Articles tagged "Marketing"

How to add leads from LinkedIn Lead Gen Forms to Salesforce

Speed up lead follow-up by consolidating your data.

How to create a QR code (and QR code best practices)

Learn what a QR code is, how to create one using an online generator or browser, and how to use it as a powerful marketing tool to supercharge your lead gen!

What is marketing resource management (MRM)?

Marketing resource management (MRM) systems manage the time, money, and assets involved in a marketing campaign. Read on to learn more about MRM.

Pains and gains: How to give your customers what they want

Understanding customer pains and gains can help you deliver on your unique customers' needs. Here's how to understand the concept and apply it to your business.

How to build a lead generation funnel

The steps to build a lead generation funnel include finding your target customers, creating content, and engaging leads with email marketing.

How to measure brand awareness: 9 key metrics to track

Social listening, branded search volume, backlink profiles, and earned media coverage are just a few metrics to track brand awareness. Read on to learn more.

Customer journey mapping 101 (+ free templates)

A customer journey map illustrates an individual's progression from awareness to brand loyalty, encompassing the touchpoints between the person and brand on the way.

What is CX? Customer experience management 101

Explore the concept of customer experience (CX) in this comprehensive guide. Learn what CX is, why it matters, and strategies for successful implementation.

The 4 best chatbot builders

The way companies communicate with their customers—whether it be for support, marketing, or sales—is changing rapidly. One of the most modern forms of frontline communication comes from the ever-growing and increasingly popular chatbot.

What is lead management and how do you do it right?

Lead management is the process of collecting and managing leads with the goal of turning them into customers through targeted marketing content.