The 6 best Tray alternatives in 2026

If you've spent any time looking into enterprise automation and AI orchestration, you've probably run into Tray. It's an AI-ready integration platform with a strong agent builder, pre-built templates for ITSM, HR, knowledge, and support, and deep control over APIs and data mapping. It's built for teams that want precision and governance. 

But it's also built for technical teams and integration specialists—and that's why lots of folks start looking for Tray alternatives. Maybe you need more pre-built app coverage than Tray's connector library offers. Maybe you want to empower non-developers to build and own automations instead of funneling every request through IT. Maybe you're looking for more transparent pricing, or a platform that's optimized for a different slice of the problem: on-premises data, UI automation, or heavy-duty data integration.

I won't pretend I'm neutral: I work at Zapier, and I think it's one of the best Tray alternatives out there. But the best tool is the one that fits your use case, your team, and your stack. So I've pulled together a list of top Tray alternatives—each with its own strengths, tradeoffs, and ideal fit. Here are the platforms worth considering as you map out your next phase of automation.

The best Tray alternatives

• Zapier for AI orchestration and no-code adoption

• Boomi for on-premises data management

• Workato for enterprise recipe-style automation

• UiPath for UI automation and RPA

• Microsoft Power Automate for Microsoft-heavy teams

• Informatica for data integration at scale

What is Tray?

Tray is an enterprise AI orchestration and integration platform. It combines an intelligent iPaaS (integration platform as a service) with an AI agent builder, so you can build agents that take action across your stack, stay grounded in your data, and deploy to wherever you need them.

Tray offers pre-built agent "accelerators" (robust templates) for IT service management, HR, knowledge, and support, with built-in connections to other enterprise tools. But where Tray shines is with technical teams. The builder is powerful: advanced data mapping, API-level control, and the ability to build custom connectors when the pre-built library doesn't cover an app. But deployment can take days to weeks, and the learning curve is steep for non-developers. 

Tray has around 700 connectors, and when APIs change for anything other than that small number of options, users typically need to manually update and test their connectors. So Tray is a strong fit if you want developer-grade control and centralized IT ownership. But it's less ideal if you need to spread automation across many non-technical teams, want a huge catalog of ready-made app connections, or prefer transparent pricing and faster time-to-value.

That's why teams explore alternatives: more app coverage, no-code or low-code for business users, different pricing models, or a platform built for a specific need (on-prem, RPA, Microsoft, or data integration). With that in mind, here are the tools I think you should consider if Tray isn't the right fit.

The best Tray alternatives at a glance

Best Tray alternative for AI orchestration and no-code adoption

Zapier

Zapier pros: 

• 8,000+ app integrations

• Intuitive, no-code platform (including AI Copilot) that still supports complex workflows

• Enterprise-grade security and controls

Zapier cons: 

• Free plan limited to two-step workflows

Zapier connects to over 8,000 apps—a different planet than Tray's roughly 700 connectors—so you're much more likely to find a ready-made integration for the tools your team already uses. And integrations are maintained by Zapier when APIs change, so automations keep running without you manually updating and testing each one. That's a big difference from Tray, where a lot of connector maintenance falls on your team.

Where Zapier pulls ahead of Tray for many organizations is who can build. Tray is built for technical users; non-technical teams usually depend on IT to build and change workflows. Zapier is designed so anyone can create automations. With Zapier Copilot, you can describe what you want in plain language and get a workflow draft. That means marketing, sales, and ops can self-serve instead of waiting on a backlog. Deployment is often a matter of minutes or hours rather than days or weeks.

Zapier also offers an all-in-one orchestration stack: Zaps (workflows), Agents, Chatbots, Forms, Tables, and Canvas. Tray doesn't include native forms, spreadsheets, or chatbot builders—so if you want those all in the same platform, Zapier fills that gap. And on pricing, Zapier has transparent plans starting at $19.99/month and even team plans from $69/month for up to 25 users. Only once you know it's a fit would you talk to sales about a custom enterprise quote.

Zapier pricing: Free plan available; paid plans from $19.99/month.

Read more: Zapier vs. Tray

Best Tray alternative for on-premises data management

Boomi

Boomi pros:

• Strong hybrid integration (cloud + on-prem)

• Supports complex, large-scale workflows

• Flexible for technical teams

Boomi cons: 

• Steep learning curve

• Interface can feel dated

Boomi has been around for a long time and is built for complex enterprise environments. Where it diverges from Tray is its deep strength in connecting cloud apps with on-premises systems: ERPs, databases, and homegrown tools behind the firewall. If a lot of your data and systems still live on-prem, Boomi's hybrid architecture is a real advantage. Tray can handle hybrid, but Boomi is built for it.

You get drag-and-drop integration design plus error handling, retry logic, and version control. The interface can feel dated next to Tray's modern builder, but seasoned IT teams often value Boomi's reliability and depth for custom scripting and data mapping. Just keep in mind that Implementation usually requires developer time and can get expensive as you scale.

So Boomi is worth considering if your environment is hybrid and you need an enterprise integration platform built specifically for that.

