RevOps automation collection

GA4 vs. Universal Analytics: What's new in Google Analytics 4?

After moving my own site over and helping several clients migrate, I'm pretty excited about GA4. Here's how it's different from Universal Analytics, and what you can expect from the new platform.

Notify your team in Slack for new Facebook recommendations

Keep your team informed about new social reviews by connecting Facebook Pages to Slack.

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

Introducing Zapier's 2022 Marketing Ops Awards winners

Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized. 

5 things to remember when running your first micro-influencer campaign

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases.

6 tips for successful CRM implementation

You may have heard promising estimates that a CRM can be nailed down in a month's time. In reality, a week after a long-awaited CRM implementation started, you're bumping into the first roadblock: what do you mean I need to pay that much for extra users? 

Why your landing page isn't working (and how to fix it)

These common mistakes can prevent you from converting folks from your landing page.

How to use ConvertKit's tip jar feature to support your work

Our success comes from our ability to deliver amazing content and grow an audience. Wouldn't it be great if you could let that audience reward you for your hard work? That's where ConvertKit's tip jar comes in. 

7 Crowdcast tips for better lead generation

You might be running your online events on a familiar app like Zoom, but if you're using your events—Q&As, workshops, webinars, livestreams, conferences, and interviews—for lead gen, I'd suggest giving Crowdcast a try.

How to add a new lead to Salesforce for new Gravity Forms responses

However you use Gravity Forms, you want to make sure that information gets to your CRM. Use a Zap to do it automatically.