Based in New England, Allisa has been writing about tech and marketing for years—and specifically about AI and automation for Zapier since 2023. When she's not working, you can find her lying very still not doing anything.
Allisa's articles
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More from Allisa
Marketing tips
How to write a winning creative brief
Writing a creative brief is harder than it looks. Here, we'll walk you through the best practices and must-have elements, so your team can hit the ground running.
By Allisa Boulette
•
10 min read
Business tips
How to build a customer profile for better targeting
Build a customer profile your team will actually use. A 5-step framework with examples, common mistakes, and tools to keep profiles current as buyers shift.
By Allisa Boulette
•
8 min read
Best apps
The best CRM software for real estate agents in 2026
We break down the top CRMs for real estate. Boost your sales with tools designed for realtor success. Find the perfect match for your agency needs.
By Allisa Boulette
•
17 min read
App tips
Types of AI agents: A comprehensive guide
Here's everything you need to know about AI agents, including types, what each one does best, and how to pick the right one for your workflow.
By Allisa Boulette
•
7 min read
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