There's a particular crowd who are active on LinkedIn. (Dolly Parton knows this well.) Business professionals love LinkedIn for networking and brand-building. If that's your target market, then LinkedIn Lead Gen Forms is likely a part of your business's marketing strategy.
LinkedIn Lead Gen Forms allow businesses to capture leads through paid ads on the site. Instead of traditional ads—where users are directed elsewhere—LinkedIn Lead Gen Forms keeps folks on their feed. Once a user clicks on a call-to-action on LinkedIn, they'll see a pre-filled form with their profile information, which they can easily submit with a click.
Sounds easy, but you still have to put in the time and effort to convert those leads into customers. (Not so easy.) While Zapier can't pitch your company's value—that's better left to humans—we can help you reduce manual tasks. Our automatic workflows, which we call Zaps, send information from one app to another, so you can skip copying and pasting and focus on delivering experiences that will turn leads into paying customers.
We have a few Zap templates—what we call our pre-made workflows—to help you automatically add your new leads to your Customer Relationship Manager (CRM), organize your leads in a spreadsheet, and more. To get started, just click on a template and we'll guide you through the set-up process. You can read more about setting up Zaps here.
You'll need a Zapier account to use the workflows in this piece. LinkedIn Lead Gen Forms is a premium app, which requires a paid plan to access. If you don't have an account yet, it's free to get started.
Notify your sales team
New leads are like plant seeds. With enough care and finesse, those leads will grow into paying customers. But if your sales team isn't aware those leads exist, they're not going to grow into anything.
In-app notifications and emails only work if your team is attached to their inbox or always on LinkedIn, but they're likely working elsewhere to close deals. These Zaps will automatically notify your sales team in a team chat app whenever there's a new lead from LinkedIn Lead Gen Forms.
Post new LinkedIn Lead Gen Form leads to Slack channels
Post new LinkedIn Lead Gen Form leads to a Cisco Webex Teams channel
Post new LinkedIn Lead Gen Form leads to Microsoft Teams
Post new LinkedIn Lead Gen Forms leads to Google Chat
Add new leads to your CRM
CRMs are a central source of truth for many businesses. They contain all the information you need on leads, customers, deals, and more. They can also be a central source of headaches whenever information isn't accurate. Many CRMs will have some automation feature built in, but there are still some things your team needs to update manually.
Your LinkedIn leads don't have to be one of them. These Zaps will automatically add your new leads as contacts in your preferred CRM.
Create or update contacts on HubSpot from new LinkedIn Lead Gen Forms leads
Add new LinkedIn Lead Gen Forms as leads in Salesforce
Create people on Pipedrive for new LinkedIn Lead Gen Form leads
Depending on your sales pipeline, maybe you want to jump straight to adding your new leads as deals instead. These automatic workflows will get the job done.
Create deals on Pipedrive for new LinkedIn Lead Gen Forms leads
Create boxes in Streak from new LinkedIn Lead Gen Form leads
Add LinkedIn Lead Gen Form leads as new deals in Pipedrive
Add leads to a marketing newsletter
It takes more than one marketing message to convert a lead into a customer. Email newsletters have experienced a renaissance in the last few years and as a result, most businesses have some form of email newsletter with email-exclusive freebies or content.
These Zaps will automatically add new leads from LinkedIn to your subscriber list, ensuring that your email lists are always up to date and you're broadcasting your message to the right people.
Subscribe new leads in LinkedIn Lead Gen Forms to Mailchimp
Add LinkedIn Lead Gen Form leads as contacts to ActiveCampaign automations
Add LinkedIn Lead Gen Form leads as new subscribers in AWeber
Add LinkedIn Lead Gen Form leads as new contacts in Constant Contact
Add leads to your SMS marketing
Perhaps your customer base prefers text messages to emails. If you'd rather enroll your LinkedIn leads in an SMS marketing campaign, these workflows will do the trick. Your leads will appreciate a (slightly) cleaner inbox.
Send SMS via Burst SMS from new LinkedIn Lead Gen Form Leads
Send SMS messages via Twilio to new LinkedIn Lead Gen Form leads
Add new leads to a webinar
Webinars are a great way to introduce leads to your product or service. Offer people something valuable, and they might become a customer. Webinar logistics are already stressful, from planning content to testing tech. These Zaps will automatically register your leads to your webinar app of choice, so that's one less thing you have to worry about.
Create registrants in Demio from new LinkedIn Lead Gen Form leads
Create GoTo Webinar registrants from new LinkedIn Lead Gen Form leads
Create webinar registrants in Livestorm from new LinkedIn Lead Gen Form leads
Add new leads from LinkedIn lead gen ads to HubSpot as contacts and to Zoom as webinar registrants
Note: LinkedIn has an event-specific trigger in its Lead Gen Forms app on Zapier. If you're collecting event registrations, instead of the New Lead Gen Forms Response trigger, try selecting New Event Registration Form Response to automate your social marketing and event registration.
Organize lead information for data analysis
As with any lead generation campaign, you should analyze the results so you can plan future campaigns. You can export lead data from LinkedIn Lead Gen Forms to a CSV file, but if you want to analyze lead information as it comes in—for example, if you want to adjust your campaign messaging—these workflows will automatically add a new lead to your favorite spreadsheet or database app.
Create new rows on a MySQL table with details for new LinkedIn Lead Gen Form leads
Track the number of new LinkedIn Lead Gen leads in Databox
Add new LinkedIn Lead Gen Form leads to Excel as rows
Add new LinkedIn Lead Gen Form leads to Airtable as records
Add new leads in LinkedIn Lead Gen Forms to Google Sheets rows
If you work with tools we didn't feature here, don't worry! Zapier works with thousands of apps in combination with LinkedIn Lead Gen Forms. Head to our App Directory and search for the one you use, or browse to find the right solution for your needs.
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