Skip to content
Log inSign up

Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

Allisa's articles

Automate your work with Zapier

More from Allisa

Best apps

The 9 best pay-per-click (PPC) tools to optimize your ad spend in 2025

We break down the best pay-per-click tools. Dig into the best PPC tools for ad optimization, competitor analysis, campaign management, and more.

By Allisa Boulette

•

21 min read

Marketing tips

Generative engine optimization (GEO): How to outrank competitors in AI search

Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.

By Allisa Boulette

•

12 min read

A hero image for Instagram app tips with the Instagram logo

Marketing tips

How much do Instagram ads cost? 10 strategies to boost ROI in 2025

Discover the cost of Instagram ads in 2025, factors that influence pricing, and actionable strategies to optimize your budget for maximum ROI and lead generation.

By Allisa Boulette

•

14 min read

App tips

What is AI orchestration? A guide to intelligent systems

AI orchestration is the practice of coordinating a business's artificial intelligence-related tools, models, data, and workflows to work together as a unified whole.

By Allisa Boulette

•

14 min read

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Improve your productivity automatically. Use Zapier to get your apps working together.

Sign up
See how Zapier works
A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'