Intercom logoIntercom - Features, Pricing, Alternatives, and More

Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It's a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Intercom's products enable targeted communication with customers on your website, inside your web and mobile apps, and by email.

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Intercom Features

  • Tracks your customers and users in a live, self-updating database
  • Deep filtering to find specific categories of users
  • In-app messages to your customers on web or mobile apps
  • Automated drip messaging to convert visitors to customers
  • Team inbox to let anyone keep in touch with your users and offer support
  • Integrated with Stripe to help you learn more about your customers

Intercom Pricing

  • Free Platform to see who your users are and what they do in your app
  • ~$12/month/1k customers for Learn plan to trigger emails and in-app messages to customers and communicate with a team inbox
  • ~$13/month/1k customers for Support plan to run full support via in-app messaging and an inbound inbox
  • ~$15/month/1k customers for Engage plan
  • ~$20/month/1k customers for Platform plan with Learn, Support, and Engage features

Last updated November 13, 2014. Please visit the official site for the most up-to-date information.

Intercom Review

Ever wanted a way to talk to the people visiting your site or using your app, the way you could call up to a specific office using your building's intercom? There there's a new digital intercom for you, aptly named Intercom. It a marketing automation tool that’ll identify who’s using your site or app, filter through them easily, send them emails or in-app messages, and see who's slipping away.

Intercom’s designed, as you might guess for such a service, to be deeply integrated into your website. It’ll identify who’s using your site or purchasing your products, where they came from and what they’re viewing, and more—and you can even do that for free. The core tracking features are free, so you can identify your customers and even see detailed info about them without paying anything.

And it’s easy to drill into the data that Intercom uncovers. On the sidebar, there’s a prominent list of criteria that you can use to filter through the people that have visited your site. You could sort people by most recently added, identify people that visited from social networks or a partner’s site, or find those who are slipping away.

That’s where Intercom’s messaging comes in. Intercom’s auto conversations let you send emails or in-app messages to your users on an automated schedule, giving them help where they're most likely to see it. And if you don't want to bombard everyone with the info, you can have your subsequent drips only go to users who, say, haven't visited your site again recently.

If you're not quite sure what to put in your drip emails, don't worry. Intercom lets you A/B test your emails easily, so you can send out two different drip emails to half of your audience, see which one performs better, and then standardize on that one—or customize further from there. And you'll always know exactly how your emails will look to your user with its rich email composer that makes it easy to add buttons, section breaks, and more to your messages.

It’s not just about sending out emails, though. Intercom’s also for listing to your customers and talking to them in real-time. There’s a built-in team inbox so you can see all replies that your drip emails receive, along with direct emails, so you can guide people along the sales process and provide support from the same app that you’re using for the rest of your marketing. Customers can even reach you over live chat in real-time to discuss your products, giving you another chance to close the sale.

If you’re looking for a better way to see what people are doing on your site, and reach out to them in real-time, Intercom’s a great app to look into. It’ll help you learn more about your customers, market to them directly, and help them out when they need it most.

Our Verdict: 4.3 out of 5 stars.


Reviewed by Matthew Guay, Zapier. Last updated November 13, 2014.

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