The 8 best Pipedrive alternatives in 2026

Keeping leads on a pile of index cards might work for a local and decidedly awkward paper salesman like Dwight Schrute, but the rest of us need an actual CRM to keep track of leads. Pipedrive is a great, sales-focused CRM that lets you build a seamless sales pipeline with robust dashboards and reporting. In fact, it's such a powerful tool that it's made Zapier's lists of the best CRMs and the best CRMs for small businesses.

But if Pipedrive isn't helping you close deals with the ruthless efficiency of a Schrute, you have lots of other options. Zapier's app testers have spent hundreds of hours testing CRMs, including head-to-head tests comparing Pipedrive to its competitors. Based on all that testing, here are the best Pipedrive alternatives to help you narrow down your options.

The best Pipedrive alternative options

• Salesforce Sales Cloud for scalability

• HubSpot CRM for versatility

• Zoho CRM for all-in-one value

• Salesmate for small businesses

• NetHunt for Gmail power users

• Vtiger for the best free Pipedrive alternative

• Attio for an AI-native CRM

• monday CRM for mixing pipeline and project management

The best Pipedrive alternatives at a glance

Best Pipedrive alternative for scalability

Salesforce Sales Cloud (Web, iOS, Android)

Salesforce pros:

• Heavily focused on rounding up customer data for increased clarity

• Wide range of ambient AI features available in its Einstein Platform, plus agentic capabilities via Agentforce

Salesforce cons:

• If you ever want to, it can be hard to migrate out of Salesforce  

If your business is growing fast and you need a CRM that can keep up, Salesforce will get the job done. It has a solid set of CRM features as a foundation, but it can evolve with you—with the option to layer on additional tools, automation, and even custom-built extensions. Need advanced marketing automation? More robust reporting? Custom workflows? Salesforce can handle it all.  

Pipedrive is designed for a more straightforward sales process, but Salesforce gives you the ability to tailor nearly every aspect of the platform. You can set up custom fields, automate approval processes, and even add smart labels to guide newer sales reps through deals. For example, if a discount exceeds a certain percentage, Salesforce can flag it for manager approval—saving time and keeping your deals structured.

And with Salesforce's massive AgentExchange marketplace, you can connect to countless other tools, from marketing automation platforms to data visualization dashboards. Plus, as your business moves beyond the mid-market stage, there's an entire ecosystem of agencies and developers ready to help you customize Salesforce into a specialized powerhouse for your unique workflows.

If you don't want to wait for that stage, you can use Salesforce's Zapier integration to start customizing and automating right away. Do things like sending your team Slack notifications for new sales opportunities, or pulling leads from Facebook and Google Ads straight into Salesforce automatically. Learn more about automating Salesforce.

Salesforce Sales Cloud price: From $25/user/month for Starter Suite up to $550/user/month for Max 

Best Pipedrive alternative for versatility

HubSpot CRM (Web, iOS, Android)

HubSpot CRM pros:

• Lots of well-designed features

• Generous free plan

HubSpot CRM cons:

• When you need to upgrade, paid plans are confusing

HubSpot is an all-in-one platform designed to grow with you—so if you're juggling multiple tools and want to consolidate everything in one place, HubSpot is a great fit. It offers a full suite of tools that support not just sales, but also marketing, customer service, content management, and even business operations. 

The magic of HubSpot is in its "Hubs," which cover everything from CRM and sales automation to email marketing, blogging, customer service, and workflow automation. Unlike Pipedrive, which mainly enhances the sales pipeline, HubSpot helps you attract leads, nurture relationships, and manage customers all in one ecosystem. You can create landing pages, schedule social media posts, track email campaigns, and even build a blog—all without needing third-party tools.

HubSpot's AI-powered tools help you analyze customer interactions, optimize campaigns, and even generate content. Plus, the tool has deep automation capabilities. You can set up marketing sequences, automate sales outreach, and sync data across different departments effortlessly. 

And if you don't find the app you want in HubSpot's huge marketplace, you can always open the door to thousands of other integrations by connecting HubSpot with Zapier. And if you're working out of AI assistants like Claude or ChatGPT, you can even use Zapier to pull deal and contact data straight from HubSpot into the chat without switching tabs. Learn more about how to automate HubSpot.

HubSpot price: Free plan available; paid plans start at $7/month.

Check out the full comparison of HubSpot vs. Pipedrive.

Best Pipedrive alternative for all-in-one value

Zoho CRM (Web, iOS, Android)

Zoho CRM pros:

• Free plan available, with paid plans starting lower than most competitors

• Deep bench of 1,100+ native integrations plus Zoho's own 60-app suite

Zoho CRM cons:

• Interface feels more crowded than Pipedrive's, especially once you bring in other Zoho apps

Zoho CRM doesn't ask you to choose between power and price. It handles the entire breadth of sales work—including leads, deals, multi-channel outreach, automation, and reporting. And because Zoho builds pricing to scale with you instead of punishing you for growing, you get forecasting and reporting depth that regularly beats what Pipedrive offers at the same tier.

