6 ways to automate LinkedIn Conversions with Zapier
Drive better campaign results with more sales data
By Elena Alston · February 27, 2025
Your LinkedIn ad strategy shouldn't rely solely on generating leads—it should drive real revenue. But many businesses only track form-fills and lead submissions to understand the success of their campaigns, never connecting the dots between ad clicks and actual sales.
That gap can lead to wasted ad spend, incomplete reporting, and missed opportunities to optimize campaigns for high-value conversions. With LinkedIn Conversions API (CAPI), you can sync both online and offline sales data—giving LinkedIn the full picture of which ads are truly driving results. Instead of optimizing based on lead form completions alone, you can track actual purchases, deal closures, and high-intent customer actions to refine your targeting and maximize ROI.
But manually tracking and sending every conversion event to LinkedIn is impossible to do at scale, especially when you're using multiple platforms and tools to capture leads.
That's where Zapier's LinkedIn Conversions integration comes in. With just a few Zaps—our word for automated workflows—you can automatically send conversion events from apps like Shopify or your CRM directly to LinkedIn Conversions. That way, LinkedIn can optimize your ads based on actual revenue (and not just early-stage leads).
What's the difference between our LinkedIn Ads integration and our LinkedIn Conversions integration? While our LinkedIn Ads integration allows you to automatically capture leads through paid ads and send them to other apps, our LinkedIn Conversions integration lets you automatically send conversion data from external platforms (like CRMs or eCommerce platforms) back to LinkedIn for tracking.
Send CRM events as conversions
Whenever someone clicks on one of your LinkedIn ads and goes on to make a purchase, signs up to your website, or signals any kind of intent, your sales team likely logs these events in your CRM (like Salesforce, HubSpot, or Pipedrive).
Understandably, you'll want to send every one of those events to LinkedIn Conversions. Without this holistic overview, you risk missing key insights and leaving potential ROI on the table. But manually tracking and reporting these events to LinkedIn Conversions can easily lead to inaccurate attribution, as delays or human error can prevent conversions from being properly linked to the original ad clicks.
Instead, you can copy companies like MarketHire and use Zapier to turn new deals or updated opportunities in your CRM into conversion events in LinkedIn.
Using Zapier was a no-brainer. We set up the LinkedIn Conversions API with our CRM in an afternoon.
Morgan Clark, Product Analytics Lead at MarketHire
Here are a few similar Zaps to keep your ads data always up to date (and accurate).
Send LinkedIn Conversions events when new HubSpot contacts are created
Elevate your LinkedIn advertising strategies with this seamless workflow. When a new contact is added in your HubSpot account, it triggers an event that sends a conversion notification in LinkedIn Conversions. This integration ensures accurate tracking of your ad performance while sparing you from the toil of manually transferring data, making your marketing efforts more efficient and effective.
Boost your LinkedIn marketing efforts as soon as a matching deal occurs in Pipedrive. This workflow activates whenever there's a deal match in Pipedrive, promptly sending a conversion event notification to LinkedIn Conversions. Streamline your process, ensuring that every vital conversion event is instantly reflected in your LinkedIn Conversions, enhancing your efficiency and effectiveness in tracking your performance.
When an update occurs in Salesforce, why not have LinkedIn Conversions immediately informed to ensure seamless tracking? With this automation, every time a field on a Salesforce record gets updated, LinkedIn Conversions will receive a conversion event. This efficient workflow keeps your marketing efforts aligned with your CRM updates, providing real-time performance insights.
Tracking ad performance manually can be time-consuming and prone to errors, especially when dealing with multiple platforms. This Zap automatically sends new Salesforce activity—a new Webflow order—to LinkedIn Conversions API. By syncing this data in real time, you can ensure your LinkedIn ad campaigns optimize for actual sales outcomes rather than just clicks or form submissions. Automate your conversion tracking and make data-driven ad decisions with ease.
If you want to avoid sending conversion events before you're sure what the outcome will be, you should add a delay step to delay the submission of the event to LinkedIn Conversions. That way, you're tracking qualified conversions rather than just initial engagement. Instead of immediately reporting a LinkedIn ad click as a conversion, you can wait three days to see if the lead takes further action in your CRM—like making a purchase, booking a demo, or moving further down the funnel. By delaying the event, you can reduce premature tracking, improve attribution accuracy, and help LinkedIn optimize your reporting.
Did you know? By connecting LinkedIn Conversions to their CRM, MarketerHire achieved a 30% lower cost per lead and a 35% higher conversion rate from clicks to qualified buyers. Get the full story.
