Based in New England, Allisa has been writing about tech and marketing for years—and specifically about AI and automation for Zapier since 2023. When she's not working, you can find her lying very still not doing anything.
Allisa's articles
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More from Allisa
Business tips
What is an LLM agent? Types and tools you can use
Looking to automate more than just a chatbot? Learn how an LLM agent uses reasoning and tools to execute complex tasks for you. Boost your productivity now.
By Allisa Boulette
•
11 min read
Business tips
What is customer data integration (CDI)? Benefits, methods, and examples
Customer data integration connects tools to keep customer data consistent. Explore the benefits, methods, and examples of CDI, and see how Zapier helps unify your data.
By Allisa Boulette
•
9 min read
Marketing tips
Lifecycle marketing: What it is and why it works
See how lifecycle marketing works across the entire customer journey, with practical stages, touchpoints, and campaign ideas you can automate in minutes.
By Allisa Boulette
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13 min read
Business tips
Business automation: How to transform your operations
Don't let repetitive tasks eat up your day. Business automation helps you transform your operations. Learn how to put tasks on autopilot with Zapier.
By Allisa Boulette
•
9 min read
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