"Be careful what you wish for—you just might get it." If you run a thriving eCommerce business, that old maxim may be pinballing through your head. After all, you've probably dreamt of a bustling eCommerce business for years. New orders every day, customers raving about your products, and a mailing list practically bursting at the seams.
But if your eCommerce business relies on your manual efforts—like adding customers to your mailing list and logging payments in your accounting software—it doesn't feel like a dream. It probably feels more like a job.
Enter eCommerce automation. With Zapier, you can connect everything from project management tools to online payment solutions to handle everyday manual tasks for you so you can scale your efforts. So, how do you clear out the cobwebs and turn your eCommerce business into a symphony of automation? Let's explore.
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Table of contents
Get Slack notifications for every new order
If you run a remote team online, there's a decent chance you already live in Slack. You use Slack's features—like user tagging and category-specific chat channels—to organize every aspect of your eCommerce business.
The problem? Popping back and forth between Slack and your purchase-tracking software. All of that copy-paste work gets confusing. It also exposes you to miscommunication risks if you bring new purchase orders into the wrong channels.
Ensure accuracy by automating Slack notifications for every new order. That way, you'll turn Slack into a "processing headquarters" that any team member can access. Simply configure Zapier to send these notifications into the Slack channel of your choosing to stay organized.
Share new paid orders from Shopify to Slack
Shopify + Slack
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If you run a Shopify store, you know how exciting it is to watch orders roll in. This Zap will automatically post a new message to Slack whenever you receive a paid order in Shopify, helping you stay up-to-date on your billings and celebrate success at the same time.
Post new WooCommerce orders to Slack messages
WooCommerce + Slack
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Need an easy way to keep your team in the loop about your WooCommerce orders? This Zap will automatically alert you with a custom Slack message whenever a new order is placed in WooCommerce.
Post new ShipStation orders to Slack
ShipStation + Slack
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Don't slack off! Get a new alert on Slack every time an order imports into your ShipStation account, and always stay on top of orders as soon as they come in.
Post new Gumroad sales to Slack
Gumroad + Slack
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It's important to keep your team all on the same page, and Zapier can help. By connecting apps like Gumroad and Slack, your entire team will always know the most important aspects of the business.
Track your sales in Google Sheets or Trello
There's no getting around it: every new product order for your eCommerce business constitutes a new task. A couple of new tasks, maybe. You'll want to keep track of every order so that when a customer reaches out about their status, you can look it up and find its position in your queue. And with every new order, you'll want to schedule the next steps to ensure on-time fulfillment and delivery.
Google Sheets or Trello are essential tools here. It's not hard to use Google Sheets or Trello to track your orders and to-do list. But it can get challenging to wrangle all your payment platforms—like Square or Shopify—into the same dashboard.
Just as you used Zapier to log new orders to a Slack channel, you can bring every order into your Google Sheets tracking document.
Add new paid Shopify orders to Google Sheets rows
Shopify + Google Sheets
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Keep your new Shopify paid orders organized using this automation. After your customer submits a new paid order on Shopify, Zapier will automatically add it to your Google Sheets spreadsheet as a new row. That way, you can manage your orders in a spreadsheet and easilyi keep everything organized.
Save new WooCommerce orders to Google Sheets rows
WooCommerce + Google Sheets
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Don't let your order info get disorganized! Use this Zapier integration to automatically copy new WooCommerce order line items into a row in your Google Sheets spreadsheet. Easily stay on top of line item updates so that you can stay focused on your primary workflows.
Create Google Sheets rows for new product purchases in ThriveCart
ThriveCart + Google Sheets
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Make sure to track and manage new purchase details, without spending the time and energy it takes to manage that data by hand. Once this Zap is active, whenever a new product is purchased in your ThriveCart account, this integration automatically adds those details to row in a specified Google Sheets spreadsheet.
Save new Square transactions to Google Sheets rows
Square + Google Sheets
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Manually updating your spreadsheets can be a hassle. Set up this Zapier integration to save time and effort! Once it's active, each new transaction on your Square account will be automatically logged to a new row in a specified Google Sheets spreadsheet.
Create Google Sheet rows for new eBay orders
eBay + Google Sheets
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Keep track of your orders so that you can improve your customer experience. This integration helps by automatically creating a row in a Google Sheet when there is a new order in eBay. It's never been easier to stay on top your your orders.
Similarly, you can automate new orders to become new tasks within Trello, so you always know what's next in the pipeline.
