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4 Constant Contact automation ideas

By Hannah Herman · May 31, 2024
Hero image of the Constant Contact app logo connected to other app logos on a mustard background.

One of the most powerful ways to use an email marketing tool like Constant Contact is to nurture potential customers—and existing ones. With the right strategy, you can turn leads into revenue and existing customers into ambassadors for your brand. 

But using Constant Contact is just the first step in creating an effective nurture strategy. You also have to connect it to the other marketing tools you use every day, like your website, lead gen forms, and events platform. Otherwise, you'll spend a lot of time moving information back and forth instead of doing meaningful work.

That's where Zapier comes in: it connects your business-critical marketing apps—including Constant Contact—into automated workflows that do work for you. Here are some of the most popular ways to use Zapier to turn Constant Contact into a true email marketing powerhouse. 

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with 6,000+ apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

Table of contents

  • Turn website visitors into subscribers

  • Engage event attendees

  • Create contacts from CRM clients

  • Subscribe leads to your newsletter

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Turn website visitors into subscribers

Whenever someone fills out a signup form or submits a demo request on your website, they're indicating intent—and you want to act quickly to get them into your lead nurture pipeline. But when you have hundreds or thousands of form submissions every week, you might find that you can't move that info into Constant Contact fast enough to act on those opportunities. 

Instead of manually creating email subscribers for every new form submission, you can fully automate that process with Zapier. Whether you're using Typeform to create your forms or a website platform like Squarespace or Unbounce, you can use these Zaps to move all your new leads into Constant Contact: 

Save new Typeform entries to contacts in Constant Contact

Save new Typeform entries to contacts in Constant Contact
  • Typeform logo
  • Constant Contact logo
Typeform + Constant Contact

Create Constant Contact contacts from new Squarespace form submissions

Create Constant Contact contacts from new Squarespace form submissions
  • Squarespace logo
  • Constant Contact logo
Squarespace + Constant Contact

Add contacts to Constant Contact from new Webflow submissions

Add contacts to Constant Contact from new Webflow submissions
  • Webflow logo
  • Constant Contact logo
Webflow + Constant Contact

Create Constant Contacts from new form submissions in Unbounce

Create Constant Contacts from new form submissions in Unbounce
  • Unbounce logo
  • Constant Contact logo
Unbounce + Constant Contact

Engage event attendees

Events are a key part of a robust marketing strategy—they let you introduce your brand to a captive audience who might not otherwise know about you. But event follow-up can be challenging, especially if you attract a high number of attendees. You have to chase down their contact information, move it into Constant Contact, and make sure they're on the right email list.

Instead of sorting through those new leads manually, use a Zap to automate the process. You can automatically add event attendees from a registration platform like Eventbrite, a Calendly invite, another email marketing list, and more. 

Add new Eventbrite attendees to Constant Contact lists

Add new Eventbrite attendees to Constant Contact lists
  • Eventbrite logo
  • Constant Contact logo
Eventbrite + Constant Contact

Add new Mailchimp subscribers to Constant Contact

Add new Mailchimp subscribers to Constant Contact
  • Mailchimp logo
  • Constant Contact logo
Mailchimp + Constant Contact

Add new Calendly invitees to a Constant Contact list

Add new Calendly invitees to a Constant Contact list
  • Calendly logo
  • Constant Contact logo
Calendly + Constant Contact

Create contacts in Constant Contact for new Acuity Scheduling appointments

Create contacts in Constant Contact for new Acuity Scheduling appointments
  • Acuity Scheduling logo
  • Constant Contact logo
Acuity Scheduling + Constant Contact

Create contacts from CRM clients

Most sales and support teams use a customer relationship management (CRM) tool to manage their leads and customers. But from a marketing perspective, that information can feel siloed—especially when it comes to keeping your email marketing lists up to date. If you're working with a high volume of leads or customers, you may spend too much time importing that contact info to Constant Contact. And then you risk missing data, creating duplicates, or just making mistakes. 

Zapier is a great tool for keeping your CRM and Constant Contact in sync with each other. These Zaps will automatically create contacts in Constant Contact whenever there's a new person in your CRM: 

Copy new HubSpot contacts to Constant Contact

Copy new HubSpot contacts to Constant Contact
  • HubSpot logo
  • Constant Contact logo
HubSpot + Constant Contact

Add new Salesforce contacts to Constant Contact

Add new Salesforce contacts to Constant Contact
  • Salesforce logo
  • Constant Contact logo
Salesforce + Constant Contact

Send new Follow Up Boss contacts to Constant Contact

Send new Follow Up Boss contacts to Constant Contact
  • Follow Up Boss logo
  • Constant Contact logo
Follow Up Boss + Constant Contact

Subscribe leads to your newsletter

If you're running digital ads, tracking new leads through the entire nurture cycle can be incredibly daunting. You probably have multiple lead gen forms live at any given time across a variety of channels like Facebook, LinkedIn, and more. Staying alert for new leads from those ads—and then moving them into Constant Contact—can feel like a never-ending task.

That's where Zapier can really shine: it can automatically add new leads to Constant Contact, regardless of the lead source. 

Create contacts on Constant Contact for new Facebook Lead Ads leads

Create contacts on Constant Contact for new Facebook Lead Ads leads
  • Facebook Lead Ads logo
  • Constant Contact logo
Facebook Lead Ads + Constant Contact

Create contacts in Constant Contact from new leads in Google Ads

Create contacts in Constant Contact from new leads in Google Ads
  • Google Ads logo
  • Constant Contact logo
Google Ads + Constant Contact

Create contacts in Constant Contact from new Google Sheets rows

Create contacts in Constant Contact from new Google Sheets rows
  • Google Sheets logo
  • Constant Contact logo
Google Sheets + Constant Contact

Create contacts in Constant Contact from Webhooks

Create contacts in Constant Contact from Webhooks
  • Webhooks by Zapier logo
  • Constant Contact logo
Webhooks by Zapier + Constant Contact

Create powerful email nurture workflows

Constant Contact is a great email marketing platform, so why not make it even better? By using Zapier to connect it to the other apps you use every day, you can create powerful workflows that nurture new leads from the moment they express interest to the second the ink dries on their contact—and afterward, too. 

And this is just the start of what you can do with Constant Contact and Zapier. What will you automate first?

Related reading:

  • Popular email marketing automation ideas

  • How to automate email newsletters & drip campaigns

  • Connect multiple email marketing tools

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'