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App spotlight: Omnisend

By Nick Lucchesi · February 22, 2024
A hero image of the Omnisend app logo on a gray background.

Imagine you're vibing to the muzak as you inspect the organic milk at the supermarket. Just then, you get a text from a friend inviting you over for a movie, so you promptly ditch your cart in the middle of the aisle and head over.

That's not a thing in real life (I hope?), but in the eCommerce world, abandoned carts are very real. And they're just one of the zillion obstacles eCommerce businesses have to overcome. Enter Omnisend, an email and SMS marketing platform that offers a full suite of options to keep online shoppers engaged, create loyalty, and drive transactions to help you increase demand and create return visits.

Email and SMS marketing that keeps customers coming back

As the name implies, you can use Omnisend to reach your customers across all popular channels—like email, text, and push notifications—all customized to fit your brand voice. That way, however you reach your customers, you can be sure your message feels authentic.

Use Omnisend's rich template library to build compelling email marketing campaigns, then use its data-rich reporting feature to shape your future messaging. Or catch busy customers on the go with its SMS options that include text templates for birthdays, order confirmations, those pesky abandoned carts, and more. Plus, you can reach customers who want alerts about the latest drops with customizable push notifications.

Ominsend's multi-channel offerings help you meet your customers where they are.

Supercharge your Omnisend outreach with automation

When you automate Omnisend with Zapier, you can improve and scale how you communicate with customers simultaneously by connecting your business-critical tools.

With Zaps—Zapier's automated workflows—you can automatically add form submissions to your Omisend email lists, add new leads' emails to specific subscriber groups based on interest, and move addresses from other email services you manage, like Mailchimp.

Get started quickly with a few of our most popular Omnisend workflows: 

Create or update Omnisend subscribers from new Leadpages submissions

Create or update Omnisend subscribers from new Leadpages submissions
  • Leadpages logo
  • Omnisend logo
Leadpages + Omnisend

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'