Create Trello cards from new Shopify orders
Shopify + Trello
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Know about new orders instantly when you use the Shopify to Trello integration. Once set up, when a new order is submitted in Shopify, Zapier will create a new card in Trello. Wow your customers with a fast order fulfillment when you incorporate Shopify with your team collaboration in Trello.
Create Trello cards from new WooCommerce orders
WooCommerce + Trello
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Organize and fulfill orders quickly and easily with this automation. Once this integration is active, your new orders from WooCommerce will be automatically turned into Trello cards with the order info you need. Deliver great service with fast fulfillment and impress your customers.
Create Trello boards for new ThriveCart product purchases
ThriveCart + Trello
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Efficiently manage your ThriveCart product purchases with this seamless automation that connects ThriveCart and Trello. Whenever a new product purchase is made in ThriveCart, a Trello board will be copied, keeping your team informed and your sales process organized. Enhance your productivity by automating your sales tracking with this powerful integration.
Create Trello cards for new Square orders
Square + Trello
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Efficiently manage your new orders from Square by automatically creating a card in Trello with this seamless workflow. Whenever a new order is placed in your Square app, a card will be created in Trello with the order details, helping you keep track of your orders and streamline your order management process. Stay organized and never miss a new order again with this simple automation.
Automatically add customers to your mailing list
A customer placing an order with your eCommerce business should almost never be a one-off transaction. Ideally, it should be an introduction. If your product pleases them, they may buy from you again. And again. And again. And—well, you get the point.
To encourage more LTV (lifetime value) from each customer, the typical strategy is to add them to an email list. You offer them discounts and first looks at new products; in return, they give you permission to send them the occasional email blast. With a mailing list, you'll have a go-to list of established, warm leads who've already demonstrated an interest in your store. You can upsell and cross-sell your way to even more success.
The only trouble is when adding customers to a mailing list becomes too cumbersome. Getting a new Square customer into Mailchimp, for example, can feel a bit like getting a "Square" peg into a round hole. Let Zapier coordinate between these apps and automatically add loyal customers to a growing email list.
Add new Square customers to Mailchimp
Square + Mailchimp
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Want to keep in touch with customers on your Square account by sending promotional offers or product updates? Activate this Zapier integration, and every new Square customer will be added to a list in Mailchimp automatically for easy follow-up.
Update contacts in ActiveCampaign from new WooCommerce orders
WooCommerce + ActiveCampaign
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Make sure customers are receiving your emails with this WooCommerce to ActiveCampaign integration. Once set up, each time a new order is placed in WooCommerce, Zapier will automatically create a new, or update an existing, contact in ActiveCampaign. Increase the potential for returning customers with this Zap!
Add new WooCommerce orders to Mailchimp lists
WooCommerce + Mailchimp
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Rather than importing customers into Mailchimp by hand, use Zapier to start automatically adding customers to your list whenever you receive a new order. Once you set up this WooCommerce-Mailchimp integration, customers of new orders from that point forward will be automatically added as subscribers.
Create or update Flodesk subscribers with new ThriveCart purchases
ThriveCart + Flodesk
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This Zap lets you target and coordinate your follow-up outreach without the need to jump back and forth between platforms. Once this integration is active, you’ll automatically generate or update a subscriber in Flodesk as soon as product purchase registers in your ThriveCart account.
Effortlessly send new orders over to shipping and fulfillment
Maybe you use Shopify to make some of your sales. It's great: Shopify's ordering platform is efficient for collecting safe, secure payments from all over the world. But maybe you use eBay shipping fulfillment. It's great, too: product storage, shipping, and returns processing, all in one? Platforms like these are what make the digital dream possible.
The challenge is in connecting these various platforms for automatic shipping and fulfillment. If you've built yourself into the "middleman" between them, you've essentially created a new job. And chances are, you're not building an eCommerce business just to have another job. Here's how to automatically link your payment platforms and order-taking forms with the tools you use to fulfill the orders.
Create an eBay shipping fulfillment for updated Shopify orders
Shopify + eBay
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You can now create an eBay shipping fulfilment for updated Shopify orders with this integration. This is perfect for if you use Shopify as your e-commerce site and eBay as your seller platform for shipments.
Add new Stripe payments to ShipStation as orders
Stripe + ShipStation
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Deliver orders to your customers in a timely fashion by connecting your e-commerce apps with this easy integration. Use this Zap to automatically create orders in ShipStation whenever new Stripe charges are created. That way, your orders are processed and shipped faster since you don't have to spend time manually transferring your order data.
