Track Stripe payments to Facebook Conversions events with AI

If you use Meta to advertise your business, you've probably wondered whether your ads are actually driving any revenue. You could look at metrics like click-through rate (CTR), but that's a superficial measurement. What you really need is to look at your payment data, associate transactions with specific leads or accounts, and then share that information back to Facebook Conversions so the platform can build a more robust picture of who's actually converting.

Historically, connecting data from your payments tool to your advertising platform required writing code to integrate the two. But with Zapier—and a little AI—it's easier than ever to build automated workflows (which we call Zap workflows).

We've created a pre-built Zap template that can automatically reformat Stripe payment data using AI and share it back to Facebook Conversions. Here's how to set it up.

Not a Stripe or Facebook Conversions user? Don't worry: Zapier supports over 9,000 of the most popular apps, so you can swap your favorite tools into this workflow.

Skip ahead

• Set up your Stripe trigger

• Set up your AI by Zapier action

• Set up your Facebook Conversions action

You can create your own Zap from scratch with our point-and-click Zap editor. But you can also get started with a template, if you'd like, by clicking the button below.

Set up your Stripe trigger

The first step in any Zap is the trigger step, or the event that prompts your Zap to run. Setting up this part is very easy. Just follow these three steps.

1. Connect your Stripe account to Zapier

If you're working off of the Zap template we shared, Stripe will already be selected as your trigger app, and New Payment will be the trigger event—but you'll still need to connect your account. Click Sign in and follow the steps to authenticate your Stripe account. Then click Continue.

2. Test your trigger

You'll need to make sure your trigger step is set up correctly. Click Test trigger, and Zapier will look for recent payment data in Stripe. Once Zapier returns some transaction data, select a record to use while setting up the rest of your Zap and click Continue with selected record.

Set up your AI by Zapier action

Now we can set up our first action step: Using AI by Zapier to extract and reformat relevant conversion data from our Stripe payments.

AI by Zapier is a built-in tool that lets you bring the power of AI to any Zap. It gives you model flexibility (so you can choose the model best suited for the task), the ability to add knowledge sources for extra context, and enterprise-grade security—all in an intuitive prompt builder inside Zapier.

1. Select your model

Now it's time to add your AI step. AI by Zapier is very flexible, so you can select which model you want to use from the dropdown. In this example, we weren't particularly picky—but you can choose a newer model or one that works better for your business.

2. Customize your prompt

Then you'll need to actually write your prompt. You can choose a pre-existing prompt type from the dropdown if there's one that matches your use case. In this case, we're going to craft a short custom prompt.

You'll then need to select input data for the prompt to use. For this tutorial, we're using the raw output of the Stripe transaction from our trigger step.

Then write your prompt. In this example, our prompt instructs the model to extract customer details from recent Stripe payments and reformat them so they match the format Facebook Conversions uses.

3. Preview your prompt

Click Generate preview to see the output of your prompt. If it doesn't look quite right, adjust your prompt as needed before clicking Finish to move on to the next step.

Finally, specify your output fields—otherwise, the prompt will lump all your reformatted data together into one field.

Set up your Facebook Conversions action

Finally, it's time to set up your final action step: sending all this cleaned-up transaction info to Facebook Conversions.

1. Connect Facebook Conversions to Zapier

Just like in the trigger step, you'll need to sign into your Facebook Conversions account and connect it to Zapier. Once you're done, click Continue.

2. Customize your Facebook Conversions action

Now it's time to make sure your final action step passes the right data along. You'll need to specify the action source—in this example, an in-person payment—along with the business account and dataset you want the conversion information to be part of.

You'll need to do a little field mapping after that, so Zapier can associate the outputs from your AI step with the correct fields in Facebook Conversions. Map as many fields as you like, but note that the Amount and Currency fields are required. When you're done, click Continue.

3. Test your action and publish your Zap

We always suggest testing your Zap to make sure it's working before turning it on. Click Test step, and Zapier will send some test data to Facebook Conversions.

If everything works as expected, click Publish. You're done!

Connect your conversions for better insights

Once your Zap is live, every Stripe payment will automatically flow into Facebook Conversions—no manual exports or guesswork. Over time, this gives Meta real conversion data that it can use to optimize your campaigns, find lookalike audiences that actually convert, and stop wasting budget on clicks that never turn into customers.

And for a limited time, you can send up to 100,000 Facebook Conversions tasks per month for free—for six months. The offer activates automatically when you run your first eligible Zap, so there's nothing extra to set up. Learn more here or jump into the Zap editor to start building.