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How to automate OpenAI

Get even more from AI by adding automation to your workflows

By Elena Alston · May 9, 2023
Hero image of the OpenAI app logo on a light purple background.

Artificial intelligence—or research company OpenAI to be specific—is having a serious moment in the spotlight. With AI-powered tools like ChatGPT and DALL·E under its belt, OpenAI can create content from scratch, generate images, and even hold lifelike conversations with humans. 

And, as the world begins to explore the potential of incorporating artificial intelligence into various business practices, the opportunities for growth and innovation are becoming clear. 

With OpenAI and Zapier, you can use automated workflows—called Zaps—to deliver real value across marketing, customer support, and even product management. Here are the areas you can pull in the power of AI and streamline your efficiency:

Looking for GPT-4? GPT-4 may be available with our OpenAI integration in the future. In the meantime, users with a paid subscription to ChatGPT Plus can access GPT-4 via our ChatGPT integration now—allowing you to add ChatGPT-powered conversations into apps like Slack. Discover popular ways to use the ChatGPT Zapier integration.

Table of contents

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For generating images

If you need help coming up with inspiration for certain design projects, like logos or website layouts, OpenAI's DALL·E can help you generate solid frames of reference. To kickstart any design project, pull in the power of OpenAI and prompt it to create images based on your design briefs. 

Create images with DALL.E based on Slack messages and send as a channel message

Create images with DALL.E based on Slack messages and send as a channel message
  • Slack logo
  • OpenAI (GPT-3, DALL·E, Whisper) logo
  • Slack logo
Slack + OpenAI (GPT-3, DALL·E, Whisper)

Part of the NFT rage? You can also use OpenAI's integration to produce images for NFTs with metadata and upload them to platforms like Idexo. 

For writing and sending team notifications

Whether you always provide your team with next steps after a meeting or want to brainstorm content ideas with your coworkers, most of this communication probably happens in Slack (or your team chat app of choice). 

But what about getting AI to do the heavy lifting—or in this case, writing—for you?  

You can pull GPT-3 into Slack to generate responses to prompts in a certain channel, come up with content ideas you can then riff off as a team, and even summarize your meeting notes

From creating a dedicated GPT-3 reply bot to posting daily reminders, these Zaps can pen and send Slack notifications, keeping your coworkers in the loop with less effort and ultimately streamlining team communication. 

For streamlining customer communication

Ever have trouble writing customer emails that strike the perfect balance between professional and friendly? Or maybe you're struggling to scale communication to a large number of prospects? 

Whatever the case, reaching out at the right time—with the right message—is key to building solid customer relationships and increasing profitability. 

Fortunately, you can use these Zaps that prompt GPT-3 to write quality messages at scale based on your customers' specific needs or a prospect's position in the sales funnel. These Zaps then trigger the appropriate outreach to your customers, be that via email or SMS, allowing you to send more prompt responses. 

Learn how a contractor with dyslexia uses AI and Zapier to write business emails (and land more deals). 

For content generation and marketing  

You can also use AI and automation to streamline business-critical tasks from marketing (like lead scoring) to content (like generating product descriptions).  

For example, you can use GPT-3 to analyze and prioritize prospects based on their level of interest—and then send that data to your sales team's spreadsheet. Or you can use it to generate topic ideas and subtopics for a blog post—then add those to your task management app. You can also use it to summarize articles you share with your email marketing list.

Whatever your marketing task, these Zaps will enrich your lead data and ease the pressure of creating quality content. 

Learn when to use (and not use) ChatGPT to write marketing copy. 

For to-do lists and project management

Whatever your role, to-do lists are an essential part of everyday work. Yet sometimes, project briefs and task assignments lack clear information to kick things off. 

Using these Zaps, you can set up tasks inside your task management tool that come from different sources (like emails, chat messages, or notes), and use GPT-3 to enrich the information, add more context, or create specific notes based on criteria you set up. 

Create summaries for each task? Check. Add reminders when tasks aren't completed? Check. Set your entire team up for greater success, and never worry about manually updating projects' statuses again. 

For product and customer support tickets 

Whether you collect feature requests from your customers and save them in Jira or use a tool like Zendesk to manage customer support tickets, it's normal that these entries probably consist of a sentence or two. 

To help your product and customer support teams better address these tickets, these Zaps let you add extra context to them in the form of acceptance criteria. GPT-3 will add functional requirements, clear instructions, and any other information you or your team should know.   

The result? Faster, quality customer support. 

For transcribing and translating audio files

Need to catch up on a crucial meeting you missed—but don't want to sit through an entire recording? Or perhaps you just want to transcribe a video file (like a product feedback interview) and share it with your team so everyone's on the same page. 

Fortunately, you can use OpenAI's Whisper to automatically transcribe files up to 25 MB. The best part? These Zaps don't just transcribe files—they can summarize them for you too. Your days of taking notes are over. 

Also need to translate these files into English? OpenAI's Whisper can do that, too. Whether you're interviewing customers across the globe, or need to translate marketing videos for your business, these Zaps have you covered:

Take your business to the next level with OpenAI

No matter your role or industry, it's increasingly clear that AI is changing the way we work—for the better. 

Whether you're using GPT-3 to increase how fast you produce content or you're using it to scale customer support queries, this integration can improve the quality, speed, and efficiency of your output. And this is just the start of what you can do with OpenAI and Zapier. Check out our App Directory to see what you can do next.

This article was originally published in March 2023. It was most recently updated in May 2023 to include new ways to use OpenAI and Zapier.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'