RevOps automation collection

Zero-click and no-click content

No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.

What is a Salesforce custom object?

Learn how to create a custom object in Salesforce—and why you might need to.

What are tasks in Salesforce—and how do you use them?

Learn how to make the most of this small but powerful feature in Salesforce.

How to optimize your sales page for conversions

Unsurprisingly, there's no magic "secret" to writing copy that creates meaningful connections. It's simply about making readers feel understood. And when it comes to empathy, no amount of marketing hacks can substitute for deep customer research.

How to add leads from Typeform to Salesforce

Automate your lead management by connecting the tools you use.

4 data-related reasons leadership meetings fail (and how to fix them)

Here's how to spend less time wrangling data—and more time making decisions—during your leadership meetings.

How to add new Google Form responses to Salesforce

The sales cycle can be long and unpredictable. While you can't control whether prospects respond to your selling point, you can control whether your internal processes allow your sales team to work quickly. 

Benchmark report: The ROI of marketing automation

Learn what other marketers are getting out of automation—and how you can trim your own to-do list.

Squarespace vs. WordPress: Which is best?

Squarespace provides a zero-hassle experience, while WordPress offers unlimited customization.

Why customer marketing should be a priority—and how to make it one

Nobody enjoys being taken for granted. Customers are no different. If you want to keep them, increase their individual sales, and perhaps make unofficial ambassadors out of them, you need to continue marketing to them.