Connect Google Ads and Google Forms to power AI-driven automation
- No-code AI automation
- Full audit trails and controls
- SOC 2 and GDPR compliant
- Easy visual workflow builder
- 8,000+ apps, 450+ AI tools
- Free tier available
Launch your first automated workflow
Start with a template that brings Google Ads and Google Forms together. Build enterprise-grade automation in minutes.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Google Forms - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "API Request (Beta)" in Google Forms.
You’re connected!
Zapier seamlessly connects Google Ads and Google Forms, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Use Google Ads as...Required
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023




93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Google Forms on the Zapier blog
Frequently Asked Questions about Google Ads + Google Forms integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Google Forms
How do I start integrating Google Ads with Google Forms?
To integrate Google Ads with Google Forms, you can use our platform to create automated workflows called Zaps. You'll need to choose a trigger in Google Forms, such as a new form response, and an action in Google Ads, like updating a conversion tracker. Our interface will guide you through selecting your accounts and setting up these steps.
What triggers in Google Forms can be used to automate actions in Google Ads?
In Google Forms, useful triggers for automation include when a new form response is submitted or when a specific form answer matches determined criteria. These triggers can initiate actions in Google Ads like adding users to remarketing lists or adjusting campaign budgets.
Can I automatically update my Google Ads campaign based on responses received in Google Forms?
Yes, you can set up an automated process where responses submitted through your forms can trigger updates to your Google Ads campaigns. For example, if a respondent indicates high interest in a product, we can automatically increase the budget for ads related to that product.
Are there any limitations when integrating these two services?
While the integration allows for seamless automation between the two platforms, certain complexities arise from API rate limits or the specificity of actions available within each platform. It’s important to define clear triggers and corresponding actions that align with both platforms' capabilities.
What kind of data from form responses can be used in my ad campaigns?
Data such as user preferences, contact details, and specific interests collected via your forms can be used within ad customizers or audience targeting settings in your campaigns. We ensure this data is transferred securely during such automations.
Can I set up notifications if my Zap encounters an error during execution?
Yes, we provide notification options so that you're alerted through email or team messaging apps if any issues arise within your Zaps execution process. This way, you can prompt adjustments quickly and maintain smooth operations.
How secure is the data transfer between these applications during integration?
We prioritize security by using industry-standard encryption methods for all data transfers between integrative applications like Google Forms and Google Ads. Your information remains protected throughout each automated transaction.