Google Forms logoGoogle Forms - Features, Pricing, Alternatives, and More

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Sign Up for Google Forms

Google Forms Features

  • Create forms and surveys for free
  • Get a quick graph and list of results, or save responses to a Google Sheets spreadsheet
  • Choose a photo header for an auto-generated color theme
  • Include images and YouTube videos in forms
  • Create interactive forms with logic and branching
  • Collaboratively build forms and share date in Google Drive

Google Forms Pricing

  • Free with a Google Account
  • From $5/month with Google Apps for Work

Last updated April 1, 2016. Please visit the official site for the most up-to-date information.

Google Forms Review

When you make a new form, you typically don't actually want to make a form per se. Instead, you want to gather info—and a form's the best way to do that. Then, you'll want a simple way to list and analyze the data—perhaps in a spreadsheet.

Google Forms is a great solution for both. Originally a feature of Google Sheets, Google Forms is an easy-to-use form builder with a spreadsheet back-end. It's a bit simpler than most form tools, with only 9 question types and basic color plus photo themes, but it makes up for that by being connected to a spreadsheet where you can easily analyze your form results.

It starts off much as other Google Apps tools, with a selection of templates at the top followed by your most recently accessed forms. Select either, and you'll see the Google Forms editor, a recently redesigned tool to arrange and format form questions. The Forms editor looks almost exactly like the completed form will look, with the title and description at the top followed by questions. The only difference is that the editor includes Android-style options on form questions, along with a hovering palate to add new questions, text, photos, YouTube videos, or sections.

Google Forms forms may look plain at first, but they can be as modern and interactive as you want. Add aforementioned photo or YouTube sections to show designs or get feedback on footage, perhaps, or break the form up into sections to make a long survey less daunting. Then, click the palate icon on the top right, and choose a color or photo header for your form—and if you choose the latter, Google will automatically select a matching color theme for the rest of the form.

Then, for interactiveness, there's branching logic tucked away under a 3-dot menu under each question. Select Go to section based on answer, then select the section to have the form filler jump to based on that answer. You can then make surveys that are customized to different audiences, or have fillers skip entire sections based on their responses.

It's then time to get the answers you set out for in the first place. Google Forms lets you share the form privately with only people inside your Google Apps team, or with anyone with the link. Or, you can embed it in your site or share it via email or social media for a quick way to get your survey out. Once responses come in, Google Forms will show them in simple graphs under the Responses tab, or let you see the responses in a sample form interface. You can also set your form to save those responses to a new or existing Google Sheets spreadsheet. It'll copy all existing responses over to the spreadsheet, and add new ones automatically as they come in, so you can build your own charts and reports inside a full-featured spreadsheet.

Whether you're making a quick survey or a detailed registration form, Google Forms is one of the simplest ways to turn your questions into responses and analyze them in a spreadsheet. It may not have as many features as other form builder apps, but it will be one of the quickest ways you could build a form.

Our Verdict: 4.0 out of 5 stars.


Reviewed by Matthew Guay, Zapier. Last updated April 1, 2016.

Conquer your workflow with Zapier. Sign up here to be the first to get reviews and tips for Google Forms and hundreds of other apps that help you get things done.

Get Help