have a form submission in Unbounce. You won't have to copy and paste form submission details again.

      Add Excel rows for new Unbounce form submissions

      • Unbounce logo
      • Microsoft Excel logo
      Unbounce + Microsoft Excel
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        Your Unbounce landing page is built to engage and capture your leads, not sort through them with advanced data manipulation. That's Excel's job, and this Zap can bridge the gap between the two to keep your processes moving as swiftly as possible. Any new form submission you receive on Unbounce will trigger this integration, automatically adding the contents to a new row on Excel, so you have everything you need to qualify those leads as they arrive.

        Create Airtable records for new form submissions in Unbounce

        • Unbounce logo
        • Airtable logo
        Unbounce + Airtable
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          When you have new submissions of your online form, you may need to organize the info in your database. This integration makes it easy by automatically creating a record in Airtable when there is a new form submission in Unbounce. It's never been easier to organize your form submission info.

          Create or update contacts in your email list

          After visitors complete your form, following up with them immediately is crucial to increase your chances of converting them into customers. But to do that, you need to subscribe each form respondent to your email list—and doing it manually isn't feasible if you're getting a high volume of leads.  

          Automating the process ensures each lead is promptly added to the appropriate email list, allowing you to follow up with targeted emails at scale. You can use these Zaps to automatically create a new subscriber in your email marketing app, complete with any essential info shared in the form. Similarly, if the contact already exists in your email list, you can update their contact record with the latest information from the submission. This ensures your email list is always accurate, saves time, and reduces the chance of errors. 

          Add subscribers to ActiveCampaign from new Unbounce submissions

          • Unbounce logo
          • ActiveCampaign logo
          Unbounce + ActiveCampaign
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            Make sure your prospects start getting your news ASAP. After you turn on this integration, it will automatically subscribe every new respondent to your Unbounce form into the appropriate ActiveCampaign list, ensuring you never have to worry about users missing your updates again!

            Add Mailchimp subscribers from new Unbounce submissions

            • Unbounce logo
            • Mailchimp logo
            Unbounce + Mailchimp
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              Need an easier way to manage your mailing lists? This Unbounce-Mailchimp integration will automatically add subscribers to your Mailchimp list from each new form submission you receive on Unbounce. Set this up so that you can focus on communication rather than subscriber management.

              Save Unbounce Leads to GetResponse

              • Unbounce logo
              • GetResponse logo
              Unbounce + GetResponse
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                Chances for conversion are highest when your leads are most engaged. We can help ensure you get the right information to prospects as soon as possible. Turn on this integration, and Zapier will then add a new contact to GetResponse for every new submission you get on Unbounce. You'll never have to worry about missed prospects or wasting time on data entry again!

                Add Klaviyo subscribers with new Unbounce submissions

                • Unbounce logo
                • Klaviyo logo
                Unbounce + Klaviyo
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                  Incoming form data can be vital to your sales success, but a drag on your productivity. Use this integration to speed things up by automatically creating a new subscriber to a specified Klaviyo list whenever a new form submission is received on an Unbounce landing page, overlay, or sticky bar. Keep your contacts up to date while you avoid the hassle of managing form data by hand.

                  Keep your CRM up to date

                  When leads come through your landing page, you want to stay on top of them to ensure they're assigned to the right sales reps right away. You need to keep your team focused on closing deals, not spending time manually inputting lead data. 

                  By integrating Unbounce with CRM software like Pipedrive, Hubspot, and Salesforce, you can automatically add leads to your CRM, update existing lead records, and track lead data efficiently. 

                  For instance, you can use a Zap to automatically check if a new form submission already exists in your CRM record. If it does, but the submission contains new information, automation can instantly modify the lead record. That way, your CRM data stays up to date and accurate, and your reps can focus on what matters—developing relationships with prospects.

                  Add new Unbounce form submissions to Pipedrive as deals

                  • Unbounce logo
                  • Pipedrive logo
                  Unbounce + Pipedrive
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                    Once you engage a prospect, it's best to convert them as fast as possible. Set up the integration, and we'll help you take action. From then on, whenever you receive a new submission through Unbounce, Zapier will automatically create a deal on Pipedrive for it, ensuring your sales team always has the info they need.

                    Create contacts in Kommo when new forms are submitted in Unbounce

                    • Unbounce logo
                    • Kommo logo
                    Unbounce + Kommo
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                      Want to make sure that all your Unbounce webform submissions end up in your Kommo contact list? Just use this zap! When someone submits a form, a new contact will be automatically created in Kommo.

                      Add new Unbounce form submissions to Zoho CRM as leads

                      • Unbounce logo
                      • Zoho CRM logo
                      Unbounce + Zoho CRM
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                        Data entry takes up valuable time - automate it and save time. This integration helps by automatically adding new Unbounce landing page submissions to Zoho CRM as leads. Once you set up this integration, new landing page submissions from that point forward are individually added as leads so you can focus on working those new leads.

