Based in New England, Allisa has been writing about tech and marketing for years—and specifically about AI and automation for Zapier since 2023. When she's not working, you can find her lying very still not doing anything.
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More from Allisa
App tips
Types of AI agents: A comprehensive guide
Here's everything you need to know about AI agents, including types, what each one does best, and how to pick the right one for your workflow.
By Allisa Boulette
•
7 min read
Best apps
The 6 best autonomous AI CRM tools in 2026
We put dozens of AI CRMs through the wringer and came up with a shortlist of the best AI customer relationship management platforms for you to try out.
By Allisa Boulette
•
15 min read
Business tips
13 proven customer acquisition strategy examples (complete guide)
Upgrade your funnel with 13 customer acquisition strategies that actually work. Learn how to leverage AI and community growth for today's customer.
By Allisa Boulette
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29 min read
Business tips
What is demand generation? The complete B2B guide
Demand generation builds awareness and interest that turns into qualified leads. Here's the B2B process, top strategies, and the metrics that prove it works.
By Allisa Boulette
•
10 min read
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