Allisa's articles
Automate your work with Zapier

Business tips
Simplify your work and save time with these Google Sheets templates. Use our collection of 21 ready-made spreadsheets for any task or project.
By Allisa Boulette
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13 min read

App tips
iPaaS is a cloud-based integration solution for connecting different apps and data sources. Discover how it eliminates siloed data and automates workflows.
By Allisa Boulette
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10 min read

Best apps
We break down the best pay-per-click tools. Dig into the best PPC tools for ad optimization, competitor analysis, campaign management, and more.
By Allisa Boulette
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21 min read

Marketing tips
Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.
By Allisa Boulette
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12 min read
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