                        Add or update HubSpot contacts for new submissions on Unbounce

                        • Unbounce logo
                        • HubSpot logo
                        Unbounce + HubSpot
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                          If you really want keep the ball rolling as fast as possible, don't wait around to start developing the relationship once you capture customer data through your landing page—set up this Unbounce - HubSpot integration and we'll keep your workflow going after that. Every new submission on Unbounce will trigger the automation, sending the data to HubSpot automatically and creating (or updating) a contact as a result, giving you the best possible shot at continuing to engage your new potentials.

                          Send new Unbounce leads to Salesforce

                          • Unbounce logo
                          • Salesforce logo
                          Unbounce + Salesforce
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                            This integration makes it easy to push Unbounce leads from your landing page forms into records in your Salesforce account. Set it up to automatically convert your incoming data so that you can stay focused on conversion and sales!

                            Send notifications to your team

                            If your team is like most, you probably don't have the most efficient systems to keep each other in the loop. Do you send an email to each team member every time there's a form submission? Or do you spend time sorting through a million Slack channels to find the right one for sending updates, wasting valuable time meant for customer follow-up?

                            Passing on information shouldn't take up all of your time. And when there's too much on your plate, that valuable info can easily fall through the cracks. Instead, you can easily set up a Zap to instantly send channel or direct messages in Slack anytime a new form is submitted. Similarly, you can use one of these Zaps to automatically email team members when there's a new form submission. These workflows improve communication, facilitate collaboration, and ensure everyone is informed. 

                            Post new Unbounce form submissions to a Slack channel

                            • Unbounce logo
                            • Slack logo
                            Unbounce + Slack
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                              Let your team know whenever a new submission comes through one of your forms. This Zap watches any Unbounce form for new entries, and posts new ones to a Slack channel of your choice. Try using this workflow to monitor customer feedback, track inquiries, or celebrate new email subscribers.

                              Send emails via Gmail when there are new Unbounce form submissions

                              • Unbounce logo
                              • Gmail logo
                              Unbounce + Gmail
                              More details
                                Need to be updated of new Unbounce form submissions while on the move? Once activated, this Unbounce-Gmail integration will automatically send an email to the recipients of your choice whenever you receive a new submission, allowing you to stay on top of leads, contact information, or whatever else you capture with Unbounce.

                                Send emails when there are new Unbounce form submissions

                                • Unbounce logo
                                • Email by Zapier logo
                                Unbounce + Email by Zapier
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                                  Looking for a way to track your Unbounce form submissions via email? Use this Unbounce-Zapier integration to send an email through Zapier to any recipients you choose whenever there is a new submission to your form. This Zap will trigger automatically sending an email for each new submission you receive after it is set up.

                                  Send follow-up emails

                                  With warm leads, prompt communication is key to nurturing the relationship and converting them into customers. If you have hundreds or thousands of leads, manual follow-ups, especially in real time, are practically impossible. 

                                  A great way to simplify this is to use a Zap to automatically send follow-up emails to specific recipients. For example, if an inquiry comes in through one of your Unbounce forms, you can send a personalized email directly from your email address. These Zaps take care of warm leads by automatically emailing recipients from a custom address.

                                  Send emails via Gmail when there are new Unbounce form submissions

                                  • Unbounce logo
                                  • Gmail logo
                                  Unbounce + Gmail
                                  More details
                                    Need to be updated of new Unbounce form submissions while on the move? Once activated, this Unbounce-Gmail integration will automatically send an email to the recipients of your choice whenever you receive a new submission, allowing you to stay on top of leads, contact information, or whatever else you capture with Unbounce.

                                    Send emails when there are new Unbounce form submissions

                                    • Unbounce logo
                                    • Email by Zapier logo
                                    Unbounce + Email by Zapier
                                    More details
                                      Looking for a way to track your Unbounce form submissions via email? Use this Unbounce-Zapier integration to send an email through Zapier to any recipients you choose whenever there is a new submission to your form. This Zap will trigger automatically sending an email for each new submission you receive after it is set up.

                                      Use webhooks with Unbounce

                                      Zapier lets you connect Unbounce to thousands of apps. But there may be tools in your tech stack that don't have a Zapier integration yet. In that case, webhooks can save the day. 

                                      Webhooks let you send information between different apps. For example, you may have a bespoke customer database that doesn't natively connect with other apps or have a Zapier integration. You can still easily capture information from an Unbounce form with a POST action using Zapier's built-in webhooks tool. Use this Zap to get started. 

                                      Create Webhook post from new Unbounce submissions

                                      • Unbounce logo
                                      • Webhooks by Zapier logo
                                      Unbounce + Webhooks by Zapier
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                                        If you need to send Unbounce form submissions to another service, this Unbounce-Webhook integration will do it for you, automatically. Once you set it up, this Zap will send any new Unbounce submissions to a Webhook URL of your choice.

                                        Use automation to simplify your Unbounce workflows

                                        Automating your Unbounce landing page with Zapier helps you save time and streamline marketing campaigns. When you connect Unbounce to other tools you use daily, you can easily pass lead information across different marketing tools, notify sales of incoming leads, and automate all repetitive lead management tasks. This way, you can focus on the thing that matters most—improving your campaign.

                                        And that's just the start of what you can do with Unbounce and Zapier. What will you automate first?

                                        This article was originally published in September 2022, written by Edan Ben-Atar. It was most recently updated in December 2024 by Juliet John.

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