Articles tagged "Google"

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

GA4 vs. Universal Analytics: What's new in Google Analytics 4?

After moving my own site over and helping several clients migrate, I'm pretty excited about GA4. Here's how it's different from Universal Analytics, and what you can expect from the new platform.

Google Sheets now has a limit of 10 million cells. Here's what that means for you.

They've added 5 million more ways to ruin your spreadsheet.

How to automate a weekly Wordle competition for friends

See how a Zapier employee created a friendly Wordle competition using email and Google Sheets.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

The only thing better than a spreadsheet is a spreadsheet with Wordle in it

As a part-time spreadsheet artist, I wanted to see if Wordle could be adapted to my medium of choice: Google Sheets. And here's the result: SHEETLE!

5 Google Calendar features every remote or hybrid team needs

Remote and hybrid work used to be an edge case. They're not anymore and major software is changing to reflect that.

Every hybrid worker should enable this Google Calendar feature

Google's work location tool will help everyone know who's in the office and who's working from home. Here's how to use it.

The 8 YouTube metrics you should focus on

YouTube analytics can be overwhelming. Here are the metrics that matter.

Google Ads vs. Facebook ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?