4 ways to automate Seamless with Zapier

Nothing slows your sales team down more than having to find contact information for a prospect. Every day, reps waste hours looking at company websites and LinkedIn profiles to find the right person to reach out to. Then, if they're lucky, the rep might find a non-generic email address or phone number to reach them.

Tools like Seamless (formerly Seamless.AI) can give sales teams that valuable time back. An AI-powered sales platform, Seamless helps sales reps find verified contact information for leads by taking contact information already available online and putting it into a searchable database.

But that's not the only way sales teams can reclaim their time. With Zapier's automated workflows—called Zaps—you can further streamline the prospecting process by moving that contact information exactly where you need it, with no manual work.  That means less time spent  gathering information and more time talking to leads and closing deals.

Table of contents

• Add contacts to your CRM

• Add contacts to your email marketing tool

• Send team notifications for new contacts

• Create follow-up tasks

Add Seamless contacts to your CRM

Once you find contacts in Seamless you want to reach out to, you'll need to add them to your CRM so you can track them through the entire sales cycle. Usually, you'd need to manually export ing that contact information and upload it to your CRM, which can be error-prone and doesn't scale well. But with a little automation, you can give your reps time back to focus on connecting with prospects.

Here are a few Zap templates to get you started! 

Prefer to use a spreadsheet or database? You can use a similar Zap to add every new Seamless contact as a new row.

Add new Seamless contacts to your email marketing tool

Sometimes, a prospect isn't ready to make a purchase right away—especially if you're selling an expensive or complex product like software or professional services. You'll often need to nurture your leads first with some tailored email marketing.

Seamless can give you the right email address for a prospect, but you still need to add that email to your preferred email marketing platform (and segment them into the right list) before you can nurture them. Use one of these Zap to get started.

Send team notifications for new Seamless contacts

Many sales teams choose to divide and conquer: Business development reps do the bulk of the prospecting, while sales reps or account execs are in charge of outreach. But that division of labor creates a new problem—how do reps know when they have new contacts to reach out to?

Rather than typing and sending a message when new leads are in the queue, you can automate the process. This way, your team instantly knows when new prospects are ready for outreach. Here are a few Zap templates that can alert your team to new leads, whether they spend most of their time in Slack, Teams, or their email inbox.

Create follow-up tasks for new Seamless contacts

Every sales rep knows that outreach doesn't end with one email or phone call; you'll probably need to reach out a few times before you close the deal. Trying to keep track of these follow-up tasks on your own is a lot, but automation can make it much more manageable.

With the Zap templates below, you can create follow-up tasks directly in your CRM or a task management tool like Trello or Asana. That way, your whole team can easily stay on top of their follow-up tasks and have a better chance of getting a response.

Spend more time talking to your leads

People don't get into sales to dig up contact info all day. They do it to connect with people and close deals. So stop wasting your team's time chasing down contact info and moving it between apps. With Seamless and Zapier, you can spend more time where it truly matters—on the phone, winning sales.

This article was originally published in May 2023, written by Will Harris. It was most recently updated in March 2026 by Hannah Herman.