Grant access to Kajabi offers for new ThriveCart product purchases
ThriveCart + Kajabi
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This integration delivers a simple, effortless way to engage your new customers. Once it’s in place, this Zap automatically grants access to Kajabi offers to each new purchaser of a ThriveCart product.
Create Square customers from new Acuity Scheduling appointments
Acuity Scheduling + Square
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Keep your customer lists up-to-date for seamless transactions thanks to this Zapier automation. After you've set it up, a new customer will be added to Square whenever a new appointment is created on Acuity Scheduling so the customer information is already added to Square when you're ready to request payment.
Track offline conversions
An offline conversion counts just as much as an online conversion. The money is just as good, after all. Yet if you don't get those offline conversions logged into your ad data—or even properly into your shipping fulfillment systems—you can miss key insights about where your conversions are coming from. You may even miss a shipment.
Use these workflows to connect your eCommerce apps to your offline conversion tools to ensure your customer data is in sync across all of your platforms.
Add new Shopify customers to Google Ads Custom Lists
Shopify + Google Ads
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Got new shoppers? Let's get them to be repeat shoppers with this integration. Just set it up and new Shopify customers will be added to Google Ads custom lists, ensuring that they're more likely to see your ad content. The right people viewing relevant ads will lead to more sales with no extra work on your part.
Add new WooCommerce customers to Google Ads Custom Lists
WooCommerce + Google Ads
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Don't waste your time manually adding customers to custom audiences. This integration will do it for you. Just set it up and new WooCommerce customers will be automatically added to Google Ads custom lists. Your customers will be more likely to become repeat customers, and you won't have to spend any time making it happen.
Add sales to your accounting software
Today's digital accounting software should give you a bird's-eye view of everything happening in your eCommerce business. And you shouldn't have to lift a finger to make it work this way.
Unfortunately, many eCommerce business owners may not know that tools like Xero and Wave can automatically log transactions. The result can be haphazard solutions that rely too much on manual data entry. Sure, it's necessary work, but it interferes with the flow of your business.
Use Zapier to resolve your invoicing and accounting issues and track everything happening within your business. For example, you can use Shopify sales triggers to automatically add new transactions to Wave. Or you can alert a Slack chat when there are failed stripe payments that may need addressing.
Worried about recording duplicate transactions? You can even use Filter by Zapier to set rules specific to your company. Ideally, at the end of the year, you won't have to go back and do 12 months over. Your accounts should reflect the volume of orders you received throughout the year.
Post failed Stripe payments to Slack
Stripe + Slack
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Keeping an eye on your cashflow is crucial to growing your business. This Zapier integration makes it a little easier: it automatically sends you an alert in Slack whenever there's a new failed payment on your Stripe account.
Add transactions in Wave for new Shopify sales
Shopify + Wave
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Shopify takes the pain out of so many aspects of building and running an eCommerce store, but there's still the bookkeeping to do! This Zapier integration automatically creates an income transaction in Wave for each new sale you make on Shopify, so you can save time on administration and focus on growing your business.
Create Xero invoices for new WooCommerce orders
WooCommerce + Xero
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If you manage your online store with WooCommerce and your books with Xero, this integration is here to make the two systems work in harmony. Each time you make a sale with WooCommerce, an invoice will be automatically generated for you in Xero.
Add transactions in Wave for new Square sales
Square + Filter by Zapier + Wave
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Keeping your bookkeeping up to date from card transactions is important, but you're busy! This integration will ensure that every new sale you make using Square will be accurately recorded as a transaction in Wave. Sales income and payment card processing fees are captured separately, so you have fully accurate records.
Create QuickBooks Online customers with sales receipts for new Stripe payments
Stripe + QuickBooks Online
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Increased sales don't have to mean more time lost to paperwork — let Zapier be your personal accountant. This multi-step Stripe-QuickBooks Online integration will happen at any new Stripe charges, automatically finding the right QuickBooks Online customer or creating them if they don't exist, followed by issuing a sales receipt in their name — all in one go.
Run your eCommerce business without your business running you
An eCommerce business has an inherent advantage over brick and mortar: it's all digital. And with digital platforms running things for you, you should have more opportunities to scale before you have to expand your team and hire new employees. Using Zapier, you can automate just about everything to ensure your orders are tracked, fulfilled, and measured—freeing up your time to think about what to do with all of that revenue.
This is just the start of how you can automate your eCommerce business. What will you automate first?
This article was originally published in May 2021, written by Joanna Rutter. It was most recently updated in November 2023 by Daniel Kenitz.
