Platform tips

How to track and measure data to gauge integration effectiveness

Whether you’re just starting out with integrations or already have several built, you can gather data to figure out how well these integrations are working.

A guide to showcasing your integration throughout the customer journey

Using our embed tools, you can show off your integration to new and existing users across your onboarding flows, in product, and across your site.

Embed Zapier to grow your users

Automation shouldn't come at the cost of a good user experience. Ideally, if a customer wants to automate a workflow with your app, they should be able to do that directly inside your product without having to switch tasks or apps. Here's how.

Introducing the Full Zapier Experience: Our most requested embed feature

Your users can now discover, create, and (for the first time ever!) edit their Zaps inside your app, helping them accomplish what they set out to do: build workflows without distractions.

4 ways to improve integration quality

The more your users rely on a bug-free, quality integration, the more essential your product is to your users' workflows, setting you up to reduce churn, drive account upgrades, and increase lifetime value along the way.