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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

Allisa's articles

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More from Allisa
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Business tips

21 free Google Sheets templates to boost productivity [2025]

Simplify your work and save time with these Google Sheets templates. Use our collection of 21 ready-made spreadsheets for any task or project.

By Allisa Boulette

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13 min read

App tips

What is iPaaS? Integration platform as a service, explained

iPaaS is a cloud-based integration solution for connecting different apps and data sources. Discover how it eliminates siloed data and automates workflows.

By Allisa Boulette

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10 min read

Best apps

The 9 best pay-per-click (PPC) tools to optimize your ad spend in 2025

We break down the best pay-per-click tools. Dig into the best PPC tools for ad optimization, competitor analysis, campaign management, and more.

By Allisa Boulette

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21 min read

Marketing tips

Generative engine optimization (GEO): How to outrank competitors in AI search

Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.

By Allisa Boulette

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12 min read

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