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4 min read

Why pairing AI with automation will change how you work

By Elena Alston · September 25, 2023
Screenshot of Zapier logo and AI on a blue background

No doubt you've experimented with AI by now. You might have found it's great at helping you with specific tasks, like writing code or generating content. But how can you make sure you're getting the full benefits of AI by scaling it across your company? 

The answer is automation. 

Picture this: You attend a lengthy meeting about a new project launch. After you hang up, a transcript of the call lands neatly in your Google Drive folder. 

Then, your team's Slack channel pings with a message. It's a summary of the meeting, outlining the individual tasks and tagging the assigned team members. When you open up your project management tool, you'll find each assignment listed in the right folder with a detailed brief. 

These aren't the efforts of a hyper-organized, overly caffeinated employee, but AI and automation combined.  

Connecting your AI tools to the rest of your tech stack doesn't just knock out the tasks that eat into your day (and soul). It also helps you scale your business, work faster, and focus on the work that actually has an impact. 

Here's how AI and automation can do that. 

Zapier is the leader in workflow automation—integrating with 6,000+ apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

It keeps you (and your apps) from working in a silo

Every app you use at work serves its purpose. (They wouldn't be part of your core tech stack if they didn't.) 

But the problem is that every tool is its own task for us to manage. Especially when the apps in your stack don't automatically "talk" (or integrate) with one another. All the data stored in one app, for example, doesn't make it into another without a manual transfer.

That may not be a big deal at first. But as your tech stack grows, keeping track of the tools your team is using—and syncing the data between them (without error)—is no easy feat. Downloading a .CSV file and then uploading it to another platform can quickly become how you spend most of your day. 

The same goes for the processes that involve your AI tools

As an example, I've been using AI tools like ChatGPT to create blog article outlines, write product descriptions, and come up with blog ideas. 

But I don't actually spend time within ChatGPT's interface conversing with the bot. I let Zapier (and my other apps) do the talking for me.  

By connecting my favorite apps to ChatGPT, I can create simple workflows that let those apps talk with one another and carry out actions. Zapier can collect a blog topic from a brief in Asana, for example, then prompt ChatGPT to create an article outline, and finally paste those results into a Google Doc—no human intervention necessary. 

When your AI tools and the rest of your tech stack work together, you can build better processes that automatically move information from one app to another—eliminating the time you spend hopping between tools. 

It helps you scale your business, faster

Automation doesn't just streamline your AI processes. It also speeds them up. 

We all know that, as your business grows, the volume of data you handle will increase. Trying to make sense of growing information—and then learning from it—could take your team weeks, months, maybe forever. 

Using AI and automation together means creating a system that collects that data automatically, identifies certain patterns, and then offers up insights in an expedited way—all without compromising your team's personal productivity. The dream.

But this doesn't just apply to your business's overall strategy. AI can help you improve your customer, marketing, and sales experiences, while automation can help you scale them. 

By connecting Zapier with tools like OpenAI, you can set up workflows that create personalized sales emails and send them out at scale. Instead of firing off hurried emails whenever you notice a new lead in your pipeline, you're automatically reaching out to 100 times more folks as soon as they show interest. 

In business, where speed to lead can make all the difference between a purchase and a missed opportunity, that's a game-changer. 

From handling more customer queries to creating marketing campaigns that reach a larger audience, you can give your business scale-up superpowers—even if you have limited resources. 

Need some inspiration to get started? Learn how the folks at Zapier use AI across the company to supercharge their workflows. 

It helps you focus on the work that matters 

Let's be clear: AI and automation shouldn't replace every single aspect of your job.  

What it should do is change how you work. 

As a writer, combining AI and automation has helped me knock a lot of admin off my plate, freeing me up to focus on more creative, strategic work like writing long-form articles and defining content strategy. 

Not only am I doing more of what I enjoy, but it also has the happy side-effect of increasing my productivity, as I'm not fighting email fatigue or getting side-tracked. 

By entrusting AI and automation to deal with time-consuming, monotonous tasks (like combing through data or sorting through your email inbox), you'll be able to pursue higher-value tasks that require higher-level thinking. 

Ultimately, by using AI and automation in tandem, employees can be happier and more productive, which will have a positive impact on your company's bottom line. 

Start automating your AI workflows today

Keen to start using AI and automation together to streamline and supercharge your work processes? Dive into some of our popular resources to get started: 

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'