Articles tagged "Marketing"

How we use Zapier to recover sales and organize operations

Leads. They’re the lifeblood of your business. But when it comes to eCommerce, it can be tricky to stay on top of all of your prospects and convert them into sales.

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

4 ways to automate your online quizzes with Interact

Online quizzes aren't just frivolous fun. When done right, they're also a very effective marketing tool.

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.

Speaking to your customer: Keep your message brief and clear

The amount of information your customers' brains are processing at any given time is incomprehensible—in part because your own brain is also processing it all. What that means is that you need to get your message across to them clearly and quickly.

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.