Send form submissions as conversion events
Many marketing teams rely on form submissions as a key metric for measuring ad success—but a filled-out form doesn't always translate to a real sales outcome. Without connecting those submissions to actual conversions, you risk optimizing for leads that never buy, rather than those that drive revenue.
By syncing form submissions to LinkedIn Conversions, you can close the gap between lead generation and actual sales. Instead of manually tracking sign-ups across multiple platforms, you can use Zapier to automate the entire process—capturing lead data from your forms, sending it to your CRM (like HubSpot or Pipedrive), and reporting conversions back to LinkedIn. Use these Zaps to get started:
Turn new HubSpot form submissions into LinkedIn Conversion events
Elevate your marketing strategy with this smart workflow. Every time you receive a form submission in HubSpot, a conversion event will be promptly sent in LinkedIn Conversion. This not only saves your time but also ensures timely marketing decisions, enhancing your overall business efficiency. Furthermore, it helps keep track of lead generation directly from your HubSpot form submissions to LinkedIn Conversion events.
Manually tracking lead conversions from form submissions to ad platforms can be time-consuming and inefficient. This Zap automatically creates a new contact in HubSpot whenever someone submits a Typeform, ensuring your CRM is up to date. It then sends the conversion event to LinkedIn Conversions API, allowing you to track which ads are driving real engagement. With this automation, you can streamline lead management, improve ad targeting, and optimize your marketing efforts with accurate conversion data.
Tracking conversions from landing page submissions to ad platforms manually can be inefficient and time-consuming. This Zap automatically creates a new contact in Pipedrive whenever someone submits an Unbounce form, ensuring your CRM stays updated with new leads. It then sends the conversion event to LinkedIn Conversions API, helping you track which ads drive real engagement. With this automation, you can streamline lead management, improve ad targeting, and optimize your ad spend with accurate conversion tracking.
Boost your marketing efforts each time there's a new form submission in Squarespace by having this workflow send a conversion event to the LinkedIn Conversion. This integration not only saves time but also helps you hone in on your target audience more accurately and swiftly. Make every form submission on Squarespace count towards refining your LinkedIn marketing strategies.
Many businesses today use a mix of advertising platforms to capture leads from multiple channels. You might be running lead generation ads on LinkedIn while also capturing leads through Google Ads or Facebook Lead Ads, creating a comprehensive sales funnel.
Manually tracking and reporting these leads across platforms can be a hassle. But with Zapier, you can automate the process, ensuring all your lead data flows into LinkedIn Conversions effortlessly.
For example, you can send new form submissions from Facebook Lead Ads or Google Ads directly to LinkedIn Conversions. This allows you to capture and report leads from different sources seamlessly, helping you optimize your follow-up efforts to close more deals. Here are a few Zaps to get you started.
I don't see how you can get an ROI out of LinkedIn ads without accurate conversion tracking in place. The Zapier LinkedIn Conversions integration is the best way to get that.
Justin Rowe, CMO at Impactable
Send conversion events in LinkedIn Conversions for new lead gen form responses in LinkedIn Ads
Streamline your lead management process with this LinkedIn Ads to LinkedIn Conversions workflow. As soon as there's a new response on your lead generation form in LinkedIn Ads, this workflow will instantly send a conversion event in LinkedIn Conversions. This ensures you have an up-to-date and efficient tracking process for your leads, enhancing your reporting capabilities and improving your overall marketing strategy.
This workflow activates when there's a new lead in your Facebook Lead Ads. It then efficiently sends a conversion event in LinkedIn Conversion. This seamless process saves you valuable time, allowing you to focus on converting those leads into clients, rather than manually transferring data between platforms. Improve your productivity by utilizing this simple, yet effective, automation.
When a new lead form is filled on Google Ads, this workflow directly sends a conversion event to LinkedIn Conversions. It streamlines the process of updating the LinkedIn marketing tool, enabling real-time tracking of potential customers originating from your Google advertising efforts. This helps your team focus on nurturing potent leads rather than manually inputting conversion events.
When it comes down to it, the best conversions are, of course, your sales. Say you're selling products on Shopify and your team records those transactions in Stripe—those will be the most valuable conversion events you'll want to track and analyze. But you can imagine the absolute chaos if you tried to manually add each and every transaction to LinkedIn Conversions.
By using these Zaps to automatically log your sales as purchase events, you can make sure they're accounted for in your ad strategy. Not only does this open the door for personalized re-engagement campaigns, but it also improves the accuracy of your attribution data.
Send LinkedIn Conversion events for new Shopify paid orders
Boost your LinkedIn ad performance by swiftly tracking conversions from your online Shopify store. With this streamlined workflow, every time a new paid order is placed in your Shopify store, a conversion event is instantly sent to LinkedIn Conversion. This ensures improved ad targeting and eliminates the need for manual data tracking, saving you time and improving your ad precision on LinkedIn.