That value isn't just about the CRM in isolation, either. Because Zoho makes over 60 business apps, the CRM is really an entry point into a much bigger suite with marketing, support, finance, and more, all under one subscription instead of stitching together a dozen different tools. The tradeoff is that Zoho can't be best-in-class at all 60 of those things, and most people end up using a fraction of what they're paying for. But if you want a CRM that keeps unlocking more value as your business grows, it's hard to beat.

Zoho's AI assistant, Zia, backs that up with real substance: it cleans up your contact data, flags the leads most likely to convert, catches anomalies like unusual drops in closed deals, and figures out the best time to call a given prospect. Zia also offers an AI agent builder, where you can deploy pre-built agents or build your own from scratch—pick from a range of hosted LLMs, including Zoho's own model and several Qwen options, or bring your own API key. Just know it's not the smoothest AI experience on this list yet; some of the agent features are still buggy. Zoho also integrates with Zapier, so you can connect it to your broader tech stack without waiting on Zoho's native roadmap to catch up.

Zoho CRM price: Free plan available for 3 users and up to 5,000 records. Paid plans, which add features like sales forecasting, custom reports, and more marketing automation features, start at $14/user/month (billed annually).

Check out the full comparison of Pipedrive vs. Zoho.

Best Pipedrive alternative for small businesses

Salesmate (Web, iOS, Android)

Salesmate pros:

• Wide range of features

• Intuitive user interface

Salesmate cons:

• Building new modules comes with a learning curve

Unlike Pipedrive, which gates many of its best features behind pricey add-ons, Salesmate includes essential tools like workflow automation, email sequences, meeting scheduling, and email tracking even at its lower-tier plans. Upgrade to Pro, and you also get built-in collaboration tools like a Team Inbox for seamless communication among sales reps, which Pipedrive reserves for its more expensive plans. For small businesses trying to maximize their budget, these built-in features can make a huge difference.

Salesmate backs that up with real phone and SMS functionality, too. You'll need to fill out a form and get your company approved first, and call rates apply on top of your subscription, but once that's done, you can send and receive SMS directly inside the platform, with every message logged to the contact's activity history. Calls can start right from the dashboard, or—more usefully—straight from a deal card in your pipeline, and when a call comes in, that contact's page pulls up automatically so you're never scrambling for context mid-conversation.

Salesmate's automation tools are also a big win. While Pipedrive requires an upgrade to unlock automation, Salesmate lets you set up workflows on any plan—though more advanced features like email scheduling and bulk messaging come with higher tiers. And if you want a more visual, flexible automation experience, Salesmate's drag-and-drop automation journey builder is a game-changer, helping you build and refine your sales process with an intuitive, flowchart-like builder. If you upgrade to a Pro plan or above, you get access to Sandy AI, the AI assistant that can do things like book calls, draft emails, and create tasks. 

You can also connect Salesmate to Zapier and integrate your CRM with the rest of your tech stack to automate all your CRM workflows.

Salesmate price: From $23/user/month for contact, company, and deal management; the Pro plan is $39/user/month and adds email sequences, Team Inbox, and Sandy AI.

Check out the full comparison of Pipedrive vs. Salesmate.

Best Pipedrive alternative for Gmail power users

NetHunt CRM (Gmail, Web, iOS, Android)

NetHunt CRM pros:

• Easy Gmail integration

• Keeps your CRM data clean with robust validation

NetHunt CRM cons:

• Has a bit of a learning curve

If you live in Gmail and wish your inbox could double as a CRM, NetHunt is here to grant your wildest dreams. While Pipedrive is a standalone CRM built for managing sales pipelines, NetHunt takes a different approach—it seamlessly integrates right into your Gmail workspace, letting you manage leads, track deals, and automate workflows without ever leaving your inbox. It doesn't stop at email, either: NetHunt connects to WhatsApp, Facebook Messenger, Instagram, Telegram, and Viber, funneling every one of those conversations into a single Chats section right alongside your inbox.

Once you install the extension, your inbox gets an upgrade: deals, contacts, and companies are organized in folders, and your sales pipeline appears as a Kanban board. No more bouncing between tabs or copying data into another CRM—everything you need is right where you're already working. And since most sales conversations start with an email, having a CRM built directly into Gmail just makes sense.

NetHunt also helps automate your workflow. You can set up triggers to update lead statuses as emails come in or go out, saving you the hassle of manual data entry. And if you need even more automation, you can connect NetHunt to Zapier to sync data across your entire tech stack.

NetHunt CRM Price: From $24/user/month (billed annually)

Best free Pipedrive alternative 

Vtiger (Web, iOS, Android)

Vtiger pros:

• Robust features across the board

• Well-organized mega menu

Vtiger cons:

• Mobile apps are hard to use

Good news for cash-strapped small businesses everywhere: you don't actually have to pay to use an out-of-the-box CRM platform. While Pipedrive requires a paid subscription from the start, Vtiger offers a generous free plan that supports up to 10 users, 3,000 contacts, and 1,000 email sends per month. It's an excellent choice for businesses that need a powerful CRM without the upfront cost.

