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2 min read

Easily track leads from content with Outgrow

By Ellie Huizenga · September 30, 2021
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Writing yet another blog post about a topic you've already covered to get new leads? Is it feeling stale, but you don't know how to mix it up? Every successful business has been there—that moment when they need to step up their content game.

Enter: interactive content. 

Interactive content (like quizzes or chatbots) makes your audience active participants, giving them agency over the type of content they want to see. This means they'll stay on your site longer and keep coming back for more. 

Outgrow, a no-code platform with an easy-to-use interface, allows you to build interactive content like quizzes, calculators, polls, surveys/forms, assessments, chatbots, and contests—all in one place. 

Picture it: the leads from your interactive content begin to flood in—only there are so many, you can't even keep track of them all. Having too many leads is a great problem to have, and it's one that's easily fixed with automation. 

The challenge: Making sure the leads from your interactive content are going to the right place means copying and pasting their contact info across different platforms. Yes, it's tedious and time-consuming, but it's necessary if you want your new leads to become paying customers. Once you get that new lead, it's critical that you promptly move them through your lead lifecycle. If you don't, the new lead could lose interest, meaning you lose a sale. 

The solution: With automation, you can send leads to the right place without the manual copying and pasting, saving you valuable time. Minimize your busywork by creating a Zap that sends new Outgrow leads to ActiveCampaign (or your tracking platform of choice). That way, you don't have to worry about leads slipping through the cracks.

An illustration of Zapier at work. At left is a form with a name, email address, and title. The middle shows Zapier using a new submission from Outgrow to create a new contact in ActiveCampaign. At right, new contacts have been made from submissions..

Ready to try it for yourself? To get started with a Zap template—our pre-made workflows—just click on it, and we'll guide you through the setup process. It only takes a few minutes.

Zap difficulty: Beginner

Top tip: Have a specific tag or label you want to add to your new contact, so they get specific nurture emails? Just make sure to map that in your Zap, so you can automate that recurring task too.

This is just the start of all that you can do with Outgrow and Zapier. Zapier supports thousands of apps so that you can automate almost any task at work. Start building your Zap now, and see what you can create. 

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free.

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Ellie Huizenga picture

Ellie Huizenga

Ellie Huizenga is a content specialist at Zapier based in Phoenix, AZ. When she's not working, you'll find her in the mountains either downhill skiing or on a new hike.

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