Online quizzes aren't just frivolous fun. When done right, they're also a very effective marketing tool. Think about it: A respondent takes a quiz you've created (promoting your business), is tickled by the result, and then immediately shares it with friends and family on social media.
This back-and-forth banter can do wonders for your brand, particularly if you've peppered your quiz with strategic product recommendations, follow-up advice and actionable insights. Interact knows this well, and that's why you can use the app to build a whole variety of purpose-driven quizzes, like for lead capture, opt-ins, audience segmentation, and brand awareness.
Yet manually sifting through your quiz answers, analyzing the data, keeping track of incoming leads and where you send them is an uphill battle. Automating the tasks that bog down this process will get you results faster. You can still focus on the creative parts of quiz building and distribution, but let the bots do the heavy lifting.
Below we break down the top ways to automate your online quizzes with Zapier—turning them into a powerful business and marketing tool.
To get started with a Zap template—our pre-made workflows—just click on it, and we'll guide you through the set-up process. It only takes a few minutes. You can also read more about setting up Zaps here.
Follow up faster with notifications
Want to get notified instantly every time a new respondent completes one of your online quizzes? You can set up workflows that send you and your team a Slack message or an email every time a lead sends their information through a quiz. That way, you're always in the loop when it comes to your lead strategy.
It's a give-and-take situation, too: You can also set up workflows that send your respondents an email with a thank you note or a message once they've submitted their quiz. It's a great way to announce your presence to your leads at scale and sets the precedent to keep up with regular communication afterward.
Create leads and contacts based on quiz submissions
Exporting quiz data and manually sending those leads to your CRM is always going to be dull, strenuous work. Fortunately, there is a better way.
You can use any of these workflows to send your quiz respondents straight to your CRM in real time, making them instantly available as contacts or leads. If you use Salesforce, for example, you can use this workflow to tag each lead with their quiz result so you have all the information you need, right at your fingertips.
Not only does this automation save time, but you also eliminate manual errors, as the information that gets sent over is accurate, immediate and best of all, speedy.
Follow through with regular communication
Use a customer communication platform like Intercom? You can easily set up a workflow that sends every lead you capture through Interact straight to your communication app, so you can reach out to them every time they land on your site.
This same line of thought can also be applied to your email subscription lists. You can add every quiz-taker to your newsletter contacts, tagged with their quiz result. That means you can trigger automatic email sequences in Mailchimp or Sendlane based on their unique quiz results. Just make sure recipients have opted in to receive marketing emails.
Turn your quizzes into learning opportunities
If your business provides courses, webinars, coaching, training, or memberships, you can scale faster by automatically registering and enrolling your quiz-takers for your online courses and events. It's a better (and faster) way to ensure a greater following and garner more interest in your online courses, especially if the associated quiz is relevant to teaching and learning.
Take your forms and surveys to the next level
This is just the start of all that you can do with Interact and Zapier. Zapier supports thousands of apps, so you can automate almost any task at work. Start building your Zap now and see what you can create!
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