Your customers rely on automation more than ever to provide great marketing services.
But they also expect that you'll provide a visible way for them to discover the integrations that will keep their marketing efforts up to date (without hours of admin getting in the way).
And that's exactly where your app directory comes in. By expanding your app directory with Zapier integrations, you can help your users discover the integrations you support from the comfort of your marketplace.
As a Zapier partner, you can tap into our suite of free embedding tools to power your app directory with visible Zapier integrations. Here's how.
Tool: App directory with Zapier-powered integrations
Resources needed: Design, engineering
To get started: Check out our partner documentation. If you already have an app on Zapier, request an API key here.
Estimated time: A month or more depending on the complexity of the implementation. A designer can style how they would like the data to look while an engineer can connect the design to the API.
Powering your app directory with Zapier integrations
Prospects search app marketplaces for the tools they use before signing up for your marketing automation tool. If your app directory only shows native integrations, these prospects may hit a wall in terms of moving their workflows forward. You could likely miss out on converting that prospect into a customer, as they'll gravitate towards a competitor with a more comprehensive app directory.
So while you might have a Zapier listing in your directory, you can still do more to display the individual apps Zapier supports. This is because prospects will likely search for the apps they want to connect to by name. And if you're only returning results on your native integrations, your customers won't see past this and into the true breadth of what they can do with your app.
That's why Zapier's Partner API can make sure that any non-native integrations still show up as a search result in your app, reassuring your potential users that you support their business stack.
You can close the loop on those high-intent searches by exhibiting the apps your users search for most. By tapping into this, you can:
Show prospects your integration game. The API displays the app name, logo, description, related Zap templates, and app page link. It's everything you need to demonstrate that you support the very integration that they can't do without.
Display a native-like UI. You only have to set the styling for your listings once. Zapier's Partner API will do the rest.
Automatically manage assets. It's no secret that SaaS logos change fairly regularly. But powering your directory listings with Zapier's Partner API means you'll never have to worry about this, as each app updates automatically.
Future-proof your directory. As our library of apps grows (and it does every month), yours will too.
Tap into the GET/v1/apps to expand your marketplace
You can extend the apps displayed in your marketplace by tapping into the GET/v1/apps endpoint of the Partner API. Use this to request apps from Zapier's library that can be paired with your CRM.
Your own app won't be returned.
Zapier's built-in tools won't be returned.
The most popular apps are displayed first.
The App Object returns individual assets from these apps, so you can use these assets to dynamically style listings in your app marketplace. If you're spending admin time managing logos, descriptions, and URLs, this will ease your burden.
Plain text description of the app
Name of the app
A list of categories the app belongs to
Logo in various sizes
A look at marketing automation apps and their Zapier-powered directories
Now let's take a gander at some examples of marketing automation partners who use their Zapier app directory to supercharge their app—and to empower their customers.
Keap
Keap handpicked a dozen most-popularly paired apps by name inside their integrations panel, a solid first step to helping users discover all of the apps that can connect to yours.
Tip: If you tap into Zapier's Partner API, listings like these will update automatically and only return the newest and most popular workflows in real time, so you and your team won't need to keep updating them manually.
Customer.io
Customer.io has an emphasis on a seamless user experience. They tag popular apps that are powered via Zapier directly inside their integrations catalog. The result? One that looks branded and fits in stylistically with the rest of their site.
When a user is logged out, this is what they'll see:
When a user is logged in, they'll have access to the Zaps they've personally enabled, along with a list of popular apps tagged by category.
Customer.io partly uses the Partner API. All of the "Powered by Zapier" images come from Zapier's CDN (content delivery network) to display the relevant logos.
Tip: If you use the Partner API, logo information will be pulled in dynamically, eliminating the need for manual refreshes.
ActiveCampaign
ActiveCampaign opts for a more subtle approach. While they list every Zapier-powered integration on their page, they hard-code these listings and maintain them individually. Even so, ActiveCampaign's users can easily discover which apps they can connect.
Tip: Use Zapier's Partner API to make this entire process dynamic. That way, there's no need to manually update the listings and logo information will be pulled in dynamically.
We're excited to help you and your customers build great new things. You can't possibly connect every service your customers use, but with Zapier, you'll be pretty close. Now you'll be able to bring our ever-expanding app directory right into your app for a unified experience.
Zapier has a full suite of embedding tools built for partners like you. Learn more about these tools, plus see examples of how other leading marketing tools are using them.
Or, if you want to dive head-first into our tips and best practices for powering an app directory in your marketing automation app with Zapier integrations, click here.
Not a public Zapier partner yet? Click here to get started.
Want to reduce churn and accelerate growth as an automation tool on Zapier? If you're here to join Zapier's Partner Fast Track program, let us know which embed tool you're planning on using with the form below. That way, we can start unlocking your perks.
