Based in New England, Allisa has been writing about tech and marketing for years—and specifically about AI and automation for Zapier since 2023. When she's not working, you can find her lying very still not doing anything.
Allisa's articles
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More from Allisa
Business tips
What is demand generation? The complete B2B guide
Demand generation builds awareness and interest that turns into qualified leads. Here's the B2B process, top strategies, and the metrics that prove it works.
By Allisa Boulette
•
10 min read
Automation inspiration
Employee onboarding automation: A complete guide
Formal onboarding and offboarding processes make life easier for everyone at work—especially IT teams. Here are some ways Zapier can help you streamline those processes and reduce mistakes.
By Allisa Boulette
•
8 min read
Marketing tips
14 call to action examples (+ how to write a call to action)
Use these 14 call to action examples to inspire your next marketing campaign—and boost conversions.
By Allisa Boulette
•
12 min read
App tips
The 7 best PPM software tools in 2026
We break down the best PPM software options on the market so you can see which project portfolio management app is the best fit for your organization.
By Allisa Boulette
•
15 min read
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