RevOps automation collection

6 ways to automate your database apps with Zapier

Databases centralize and organize important information, but maintaining them can be a chore. Use automation to keep everything on track.

What is data automation?

Discover what data automation is and how automation tools like Zapier can transform your business by streamlining workflows, reducing errors, and saving time.

What is a customer journey map? And how to create one (+ examples)

Customer journey mapping visualizes how customers interact with your brand. Learn how to create a customer journey map, or download our free templates.

How to build a lead generation funnel in 4 steps

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

How to split text in Excel and Google Sheets

If you work with data that needs to be split—like separating first and last names—here's how to split a cell in Excel and Google Sheets.

What is AI-ready data? A practical guide to AI readiness

AI-ready data is clean, structured, well-governed information that's readily discoverable, comprehensible, accessible, and usable by both humans and AI apps.

How to use Zapier for social media automation

Sharing your content across your social platforms can increase your marketing reach—but it can also require a lot of work from your social team. The good news is that there are plenty of automation options to make it easier.

What is ESB? Enterprise service bus, explained

Discover what an enterprise service bus (ESB) is and how its key features enable communication between applications in a service-oriented architecture.

What is automated data processing? Examples and applications

Learn what automated data processing is, why it's important, common types of automated data processing, and ways you can apply it in your business.

7 common marketing automation mistakes—from the people that made them

Here are seven marketing automation strategies that failed, why they didn't work, and what you can do instead to avoid the same pitfalls.