Articles tagged "Marketing"

The TikTok sales funnel: How to convert viewers into customers

In this guide, we'll be sharing expert tips for building an effective TikTok sales funnel—and showing how Upbeat Agency used these strategies to deliver outstanding results for their client, pet insurance provider Waggel.

HubSpot vs. Pardot: Which marketing software is right for your business? [2024]

HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.

The 30+ best lead generation software and tools in 2024

Find the best lead generation software to help build your funnel—from segmentation to nurture to conversion.

4 ways to automatically qualify your leads 

Discover how to automate your lead research tasks so you can deliver qualified prospects to your sales team faster.

9 landing page ideas to help inspire your campaigns in 2024

Managing a successful landing page involves constantly testing new ideas, keeping an eye on the data, and adapting to whatever seems to resonate with your target audience. It's the real beauty (and stress) of online marketing.

8 ways to automate your email newsletters and drip campaigns

Everyone seems to have an email newsletter these days, highlighting sales, promoting products, or providing useful content related to their service. Newsletters are an effective marketing tool, but there's a maintenance cost in order to do them well. 

ActiveCampaign vs. Mailchimp: Which should you use? [2024]

App spotlight: ScoreApp 

ScoreApp is a quiz-making app for businesses who want a clearer picture of their prospects' pain points.

9 email drip campaign examples—and why they work so well

From subject lines to CTAs, these emails are sharp, different, timely—and even a wee bit entertaining.

Reward your loyal customers with PassKit Membership

Want to offer a customer loyalty program but need help figuring out where to start? It's easier than you think. You can automatically issue digital membership cards to customers who want them using Passkit, Shopify, and Zapier.