Boomi pricing: Subscription pricing by quote only; pay-as-you-go options from $99/month

Read more: Zapier vs. Boomi

Best Tray alternative for enterprise recipe-style automation

Workato

Workato pros:

• Enterprise-grade automation and integrations

• Strong fit for SAP, Oracle, Salesforce, and hybrid use cases

Workato cons: 

• Designed for IT

• Setup and deployment can take weeks

Workato is another enterprise automation and integration platform aimed at IT and developer teams—so it's really in the same lane as Tray. It uses a low-code, recipe-style builder and supports conditional logic, custom scripting, and hybrid integrations with on-prem systems. It's popular for connecting large enterprise tools like SAP, Oracle, and Salesforce and for centralizing automation in IT.

The reason to consider Workato as an alternative to Tray really comes down to fit and approach. Workato has a larger pre-built connector library (around 1,200+) and a recipe model that some teams find easier to use than Tray's flow-based builder. 

But like Tray, it's built for technical users and tends to involve longer deployment and custom pricing. So the choice between Tray and Workato often comes down to which builder and connector set your team prefers, and which vendor aligns better with your procurement and support model.

Workato pricing: Custom

Read more: The best Workato alternatives

Best Tray alternative for UI automation and RPA

UiPath

UiPath pros: 

• RPA for legacy and UI-based processes

• Strong training and community

• Combines bots with AI and API workflows

UiPath cons:

• More technical than no-code platforms

• Best with scripting knowledge

Tray is built for API-based integration and workflow automation. UiPath is built for robotic process automation (RPA)—software bots that replicate what a human does on-screen: clicking, typing, copying between apps. If you're automating legacy systems, desktop apps, or tools that don't have reliable APIs, UiPath addresses a problem Tray isn't designed to solve.

The platform gives you design tools, orchestration, monitoring, and analytics for building and managing those bots. You can also combine RPA with API-based actions and AI. So UiPath is a strong Tray alternative when your bottleneck isn't connecting modern SaaS via APIs; it's automating older or UI-only applications. 

Be prepared for technical overhead; even with the visual builder, teams usually need someone with scripting or development experience to get the most out of Boomi.

UiPath pricing: From $25/month for the Basic plan for personal automations only; businesses need to contact the sales team for pricing

Read more: Zapier vs. UiPath

Best Tray alternative for Microsoft-heavy teams

Microsoft Power Automate

Power Automate pros: 

• Deep Microsoft 365 integration

• AI Copilot for natural language flows

• Document processing

Power Automate cons: 

• Most valuable inside the Microsoft ecosystem

• Less flexible for mixed or non-Microsoft stacks

If your organization runs on Microsoft 365—Outlook, Teams, SharePoint, OneDrive, Excel—Power Automate is built to make those tools talk to each other with minimal friction. You can trigger flows from SharePoint, route Teams messages from Outlook, and build approvals and workflows without leaving the Microsoft interface. Tray can connect to Microsoft apps too, but it's not optimized for "everything in one Microsoft ecosystem" the way Power Automate is.

Power Automate has 1,000+ pre-built connectors and can use custom APIs or RPA when needed. And Microsoft has of course added AI features—like document processing natural language flow-building with Copilot—so it's a viable option for teams that want automation and AI inside the Microsoft universe. 

If your stack is mixed or you're standardizing on non-Microsoft tools, an option like Zapier is more flexible. But if you're all-in on Microsoft, Power Automate is the path of least resistance.

Microsoft Power Automate pricing: From $15/month for the Premium plan

Read more: Zapier vs. Power Automate

Best Tray alternative for data integration at scale

Informatica

Informatica pros: 

• Comprehensive data quality and governance

• Scalable for large enterprises

• Strong transformation and profiling

Informatica cons: 

• Steep learning curve

• Complex interface

Informatica is a long-standing leader in data integration. Where Tray is an iPaaS with a strong automation and agent layer, Informatica is built for data engineers who need to move, transform, and govern data at scale. You get robust data profiling, transformation logic, fuzzy matching for deduplication, standardization libraries, and industry-specific validation. It's built for petabyte-scale, regulated data environments—not for quick no-code workflow builds.

So Informatica is a Tray alternative when the primary problem is data integration and data quality—not workflow automation or AI agents. 

If you need both, you might use something like Zapier for orchestration and Informatica for the heavy data layer. If your main need is bulletproof, enterprise-grade data integration and you have the technical resources to run it, Informatica delivers. 

Informatica pricing: By request

What's the best Tray alternative?

Tray is a powerful platform for technical teams that want deep control and strong governance. The right alternative depends on what you're optimizing for.

If you need more app coverage and want non-developers to build automations, Zapier is the best fit: 8,000+ integrations, no-code builder, and transparent pricing. If you're connecting cloud and on-prem systems, Boomi specializes in that. If you want a different flavor of enterprise IT automation, Workato offers a recipe-style approach with a large connector set. If you need to automate legacy or UI-only apps, UiPath is built for RPA. If you're all-in on Microsoft 365, Power Automate is the native choice. And if the core need is enterprise data integration and quality, Informatica is built for that.

The best tool fits your workflows, your stack, and your people. Take stock of what's missing with Tray (coverage, ease of use, pricing, or a different use case), then test the alternatives that line up.

Related reading:

• Zapier vs. Tray: Which is best?

• The best Workato alternatives

• The best business automation software

• The best Make alternatives

• What is a customizable automation platform?