Easily keep track of your business' performance with this efficient workflow. When a new event occurs in Stripe, it prompts an immediate action in LinkedIn Conversion. This automation process helps you to swiftly manage transactions and conversions, leading to better time utilization and increased accuracy in reporting key metrics.
Boost your LinkedIn marketing strategy with this efficient workflow. When you get a new order in WooCommerce, this process will immediately report a conversion event in LinkedIn Conversion, keeping your data up-to-date and empowering your decision-making. It's the perfect way to ensure everyone in your team is informed about your WooCommerce sales, fostering timely and optimized marketing responses.
Boost your LinkedIn marketing efforts every time you make a sale on PayPal. With this workflow, each successful sale on PayPal results in a conversion event on LinkedIn. This streamlines your analytics process and helps you measure the impact of your selling efforts directly on LinkedIn, simplifying your marketing strategy and making it more effective.
Sign-ups and registrations are more than just names on a list—they're the first step toward converting engaged prospects into loyal customers. Whether someone's registered for an event for the first time or just subscribed to your newsletter, these actions signal interest and intent.
By using these Zaps to automatically log these sign-ups and registrations as conversion events in LinkedIn, they'll be fully integrated into your ad strategy. That way, you can easily track the success of your campaigns and optimize your ad targeting based on real engagement.
Send conversion events in LinkedIn Conversion for new subscribers in Mailchimp
Expand your audience engagement with this efficient workflow. When a new subscriber joins through Mailchimp, it will stimulate a conversion event in the LinkedIn Conversion app. This process supports your marketing strategy by keeping track of your increasing audience, enabling you to personalize your connection with them. Enhance your business growth by employing this straightforward automation.
Boost your LinkedIn marketing efforts with this smart workflow. When a new attendee registers for your event on Eventbrite, it fires off a conversion event in LinkedIn Conversions. This makes tracking customer engagement across platforms easier and ensures you have the necessary insights to refine your marketing strategy.
Make your LinkedIn marketing efforts smarter with this seamless workflow. When a new invitee is created in Calendly, a conversion event is sent in LinkedIn Conversions to track your success. This allows you to accurately measure your results and understand your audience better without having to manually input information across platforms. Simply set up this workflow and let it streamline your data tracking process.
This workflow springs into action whenever a new registrant signs up for your webinar in Zoom, helping you streamline your LinkedIn marketing efforts. The result? A conversion event is promptly created in LinkedIn Conversion, no extra steps required. Not only does this eliminate manual tasks, but it also keeps your LinkedIn tracking up-to-date, providing timely insights for your marketing strategies.
Zapier lets you connect LinkedIn Conversions to thousands of apps. But what happens if you can't find the tool you're looking for in Zapier's App Directory?
Fortunately, you can use webhooks to capture data from virtually any platform and send it to LinkedIn as a conversion event. This opens up endless possibilities for tracking actions from apps that aren't natively supported by Zapier (or apps that don't support certain triggers or actions). Use these Zaps to get started:
Retrieve new polls in Webhooks by Zapier and send conversion events in LinkedIn Conversion
Enhance your marketing efforts with this workflow that connects Webhooks by Zapier with LinkedIn Conversion. Whenever a new poll is retrieved in Webhooks by Zapier, a conversion event is immediately sent in LinkedIn Conversion. This automation streamlines your digital marketing processes, ensuring your LinkedIn Ads are efficient and result-driven.
Purposefully designed to boost your digital age marketing operations, this zap logs every critical conversion occurrence on LinkedIn. When a hook is caught in the Webhooks by Zapier app, advance the data from that hook to the LinkedIn Conversion app. This zap streamlines performance monitoring, saving you invaluable time and effort. This tool is an asset for businesses incorporating LinkedIn into their strategic marketing approach, ensuring swift documentation of all significant phenomena.
Advanced tips for automating your ad campaign results
The best way to streamline your advertising workflows is to go beyond a simple two-step Zap. When you start with the bigger picture, you can find even more opportunities for scaling while improving efficiency.
For example, here's a visualization (using Zapier Canvas) of how a hypothetical marketing team might build an automated system that ensures every key action—from form submissions to purchases and beyond—is instantly tracked, synced, and reported to LinkedIn Conversions. (Click to see a larger image in a new tab.)
With our LinkedIn Conversions integration, you can automate, measure, and ultimately improve how your ads perform on LinkedIn. From strengthening campaign insights to optimizing ads across the customer journey and more, you can use automation to power your ad strategy and improve your ROI. This is just the start of what you can do with LinkedIn Conversions and Zapier. What will you automate next?
