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7 min read

How to create and write a content marketing strategy (with template)

A complete guide to developing a content strategy, plus a content strategy template to help you get started.

By Lane Scott Jones · August 9, 2021
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Lane Scott Jones

Lane Scott Jones is Head of Content Marketing at Zapier, where she leads a talented team of writers and editors on a mission to help people work smarter, not harder.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'