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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

Allisa's articles

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More from Allisa

Marketing tips

Generative engine optimization (GEO): How to outrank competitors in AI search

Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.

By Allisa Boulette

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12 min read

A hero image for Instagram app tips with the Instagram logo

Marketing tips

How much do Instagram ads cost? 10 strategies to boost ROI in 2025

Discover the cost of Instagram ads in 2025, factors that influence pricing, and actionable strategies to optimize your budget for maximum ROI and lead generation.

By Allisa Boulette

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14 min read

App tips

What is AI orchestration? A guide to intelligent systems

AI orchestration is the practice of coordinating a business's artificial intelligence-related tools, models, data, and workflows to work together as a unified whole.

By Allisa Boulette

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14 min read

Business tips

What is a RACI chart? And how to make one (with templates)

A RACI chart, a responsibility assignment matrix in project management, defines task roles. Dive into its meaning and steps, and grab our free template.

By Allisa Boulette

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9 min read

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