The platform offers a streamlined, easy-to-navigate interface that doesn't overwhelm you with buttons and menus. But don't let its clean design fool you—Vtiger packs in a full CRM suite, complete with contact management, sales tracking, marketing tools, and even inventory management. It also comes with built-in email marketing, letting you create campaigns, segment contacts, and track basic analytics without needing a separate tool.

Another thing that sets Vtiger apart is its thoughtful onboarding. It walks you through a step-by-step onboarding checklist to help you get familiar with the platform, and every time you visit a new screen, a helpful video tutorial pops up. Whether you're new to CRMs or just want a smooth transition from another tool, Vtiger makes the learning process effortless.

And while the free plan is impressive, Vtiger's paid plans are structured in a way that can save you money as your team grows. Instead of charging a flat rate per user like Pipedrive, Vtiger lets you assign different levels of access—users with full CRM privileges pay more, while those who only need limited access get a discount. It's a cost-effective option for businesses with multiple departments that don't all need the same level of CRM functionality.

Connect Vtiger to Zapier so it can talk to all the other apps your team uses. Do things like automatically adding leads from Facebook ad clicks or updating your Google Ads contact lists from new leads in Vtiger. Learn more about how to automate Vtiger.

Vtiger price: Generous free plan; One Growth plan starts at $12/user/month.

Best Pipedrive alternative for an AI-native CRM

Attio (Web, iOS, Android)

Attio pros:

• AI-native CRM

• Flexible data model

Attio cons:

• AI and automation consume the same monthly credit pool; you'll have to buy a credit package if you're using both heavily

Pipedrive is a solid pipeline tool, but it wasn't built AI-first. Attio was, and that affects how fast you can get moving. Most CRMs take teams months to reach peak productivity, while Attio compresses that timeline into one to two weeks. Customize the data model, build your core AI workflows, and iterate as your sales process evolves.

That AI focus pays off first in manual data entry. Attio automatically enriches the contacts and companies you add to your workspace, and you can set up AI autofill fields on any object to summarize information, reason on buying signals, or pull in web data. So instead of logging every activity by hand at the end of the day, you can get straight to work qualifying leads and working deals. 

The data model itself breaks from CRM convention, too. You're not locked into the standard contact-company-deal chain; you can define whatever object types actually matter to your business, whether that's investors, partnerships, or hiring pipelines, and decide field by field whether the data is static or AI-generated. All of it is no-code, so you can have a custom-built pipeline ready in a few hours without filing an IT ticket. Connect Attio to Zapier, and those workflows extend across the rest of your stack, too.

Attio price: Free plan for up to 3 seats. Plus plan starts at $35/user/month (billed annually).

Best Pipedrive alternative for mixing pipeline and project management

monday CRM (Web, iOS, Android)

monday CRM pros:

• Same boards handle deals and delivery

• Visual enough that reps actually use it

• AI sales agents from the Standard plan

monday CRM cons:

• Less CRM depth than purpose-built tools

• Automations capped on some plans

No matter how hard a deal was to close, the work doesn't end there. Somebody still has to onboard the client, deliver what you promised in the pitch, and hit every deadline along the way. Most CRMs expect you to export closed deals to a separate project management or customer service tool (and hope all the context survives the trip). But monday lets you track your deals beyond the traditional pipeline.  

The pipeline itself is a board, with deals as "items," stages as "groups," and you drag between them. Columns hold whatever you want—like deal value, close date, owner, or even a formula—and the centralized comms hub pulls every email, call, and meeting for a contact into one timeline. You can send quotes and invoices from inside it too, capped at 50/month on the Standard plan and 250 on Pro.

The AI is more built-out than you might expect at monday's price point. The Standard plan includes an outreach caller agent that qualifies leads and logs call summaries back to the CRM, a lead sourcer agent that finds and enriches prospects matching your profile, and a meeting prep agent that briefs you before customer calls. You can build your own agents too, all running on AI credits included with each plan.

Where monday mainly comes up short is depth. If your sales process needs territory rules or multi-rep credit splits, this isn't the tool for you. Every plan also starts at three seats, so a two-person team pays for three. But if pipeline and delivery living together sounds appealing, monday is worth a look.

Plus, you can connect monday.com with Zapier to pull leads from multiple sources, connect your pipeline with other sales and marketing tools, and access your CRM data straight from your AI chat window. Learn more about automating monday.com. 

monday CRM price: Basic starts at $12/seat/month, Standard is $17/seat/month, Pro is $28/seat/month, and Ultimate is custom-priced.

Which Pipedrive alternative should you use?

Picking a Pipedrive alternative is all about what matters most to you. Do you want a tool that'll scale with your business? In that case, go with Salesforce. Are you looking for a versatile option? Pick HubSpot. If you need a free option with robust sales features, go with Vtiger.

Once you've chosen the right tool for you, you'll be ready to get to work (mustard-colored shirt optional) and say: "I am ready to face any challenges that might be foolish enough to face me."

Related reading:

• The ultimate guide to CRM automation

• The best lead management software

• What is lead management and how do you do it right?

• The best sales tools for sales managers and B2B sales teams

This article was originally published in March 2025. The most recent update was in October 2026.